A data profile of the people who buy, follow and care about Barbecue in France — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 8,194,618 people in France.
The average Barbecue fan in France is 45.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Brico Dépôt, Lidl, Auchan, with strongest over-indexing on Brico Dépôt (1.81× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Barbecue fan in France is balanced, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Barbecue profile in France.
51.1% are female, 48.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 45.9 |
| Estimated audience size | 8,194,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Barbecue audience comes from France.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~900K | 1.28× | |
| 02 | Normandy | ~500K | 1.22× | |
| 03 | Centre-Val de Loire | ~300K | 1.12× | |
| 04 | Nouvelle-Aquitaine | ~800K | 1.10× | |
| 05 | Bourgogne-Franche-Comté | ~400K | 1.08× | |
| 06 | Pays de la Loire | ~500K | 1.06× | |
| 07 | Occitanie | ~700K | 1.05× | |
| 08 | Grand Est | ~700K | 1.00× | |
| 09 | Auvergne-Rhône-Alpes | ~900K | 0.90× | |
| 10 | Brittany | ~400K | 0.90× | |
| 11 | Île-de-France | ~1M | 0.78× | |
| 12 | Provence-Alpes-Côte d'Azur | ~500K | 0.77× | |
| 13 | Corsica | ~30K | 0.74× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.62× | ||
| 02 | Carrefour Express | Shopping | 2.02× | ||
| 03 | Brico Dépôt | Shopping | 1.81× | ||
| 04 | Kiabi | Fashion & Accessoires | 1.77× | ||
| 05 | Lidl | Shopping | 1.74× | ||
| 06 | Auchan | Shopping | 1.73× | ||
| 07 | Leroy Merlin | Shopping | 1.73× | ||
| 08 | Intermarché | Shopping | 1.71× | ||
| 09 | Castorama | Shopping | 1.70× | ||
| 10 | Home Appliances | Home & Garden | 1.64× | ||
| 11 | La Centrale | Cars & Mobility | 1.63× | ||
| 12 | Groovy (programming language) | Technology & Electronics | 1.61× | ||
| 13 | Oscaro | Cars & Mobility | 1.60× | ||
| 14 | Burger King | Food & Beverages | 1.60× | ||
| 15 | Google Maps | Internet & Social Media | 1.59× | ||
| 16 | Bricomarché | Home & Garden | 1.59× | ||
| 17 | Meat | Food & Beverages | 1.58× | ||
| 18 | Google News | News | 1.56× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Recipes | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Sustainability | BALANCE | 0.86× |
Barbecue has an estimated audience of 8,194,618 people in France, concentrated in Île-de-France and Hauts-de-France.
51.1% of Barbecue fans are female, 48.9% are male, with an average age of 45.9 years.
Barbecue fans show strongest brand affinity for Brico Dépôt (1.81×), Lidl (1.74×), and Auchan (1.73×) over the country average.
Barbecue fans in France are most concentrated in Île-de-France (reach ~1M), Hauts-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Lidl (1.74×), Auchan (1.73×), Recipes (1.51×), and Intermarché (1.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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