A data profile of the people who buy, follow and care about Dinner in Denmark — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 1,131,151 people in Denmark.
Dinner has an estimated audience of 1,131,151 people in Denmark. 63.5% are female, 36.5% are male, average age 47.5. Top brand affinities: New Year's Day, Eating, Momondo, Lunch, Local food.
Top brand affinities include New Year's Day, Eating, Momondo, with strongest over-indexing on New Year's Day (3.55× the country average).
Demographically, the Dinner audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Dinner fan in Denmark is more female, around 47.5 years old, with strong Travelling tendencies and a notable affinity for New Year's Day.
The key figures that characterise the Dinner profile in Denmark.
63.5% are female, 36.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 47.5 |
| Estimated audience size | 1,131,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Dinner audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Year's Day | Home & Garden | 3.55× | ||
| 02 | Local food | Food & Beverages | 3.02× | ||
| 03 | Lunch | Food & Beverages | 2.52× | ||
| 04 | Eating | Food & Beverages | 2.21× | ||
| 05 | Foodie | Food & Beverages | 2.13× | ||
| 06 | Organic food | Food & Beverages | 1.79× | ||
| 07 | ALT for damerne | News | 1.76× | ||
| 08 | Gastronomy | Food & Beverages | 1.72× | ||
| 09 | Desserts | Food & Beverages | 1.71× | ||
| 10 | Fast food | Food & Beverages | 1.69× | ||
| 11 | Refrigerator | Home & Garden | 1.66× | ||
| 12 | Momondo | Travel & Leisure | 1.60× | ||
| 13 | Holiday | Travel & Leisure | 1.60× | ||
| 14 | Take-out | Food & Beverages | 1.56× | ||
| 15 | ILVA | Home & Garden | 1.55× | ||
| 16 | Discounts and allowances | Shopping | 1.55× | ||
| 17 | Wine | Food & Beverages | 1.53× | ||
| 18 | Sales promotion | Shopping | 1.51× | ||
| 19 | Kvickly | Food & Beverages | 1.51× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Social Media Usage | JOY | 1.06× | |
| Early Adopter Mentality | POWER | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Social Media Usage | JOY | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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