Barbecue Audience in France
Barbecue has an estimated audience of 8,194,618 people in France. 51.1% are female, 48.9% are male, average age 45.9. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Brico Dépôt, Lidl, Auchan, Recipes, Castorama.
The average Barbecue fan in France is 45.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Brico Dépôt, Lidl, Auchan, with strongest over-indexing on Brico Dépôt (1.81× the country average). Demographically, the Barbecue audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 45.9 |
| Estimated audience size | 8,194,618 |
Audience persona
The typical Barbecue fan in France is balanced, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Brico Dépôt.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,149,550 | 0.78× |
| Hauts-de-France | 926,535 | 1.29× |
| Auvergne-Rhône-Alpes | 870,477 | 0.9× |
| Nouvelle-Aquitaine | 789,841 | 1.1× |
| Occitanie | 744,742 | 1.05× |
| Grand Est | 665,223 | 1× |
| Normandy | 487,043 | 1.22× |
| Pays de la Loire | 484,858 | 1.07× |
| Provence-Alpes-Côte d'Azur | 467,902 | 0.77× |
| Brittany | 361,812 | 0.9× |
| Bourgogne-Franche-Comté | 358,385 | 1.08× |
| Centre-Val de Loire | 344,917 | 1.12× |
| Corsica | 29,230 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 1.81× | Shopping |
| Lidl | 1.74× | Shopping |
| Auchan | 1.73× | Shopping |
| Recipes | 1.51× | Food & Beverages |
| Castorama | 1.7× | Shopping |
| Google News | 1.56× | News |
| La Centrale | 1.63× | Cars & Mobility |
| Google Maps | 1.59× | Internet & Social Media |
| Aldi | 1.55× | Shopping |
| Carrefour Express | 2.02× | Shopping |
| Kiabi | 1.77× | Fashion & Accessoires |
| Oscaro | 1.6× | Cars & Mobility |
| Home Appliances | 1.64× | Home & Garden |
| Garden furniture | 2.62× | Home & Garden |
| Thierry Ardisson | 1.64× | Movies & TV |
| Burger King | 1.6× | Food & Beverages |
| Meat | 1.58× | Food & Beverages |
| Leroy Merlin | 1.73× | Shopping |
| Charlotte Cardin | 1.52× | Music & Radio |
| Julien Clerc | 2.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.17 |
| Extroversion | THRILL | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.11 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Barbecue have in France?
Barbecue has an estimated audience of 8,194,618 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Barbecue fans?
51.1% of Barbecue fans are female, 48.9% are male, with an average age of 45.9 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Brico Dépôt (1.81×), Lidl (1.74×), and Auchan (1.73×) over the country average.
Where do Barbecue fans live in France?
Barbecue fans in France are most concentrated in Île-de-France (reach 1,149,550), Hauts-de-France (reach 926,535), and Auvergne-Rhône-Alpes (reach 870,477). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Lidl (1.74×), Auchan (1.73×), Recipes (1.51×), and Castorama (1.7×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.