Dinner Audience in Germany
Dinner has an estimated audience of 4,901,649 people in Germany. 61.7% are female, 38.3% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Delivery order, Local food, Take-out, Lunch, Cooking show.
The average Dinner fan in Germany is 40.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Delivery order, Local food, Take-out, with strongest over-indexing on Delivery order (15.33× the country average). Demographically, the Dinner audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dinner fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 40.1 |
| Estimated audience size | 4,901,649 |
Audience persona
The typical Dinner fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Delivery order.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,003,172 | 1.27× |
| Nordrhein-Westfalen | 930,283 | 0.87× |
| Baden-Württemberg | 654,161 | 0.98× |
| Berlin | 628,852 | 2.87× |
| Hessen | 475,071 | 1.27× |
| Niedersachsen | 318,109 | 0.67× |
| Rheinland-Pfalz | 239,612 | 0.98× |
| Sachsen | 211,471 | 0.88× |
| Hamburg | 143,640 | 1.3× |
| Brandenburg | 132,245 | 0.87× |
| Schleswig-Holstein | 129,078 | 0.73× |
| Thüringen | 86,903 | 0.7× |
| Sachsen-Anhalt | 79,726 | 0.63× |
| Mecklenburg-Vorpommern | 57,789 | 0.62× |
| Saarland | 36,055 | 0.6× |
| Bremen | 32,552 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Delivery order | 15.33× | Food & Beverages |
| Local food | 5.38× | Food & Beverages |
| Take-out | 6.28× | Food & Beverages |
| Lunch | 6.05× | Food & Beverages |
| Cooking show | 6.15× | Food & Beverages |
| Sunday Brunch | 7.68× | Kids & Family |
| Chocolate cake | 6.14× | Food & Beverages |
| Brunch | 5.29× | Food & Beverages |
| Online food ordering | 5.38× | Food & Beverages |
| Breakfast | 3.26× | Food & Beverages |
| Fish and chips | 12.28× | Food & Beverages |
| Unique Gifts | 3.71× | Shopping |
| Fast food restaurants | 4.19× | Food & Beverages |
| Foodie | 3.06× | Food & Beverages |
| Diners | 3.69× | Food & Beverages |
| Dog harness | 3.02× | Pets & Animals |
| MasterChef | 7.43× | Food & Beverages |
| Birthday cake | 5.97× | Food & Beverages |
| Fast casual restaurants | 4.1× | Food & Beverages |
| Beverages | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| DIY Mentality | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.42 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
See Dinner audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dinner have in Germany?
Dinner has an estimated audience of 4,901,649 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dinner fans?
61.7% of Dinner fans are female, 38.3% are male, with an average age of 40.1 years.
Which brands do Dinner fans like most?
Dinner fans show strongest brand affinity for Delivery order (15.33×), Local food (5.38×), and Take-out (6.28×) over the country average.
Where do Dinner fans live in Germany?
Dinner fans in Germany are most concentrated in Bayern (reach 1,003,172), Nordrhein-Westfalen (reach 930,283), and Baden-Württemberg (reach 654,161). These three regions account for the largest share of the active audience.
What other brands do Dinner fans also like?
Beyond Dinner itself, the audience over-indexes on Local food (5.38×), Take-out (6.28×), Lunch (6.05×), and Cooking show (6.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.