Cake decorating Audience in United States

Cake decorating logo

Cake decorating has an estimated audience of 11,373,863 people in United States. 78.1% are female, 21.9% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Bank account, Nebraska Cornhuskers football, Collectable, JDSU, Natural rubber.

The average Cake decorating fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Nebraska Cornhuskers football, Collectable, with strongest over-indexing on Bank account (2.95× the country average). Demographically, the Cake decorating audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cake decorating fans

Demographic split for Cake decorating audience in United States
MetricValue
Female78.1%
Male21.9%
Average age36.1
Estimated audience size11,373,863

Audience persona

The typical Cake decorating fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Cake decorating in United States
RegionReachAffinity
California1,261,9061.01×
Texas1,011,0381.03×
New York690,5671.09×
Florida652,8070.85×
Illinois400,7341.06×
Pennsylvania385,9031.01×
North Carolina358,7311.05×
Georgia354,6171.01×
Ohio332,6770.95×
Michigan306,2891.03×
Virginia298,5101.08×
Washington285,3911.25×
New Jersey282,0610.98×
Indiana243,8441.17×
Arizona234,9461.01×
Tennessee230,9161.01×
Massachusetts230,5671.03×
Missouri213,3831.16×
Minnesota199,0661.22×
Maryland197,5191.01×
Colorado188,6981.05×
Wisconsin174,4891.02×
South Carolina160,8870.94×
Louisiana159,3841.09×
Kentucky143,0221×
Oregon142,5671.09×
Utah136,1651.34×
Alabama135,6040.85×
Oklahoma133,4211.06×
Connecticut121,4981.07×
Kansas111,4411.24×
Arkansas107,5201.15×
Nevada90,8690.83×
Iowa90,0920.96×
Mississippi82,7790.88×
Nebraska74,9111.31×
Idaho67,8941.19×
New Mexico51,4450.9×
West Virginia44,3020.84×
New Hampshire39,9980.89×
Hawaii34,5070.71×
Rhode Island33,7480.93×
Maine33,7280.83×
Alaska26,8081.1×
Montana26,6500.84×
Delaware25,1850.8×
South Dakota23,8760.91×
Washington, District of Columbia21,8220.64×
North Dakota18,5190.79×
Vermont16,5970.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cake decorating audience
BrandAffinityCategory
Bank account2.95×Business & Career
Nebraska Cornhuskers football3.76×Sports
Collectable1.57×Kids & Family
JDSU2.76×Business & Career
Natural rubber1.83×Cars & Mobility
Jesse Plemons2.92×Movies & TV
Home equity1.63×Home & Garden
Nationality1.62×Politics & Society
Staycation2.28×Home & Garden
Jaws3.69×Movies & TV
Tierra Cali4.69×Travel & Leisure
edureka22.41×Business & Career
Home staging3.2×Home & Garden
Cachorro3.25×Pets & Animals
Swanson6.09×Health
Mothercare1.81×Kids & Family
Queens College, City University of New York3.96×Business & Career
Nipsey Hussle3.13×Music & Radio
Urban horticulture1.78×Home & Garden
Stay at Home Mum5.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cake decorating audience
TraitClusterScore
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.55
DIY MentalityTHRILL1.51
Pet OwnershipJOY1.48
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Cake decorating
CountryShare
United States13.3%
Japan9.5%
China7.7%

See Cake decorating audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cake decorating have in United States?

Cake decorating has an estimated audience of 11,373,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Cake decorating fans?

78.1% of Cake decorating fans are female, 21.9% are male, with an average age of 36.1 years.

Which brands do Cake decorating fans like most?

Cake decorating fans show strongest brand affinity for Bank account (2.95×), Nebraska Cornhuskers football (3.76×), and Collectable (1.57×) over the country average.

Where do Cake decorating fans live in United States?

Cake decorating fans in United States are most concentrated in California (reach 1,261,906), Texas (reach 1,011,038), and New York (reach 690,567). These three regions account for the largest share of the active audience.

What other brands do Cake decorating fans also like?

Beyond Cake decorating itself, the audience over-indexes on Nebraska Cornhuskers football (3.76×), Collectable (1.57×), JDSU (2.76×), and Natural rubber (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake decorating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.