Barbecue Audience in Germany
Barbecue has an estimated audience of 12,310,901 people in Germany. 50.0% are female, 50.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Grilling, Recipes, Meat, Barbecue grill.
The average Barbecue fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Grilling, Recipes, with strongest over-indexing on Tagesschau (1.65× the country average). Demographically, the Barbecue audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.2 |
| Estimated audience size | 12,310,901 |
Audience persona
The typical Barbecue fan in Germany is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,697,447 | 1× |
| Bayern | 2,067,189 | 1.04× |
| Baden-Württemberg | 1,658,044 | 0.99× |
| Niedersachsen | 1,228,208 | 1.03× |
| Hessen | 1,034,972 | 1.1× |
| Rheinland-Pfalz | 675,666 | 1.1× |
| Berlin | 614,982 | 1.12× |
| Sachsen | 590,428 | 0.98× |
| Brandenburg | 410,566 | 1.08× |
| Schleswig-Holstein | 394,937 | 0.89× |
| Sachsen-Anhalt | 310,060 | 0.97× |
| Thüringen | 277,264 | 0.88× |
| Hamburg | 274,633 | 0.99× |
| Mecklenburg-Vorpommern | 236,666 | 1.01× |
| Saarland | 150,334 | 0.99× |
| Bremen | 88,378 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.65× | Movies & TV |
| Grilling | 2.19× | Food & Beverages |
| Recipes | 1.52× | Food & Beverages |
| Meat | 1.63× | Food & Beverages |
| Barbecue grill | 2.34× | Home & Garden |
| QVC | 1.7× | Movies & TV |
| Desserts | 1.51× | Food & Beverages |
| Steak | 2.1× | Food & Beverages |
| Bonprix | 1.52× | Shopping |
| Tchibo | 1.5× | Shopping |
| Wetter.de | 1.59× | Home & Garden |
| Roland Kaiser | 1.53× | Music & Radio |
| Italian cuisine | 1.5× | Food & Beverages |
| Thermomix | 1.76× | Home & Garden |
| Ernsting's family | 1.55× | Shopping |
| Seafood | 1.81× | Food & Beverages |
| Patio | 1.58× | Home & Garden |
| Baking | 1.53× | Food & Beverages |
| Culinary art | 1.66× | Arts & Culture |
| Garden centre | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Pet Ownership | JOY | 1.2 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.17 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Barbecue have in Germany?
Barbecue has an estimated audience of 12,310,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Barbecue fans?
50.0% of Barbecue fans are female, 50.0% are male, with an average age of 42.2 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Tagesschau (1.65×), Grilling (2.19×), and Recipes (1.52×) over the country average.
Where do Barbecue fans live in Germany?
Barbecue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,697,447), Bayern (reach 2,067,189), and Baden-Württemberg (reach 1,658,044). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Grilling (2.19×), Recipes (1.52×), Meat (1.63×), and Barbecue grill (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.