A data profile of the people who buy, follow and care about Barbecue in Spain — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 7,719,544 people in Spain.
The average Barbecue fan in Spain is 46.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Comunidad Valenciana, Andalusia.
Top brand affinities include Cooking, Aldi, Parfois (fashion accessories), with strongest over-indexing on Cooking (1.52× the country average).
Demographically, the Barbecue audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Barbecue fan in Spain is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Cooking.
The key figures that characterise the Barbecue profile in Spain.
56.6% are female, 43.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 46.3 |
| Estimated audience size | 7,719,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Barbecue audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~1.5M | 1.99× | |
| 02 | Balearic Islands | ~300K | 1.49× | |
| 03 | Catalonia | ~2M | 1.32× | |
| 04 | Canary Islands | ~500K | 1.30× | |
| 05 | Aragon | ~200K | 1.23× | |
| 06 | Region of Murcia | ~300K | 1.01× | |
| 07 | Community of Madrid | ~1.5M | 0.99× | |
| 08 | Cantabria | ~90K | 0.96× | |
| 09 | La Rioja | ~50K | 0.96× | |
| 10 | Andalusia | ~1.5M | 0.92× | |
| 11 | Navarre | ~90K | 0.92× | |
| 12 | Extremadura | ~100K | 0.89× | |
| 13 | Principality of Asturias | ~200K | 0.88× | |
| 14 | Castile and León | ~300K | 0.87× | |
| 15 | Galicia | ~300K | 0.85× | |
| 16 | Castilla-La Mancha | ~300K | 0.83× | |
| 17 | Basque Autonomous Country | ~200K | 0.83× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom | Home & Garden | 2.36× | ||
| 02 | Living room | Home & Garden | 2.19× | ||
| 03 | Parfois (fashion accessories) | Fashion & Accessoires | 2.13× | ||
| 04 | SKLUM | Home & Garden | 2.09× | ||
| 05 | Hipercor | Shopping | 1.91× | ||
| 06 | Aldi | Shopping | 1.90× | ||
| 07 | Brico Dépôt | Shopping | 1.88× | ||
| 08 | Dinner | Food & Beverages | 1.86× | ||
| 09 | Semana | News | 1.79× | ||
| 10 | Culinary art | Arts & Culture | 1.71× | ||
| 11 | Home Appliances | Home & Garden | 1.70× | ||
| 12 | Kitchen | Home & Garden | 1.65× | ||
| 13 | Organic food | Food & Beverages | 1.64× | ||
| 14 | Meat | Food & Beverages | 1.62× | ||
| 15 | Customer service | Business & Career | 1.59× | ||
| 16 | Recipes | Food & Beverages | 1.54× | ||
| 17 | Apartment | Business & Career | 1.53× | ||
| 18 | Cooking | Food & Beverages | 1.52× | ||
| 19 | Bars | Travel & Leisure | 1.52× | ||
| 20 | Carrefour | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Extroversion | THRILL | 0.93× |
Barbecue has an estimated audience of 7,719,544 people in Spain, concentrated in Catalonia and Comunidad Valenciana.
56.6% of Barbecue fans are female, 43.4% are male, with an average age of 46.3 years.
Barbecue fans show strongest brand affinity for Cooking (1.52×), Aldi (1.9×), and Parfois (fashion accessories) (2.13×) over the country average.
Barbecue fans in Spain are most concentrated in Catalonia (reach ~2M), Comunidad Valenciana (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on Aldi (1.9×), Parfois (fashion accessories) (2.13×), Culinary art (1.71×), and Kitchen (1.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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