Cake decorating Audience in United States

Cake decorating has an estimated audience of 11,373,863 people in United States. 78.1% are female, 21.9% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Planet Fitness.

The average Cake decorating fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cake decorating audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cake decorating fans

Demographic split for Cake decorating audience in United States
MetricValue
Female78.1%
Male21.9%
Average age36.1
Estimated audience size11,373,863

Audience persona

The typical Cake decorating fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cake decorating in United States
RegionReachAffinity
California1,261,9061.01×
Texas1,011,0381.03×
New York690,5671.09×
Florida652,8070.85×
Illinois400,7341.06×
Pennsylvania385,9031.01×
North Carolina358,7311.05×
Georgia354,6171.01×
Ohio332,6770.95×
Michigan306,2891.03×
Virginia298,5101.08×
Washington285,3911.25×
New Jersey282,0610.98×
Indiana243,8441.17×
Arizona234,9461.01×
Tennessee230,9161.01×
Massachusetts230,5671.03×
Missouri213,3831.16×
Minnesota199,0661.22×
Maryland197,5191.01×
Colorado188,6981.05×
Wisconsin174,4891.02×
South Carolina160,8870.94×
Louisiana159,3841.09×
Kentucky143,0221×
Oregon142,5671.09×
Utah136,1651.34×
Alabama135,6040.85×
Oklahoma133,4211.06×
Connecticut121,4981.07×
Kansas111,4411.24×
Arkansas107,5201.15×
Nevada90,8690.83×
Iowa90,0920.96×
Mississippi82,7790.88×
Nebraska74,9111.31×
Idaho67,8941.19×
New Mexico51,4450.9×
West Virginia44,3020.84×
New Hampshire39,9980.89×
Hawaii34,5070.71×
Rhode Island33,7480.93×
Maine33,7280.83×
Alaska26,8081.1×
Montana26,6500.84×
Delaware25,1850.8×
South Dakota23,8760.91×
Washington, District of Columbia21,8220.64×
North Dakota18,5190.79×
Vermont16,5970.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cake decorating audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.41×Sports
Income tax13.19×Business & Career
Do it yourself (DIY)2.84×Home & Garden
Pastry4.45×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Confectionery3.95×Food & Beverages
Metaphysics3.55×Business & Career
Hobby Lobby2.41×Home & Garden
Lace wig3.44×Beauty & Wellness
Bachelor of Business Administration22.41×Business & Career
Non-fiction books4.44×Literature
Take-out2.7×Food & Beverages
Local food2.79×Food & Beverages
Long hair3.62×Beauty & Wellness
Chocolate brownie5.54×Food & Beverages
Largemouth bass5.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cake decorating audience
TraitClusterScore
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.55
DIY MentalityTHRILL1.51
Pet OwnershipJOY1.48
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Cake decorating
CountryShare
United States13.3%
Japan9.5%
China7.7%

See Cake decorating audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cake decorating have in United States?

Cake decorating has an estimated audience of 11,373,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Cake decorating fans?

78.1% of Cake decorating fans are female, 21.9% are male, with an average age of 36.1 years.

Which brands do Cake decorating fans like most?

Cake decorating fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Cake decorating fans live in United States?

Cake decorating fans in United States are most concentrated in California (reach 1,261,906), Texas (reach 1,011,038), and New York (reach 690,567). These three regions account for the largest share of the active audience.

What other brands do Cake decorating fans also like?

Beyond Cake decorating itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Planet Fitness (4.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cake decorating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.