Rascasse Audience Intelligence

Dinner Audience in Germany

A data profile of the people who buy, follow and care about Dinner in Germany — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 4,901,649 people in Germany.

#682among Topic in Germany#57in Food & Beverages

The average Dinner fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Delivery order, Local food, Take-out, with strongest over-indexing on Delivery order (15.33× the country average).

Demographically, the Dinner audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dinner fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Delivery order.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dinner profile in Germany.

Audience size
4.9M
in Germany
Gender
61.7%♀
38.3% male
Age
40.1
average years
Country rank
#1089
Topic in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dinner fans

61.7% are female, 38.3% are male, average age 40.1.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Dinner audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age40.1
Estimated audience size4,901,649
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Dinner audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Dinner audience comes from Germany.

Worldwide audience distribution share by country for Dinner
CountryShare
United States19.1%
Japan8.2%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dinner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dinner fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K2.34×
02Hessen~700K1.92×
03Hamburg~100K1.17×
04Bayern~900K1.12×
05Sachsen~300K1.11×
06Rheinland-Pfalz~200K0.94×
07Baden-Württemberg~600K0.90×
08Brandenburg~100K0.90×
09Nordrhein-Westfalen~900K0.87×
10Bremen~40K0.87×
11Thüringen~100K0.86×
12Schleswig-Holstein~100K0.84×
13Sachsen-Anhalt~100K0.78×
14Niedersachsen~400K0.76×
15Saarland~50K0.75×
16Mecklenburg-Vorpommern~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Dinner, Germany
0.72×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dinner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dinner audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages15.33×
02Fish and chipsFood & Beverages12.28×
03Sunday BrunchKids & Family7.68×
04MasterChefFood & Beverages7.43×
05Take-outFood & Beverages6.28×
06Cooking showFood & Beverages6.15×
07Chocolate cakeFood & Beverages6.14×
08LunchFood & Beverages6.05×
09Birthday cakeFood & Beverages5.97×
10Local foodFood & Beverages5.38×
11Online food orderingFood & Beverages5.38×
12BrunchFood & Beverages5.29×
13Fast food restaurantsFood & Beverages4.19×
14Fast casual restaurantsFood & Beverages4.10×
15Unique GiftsShopping3.71×
16DinersFood & Beverages3.69×
17BreakfastFood & Beverages3.26×
18FoodieFood & Beverages3.06×
19Dog harnessPets & Animals3.02×
20BeveragesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dinner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dinner audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.35×
IndividualismJOY2.21×
Healthy LifestyleBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dinner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.72×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dinner have in Germany?

Dinner has an estimated audience of 4,901,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dinner fans?

61.7% of Dinner fans are female, 38.3% are male, with an average age of 40.1 years.

03

Which brands do Dinner fans like most?

Dinner fans show strongest brand affinity for Delivery order (15.33×), Local food (5.38×), and Take-out (6.28×) over the country average.

04

Where do Dinner fans live in Germany?

Dinner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~900K), and Hessen (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Dinner fans also like?

Beyond Dinner itself, the audience over-indexes on Local food (5.38×), Take-out (6.28×), Lunch (6.05×), and Cooking show (6.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Dinner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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