A data profile of the people who buy, follow and care about Barbecue in Denmark — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 1,310,843 people in Denmark.
Barbecue has an estimated audience of 1,310,843 people in Denmark. 47.6% are female, 52.4% are male, average age 46.4. Top brand affinities: Burger King, Summer house, Holiday cottage, Grilling, Cottage.
Top brand affinities include Burger King, Summer house, Holiday cottage, with strongest over-indexing on Burger King (1.71× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Barbecue fan in Denmark is balanced, around 46.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Burger King.
The key figures that characterise the Barbecue profile in Denmark.
47.6% are female, 52.4% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 46.4 |
| Estimated audience size | 1,310,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Barbecue audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ældre Sagen | Politics & Society | 1.82× | ||
| 02 | Burger King | Food & Beverages | 1.71× | ||
| 03 | Starbucks | Food & Beverages | 1.70× | ||
| 04 | Danish Royal Family | Politics & Society | 1.69× | ||
| 05 | Chicken (food) | Food & Beverages | 1.67× | ||
| 06 | Potato | Food & Beverages | 1.64× | ||
| 07 | Onion | Food & Beverages | 1.64× | ||
| 08 | Buffet | Food & Beverages | 1.63× | ||
| 09 | Skechers | Fashion & Accessoires | 1.62× | ||
| 10 | Frying | Home & Garden | 1.61× | ||
| 11 | Garden furniture | Home & Garden | 1.60× | ||
| 12 | Holiday cottage | Travel & Leisure | 1.59× | ||
| 13 | Heat pump | Home & Garden | 1.59× | ||
| 14 | Grilling | Food & Beverages | 1.58× | ||
| 15 | Cottage | Travel & Leisure | 1.56× | ||
| 16 | Greenhouse | Home & Garden | 1.56× | ||
| 17 | Summer house | Travel & Leisure | 1.55× | ||
| 18 | Pension | Business & Career | 1.54× | ||
| 19 | Zizzi | Food & Beverages | 1.54× | ||
| 20 | Barbecue grill | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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