A data profile of the people who buy, follow and care about Barbecue in Ireland — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 996,066 people in Ireland.
Barbecue has an estimated audience of 996,066 people in Ireland. 61.6% are female, 38.4% are male, average age 42.7. Top brand affinities: Smoking (cooking), Ronald McDonald, St. Jude Children's Research Hospital, White Castle (restaurant), Chipotle Mexican Grill.
Top brand affinities include Smoking (cooking), Ronald McDonald, St. Jude Children's Research Hospital, with strongest over-indexing on Smoking (cooking) (1.52× the country average).
Demographically, the Barbecue audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Barbecue fan in Ireland is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Smoking (cooking).
The key figures that characterise the Barbecue profile in Ireland.
61.6% are female, 38.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.7 |
| Estimated audience size | 996,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Barbecue audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Super Size Me | Movies & TV | 1.74× | ||
| 02 | St. Jude Children's Research Hospital | Health | 1.72× | ||
| 03 | White Castle (restaurant) | Food & Beverages | 1.72× | ||
| 04 | Ronald McDonald | Food & Beverages | 1.71× | ||
| 05 | Chipotle Mexican Grill | Food & Beverages | 1.70× | ||
| 06 | Wendy's | Food & Beverages | 1.61× | ||
| 07 | Smoking (cooking) | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.02× | |
| Travelling | THRILL | 0.94× | |
| Need for Security | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.81× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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