Cake decorating Audience in Germany
Cake decorating has an estimated audience of 2,812,936 people in Germany. 76.2% are female, 23.8% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Do it yourself (DIY), Pastry, Local food, Natural foods, Livemusic.
The average Cake decorating fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Do it yourself (DIY), Pastry, Local food, with strongest over-indexing on Do it yourself (DIY) (2.85× the country average). Demographically, the Cake decorating audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cake decorating fans
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 35.2 |
| Estimated audience size | 2,812,936 |
Audience persona
The typical Cake decorating fan in Germany is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,144,193 | 1.86× |
| Bayern | 464,666 | 1.03× |
| Baden-Württemberg | 367,745 | 0.96× |
| Hessen | 257,389 | 1.2× |
| Berlin | 189,800 | 1.51× |
| Niedersachsen | 164,231 | 0.6× |
| Rheinland-Pfalz | 118,137 | 0.84× |
| Sachsen | 67,349 | 0.49× |
| Hamburg | 59,693 | 0.94× |
| Thüringen | 56,996 | 0.8× |
| Sachsen-Anhalt | 55,354 | 0.76× |
| Brandenburg | 51,304 | 0.59× |
| Schleswig-Holstein | 48,846 | 0.48× |
| Mecklenburg-Vorpommern | 44,939 | 0.84× |
| Saarland | 44,674 | 1.29× |
| Bremen | 43,840 | 1.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.85× | Home & Garden |
| Pastry | 4.91× | Food & Beverages |
| Local food | 3.69× | Food & Beverages |
| Natural foods | 4.78× | Food & Beverages |
| Livemusic | 3.24× | Music & Radio |
| Etsy | 3.39× | Fashion & Accessoires |
| Baby food | 3.24× | Kids & Family |
| Cupcake | 4.46× | Food & Beverages |
| Fast casual restaurants | 4.56× | Food & Beverages |
| Bakery | 3.34× | Food & Beverages |
| Iced coffee | 6.97× | Food & Beverages |
| Tour de France | 4.64× | Sports |
| Ryanair | 2.08× | Travel & Leisure |
| Art exhibition | 3.17× | Arts & Culture |
| Cheesecake | 4.69× | Food & Beverages |
| Kitchenware | 3.05× | Home & Garden |
| Art Collecting | 6.18× | Arts & Culture |
| Crochet | 3.03× | Home & Garden |
| Handmade jewelry | 3.17× | Fashion & Accessoires |
| Wedding videography | 4.33× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| DIY Mentality | THRILL | 1.59 |
| Design Affinity | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.53 |
| Individualism | JOY | 1.49 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 7.7% |
See Cake decorating audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cake decorating have in Germany?
Cake decorating has an estimated audience of 2,812,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cake decorating fans?
76.2% of Cake decorating fans are female, 23.8% are male, with an average age of 35.2 years.
Which brands do Cake decorating fans like most?
Cake decorating fans show strongest brand affinity for Do it yourself (DIY) (2.85×), Pastry (4.91×), and Local food (3.69×) over the country average.
Where do Cake decorating fans live in Germany?
Cake decorating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,144,193), Bayern (reach 464,666), and Baden-Württemberg (reach 367,745). These three regions account for the largest share of the active audience.
What other brands do Cake decorating fans also like?
Beyond Cake decorating itself, the audience over-indexes on Pastry (4.91×), Local food (3.69×), Natural foods (4.78×), and Livemusic (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cake decorating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.