Barbecue Audience in Spain
Barbecue has an estimated audience of 7,719,544 people in Spain. 56.6% are female, 43.4% are male, average age 46.3. Top regions: Catalonia, Comunidad Valenciana, Andalusia. Top brand affinities: Cooking, Aldi, Parfois (fashion accessories), Culinary art, Kitchen.
The average Barbecue fan in Spain is 46.3 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Comunidad Valenciana, Andalusia. Top brand affinities include Cooking, Aldi, Parfois (fashion accessories), with strongest over-indexing on Cooking (1.52× the country average). Demographically, the Barbecue audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 46.3 |
| Estimated audience size | 7,719,544 |
Audience persona
The typical Barbecue fan in Spain is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Cooking.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,883,647 | 1.35× |
| Comunidad Valenciana | 1,815,952 | 2.1× |
| Andalusia | 1,367,051 | 0.9× |
| Community of Madrid | 1,291,593 | 0.99× |
| Canary Islands | 545,995 | 1.42× |
| Balearic Islands | 373,166 | 1.72× |
| Aragon | 285,207 | 1.4× |
| Region of Murcia | 271,414 | 1.02× |
| Galicia | 271,047 | 0.75× |
| Castile and León | 253,940 | 0.75× |
| Basque Autonomous Country | 204,604 | 0.71× |
| Castilla-La Mancha | 186,415 | 0.6× |
| Principality of Asturias | 112,946 | 0.62× |
| Extremadura | 86,731 | 0.52× |
| Cantabria | 83,543 | 0.86× |
| Navarre | 62,121 | 0.64× |
| La Rioja | 32,388 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cooking | 1.52× | Food & Beverages |
| Aldi | 1.9× | Shopping |
| Parfois (fashion accessories) | 2.13× | Fashion & Accessoires |
| Culinary art | 1.71× | Arts & Culture |
| Kitchen | 1.65× | Home & Garden |
| Recipes | 1.54× | Food & Beverages |
| SKLUM | 2.09× | Home & Garden |
| Semana | 1.79× | News |
| Home Appliances | 1.7× | Home & Garden |
| Meat | 1.62× | Food & Beverages |
| Brico Dépôt | 1.88× | Shopping |
| Bedroom | 2.36× | Home & Garden |
| Bars | 1.52× | Travel & Leisure |
| Carrefour | 1.5× | Shopping |
| Organic food | 1.64× | Food & Beverages |
| Hipercor | 1.91× | Shopping |
| Living room | 2.19× | Home & Garden |
| Julio Iglesias | 1.51× | Music & Radio |
| Customer service | 1.59× | Business & Career |
| Apartment | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Convenience Orientation | PREMIUM | 1.2 |
| Quality Awareness | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.08 |
| Design Affinity | PREMIUM | 1.07 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Barbecue have in Spain?
Barbecue has an estimated audience of 7,719,544 people in Spain, concentrated in Catalonia and Comunidad Valenciana.
What is the gender split and age of Barbecue fans?
56.6% of Barbecue fans are female, 43.4% are male, with an average age of 46.3 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Cooking (1.52×), Aldi (1.9×), and Parfois (fashion accessories) (2.13×) over the country average.
Where do Barbecue fans live in Spain?
Barbecue fans in Spain are most concentrated in Catalonia (reach 1,883,647), Comunidad Valenciana (reach 1,815,952), and Andalusia (reach 1,367,051). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Aldi (1.9×), Parfois (fashion accessories) (2.13×), Culinary art (1.71×), and Kitchen (1.65×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.