A data profile of the people who buy, follow and care about Dinner in India — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 5,042,914 people in India.
The average Dinner fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Local food, Eating, Current events, with strongest over-indexing on Local food (4.93× the country average).
Demographically, the Dinner audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Dinner fan in India is more male, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Dinner profile in India.
32.8% are female, 67.2% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 34.5 |
| Estimated audience size | 5,042,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Dinner audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
Where the Dinner audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~8K | 1.58× | |
| 02 | Arunachal Pradesh | ~4K | 1.47× | |
| 03 | Assam | ~60K | 1.22× | |
| 04 | Manipur | ~8K | 1.21× | |
| 05 | Nagaland | ~4K | 1.17× | |
| 06 | West Bengal | ~200K | 1.16× | |
| 07 | Himachal Pradesh | ~20K | 1.13× | |
| 08 | Karnataka | ~100K | 1.11× | |
| 09 | Uttarakhand | ~30K | 1.10× | |
| 10 | Tripura | ~8K | 1.10× | |
| 11 | Maharashtra | ~300K | 1.07× | |
| 12 | Odisha | ~60K | 1.07× | |
| 13 | Jharkhand | ~50K | 1.06× | |
| 14 | Sikkim | ~2K | 1.04× | |
| 15 | Gujarat | ~100K | 0.99× | |
| 16 | Chhattisgarh | ~30K | 0.94× | |
| 17 | Meghalaya | ~5K | 0.92× | |
| 18 | Tamil Nadu | ~100K | 0.85× | |
| 19 | Mizoram | ~3K | 0.84× | |
| 20 | Haryana | ~50K | 0.82× | |
| 21 | Andhra Pradesh | ~50K | 0.81× | |
| 22 | Uttar Pradesh | ~200K | 0.80× | |
| 23 | Bihar | ~80K | 0.80× | |
| 24 | Madhya Pradesh | ~80K | 0.80× | |
| 25 | Telangana | ~60K | 0.80× | |
| 26 | Rajasthan | ~90K | 0.76× | |
| 27 | Punjab (region) | ~50K | 0.76× | |
| 28 | Jammu and Kashmir | ~20K | 0.70× | |
| 29 | Kerala | ~50K | 0.62× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 4.93× | ||
| 02 | Lunch | Food & Beverages | 3.90× | ||
| 03 | Home Delivery | Food & Beverages | 3.83× | ||
| 04 | Eating | Food & Beverages | 3.20× | ||
| 05 | Fast food | Food & Beverages | 2.59× | ||
| 06 | Kitchen | Home & Garden | 1.94× | ||
| 07 | Foodie | Food & Beverages | 1.78× | ||
| 08 | Recipes | Food & Beverages | 1.75× | ||
| 09 | Restaurants | Food & Beverages | 1.72× | ||
| 10 | Cooking | Food & Beverages | 1.66× | ||
| 11 | Family | Kids & Family | 1.62× | ||
| 12 | Jewelry | Fashion & Accessoires | 1.58× | ||
| 13 | Cosmetics | Beauty & Wellness | 1.57× | ||
| 14 | FIFA World Cup | Sports | 1.56× | ||
| 15 | Dance | Business & Career | 1.56× | ||
| 16 | Luxury goods | Fashion & Accessoires | 1.54× | ||
| 17 | International Chamber of Commerce | Business & Career | 1.53× | ||
| 18 | Comedy movies | Movies & TV | 1.51× | ||
| 19 | Music videos | Music & Radio | 1.51× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.83× | |
| Price Sensitivity | PREMIUM | 1.74× | |
| Indulgence | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.01× | |
| Social Media Usage | JOY | 1.03× | |
| Luxury Orientation | PREMIUM | 1.04× |
Dinner has an estimated audience of 5,042,914 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.8% of Dinner fans are female, 67.2% are male, with an average age of 34.5 years.
Dinner fans show strongest brand affinity for Local food (4.93×), Eating (3.2×), and Current events (1.5×) over the country average.
Dinner fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Eating (3.2×), Current events (1.5×), Fast food (2.59×), and FIFA World Cup (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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