Pastry Audience in United States

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Pastry has an estimated audience of 28,947,535 people in United States. 69.4% are female, 30.6% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Bakery, Cake decorating, Cupcake, Confectionery, Flour.

The average Pastry fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bakery, Cake decorating, Cupcake, with strongest over-indexing on Bakery (3.23× the country average). Demographically, the Pastry audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pastry fans

Demographic split for Pastry audience in United States
MetricValue
Female69.4%
Male30.6%
Average age39.5
Estimated audience size28,947,535

Audience persona

The typical Pastry fan in United States is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Bakery.

Top regions in United States

Top regions ranked by reach for Pastry in United States
RegionReachAffinity
California6,486,0352.04×
Texas2,958,1081.19×
New York2,910,0671.8×
Florida2,012,6831.03×
Illinois1,123,3041.16×
Washington1,002,5731.73×
Pennsylvania928,3070.95×
North Carolina864,6040.99×
Virginia838,2171.19×
Georgia831,5440.93×
New Jersey804,6831.09×
Massachusetts801,5551.41×
Ohio688,0710.77×
Michigan670,9490.89×
Arizona623,5171.05×
Colorado547,0471.2×
Oregon534,8721.61×
Maryland529,2381.06×
Tennessee458,1480.79×
Minnesota436,0811.05×
Indiana414,9500.78×
Missouri389,2410.83×
Nevada372,4801.33×
South Carolina331,7870.76×
Utah319,3761.23×
Wisconsin310,7780.71×
Louisiana296,3050.79×
Connecticut287,5610.99×
Oklahoma256,8670.8×
Alabama239,0380.59×
Kentucky228,9290.63×
Hawaii222,1581.79×
Kansas196,5590.86×
Arkansas167,2600.7×
Iowa166,6020.7×
Washington, District of Columbia162,3441.87×
New Mexico146,2671.01×
Mississippi139,8530.59×
Idaho136,8000.94×
Nebraska119,5250.82×
New Hampshire95,3240.84×
Maine94,0480.91×
Rhode Island91,4860.99×
West Virginia64,4290.48×
Montana64,0260.8×
Alaska57,9600.94×
Delaware54,1160.68×
Vermont49,1310.97×
South Dakota38,5640.58×
North Dakota35,3860.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pastry audience
BrandAffinityCategory
Bakery3.23×Food & Beverages
Cake decorating5.45×Food & Beverages
Cupcake3.6×Food & Beverages
Confectionery3.23×Food & Beverages
Flour3.19×Food & Beverages
Cake2.41×Food & Beverages
Hobby Lobby2.13×Home & Garden
Beverages1.5×Food & Beverages
Culinary art2.44×Arts & Culture
Chocolate cake5.38×Food & Beverages
Desserts2×Food & Beverages
Kohl's1.9×Shopping
Cuisine1.54×Food & Beverages
Recipes1.56×Food & Beverages
Cookbook2.79×Food & Beverages
Cookie2.41×Food & Beverages
Nothing Bundt Cakes3.62×Food & Beverages
Dough3.1×Food & Beverages
Dollar Tree1.89×Shopping
Thanksgiving2.37×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pastry audience
TraitClusterScore
Design AffinityPREMIUM1.48
DIY MentalityTHRILL1.4
Healthy LifestyleBALANCE1.34
SustainabilityBALANCE1.31
CreativityOPEN1.29
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Pastry
CountryShare
United States14.0%
Italy7.7%
Japan6.7%

See Pastry audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pastry have in United States?

Pastry has an estimated audience of 28,947,535 people in United States, concentrated in California and Texas.

What is the gender split and age of Pastry fans?

69.4% of Pastry fans are female, 30.6% are male, with an average age of 39.5 years.

Which brands do Pastry fans like most?

Pastry fans show strongest brand affinity for Bakery (3.23×), Cake decorating (5.45×), and Cupcake (3.6×) over the country average.

Where do Pastry fans live in United States?

Pastry fans in United States are most concentrated in California (reach 6,486,035), Texas (reach 2,958,108), and New York (reach 2,910,067). These three regions account for the largest share of the active audience.

What other brands do Pastry fans also like?

Beyond Pastry itself, the audience over-indexes on Cake decorating (5.45×), Cupcake (3.6×), Confectionery (3.23×), and Flour (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.