A data profile of the people who buy, follow and care about Bedroom in Spain — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 4,088,043 people in Spain.
Bedroom has an estimated audience of 4,088,043 people in Spain. 70.9% are female, 29.1% are male, average age 46.1. Top brand affinities: Real property, IKEA, Single-family detached home, Furniture, Apartment.
Top brand affinities include Real property, IKEA, Single-family detached home, with strongest over-indexing on Real property (5.77× the country average).
Demographically, the Bedroom audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Bedroom fan in Spain is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Bedroom profile in Spain.
70.9% are female, 29.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 46.1 |
| Estimated audience size | 4,088,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Bedroom audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 8.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 10.40× | ||
| 02 | Single-family detached home | Home & Garden | 8.00× | ||
| 03 | Floral design | Home & Garden | 6.45× | ||
| 04 | Real property | Home & Garden | 5.77× | ||
| 05 | Flower bouquet | Home & Garden | 4.06× | ||
| 06 | Mango | Shopping | 3.66× | ||
| 07 | Mortgage loans | Business & Career | 3.66× | ||
| 08 | Volunteering | Politics & Society | 3.58× | ||
| 09 | Modern architecture | Arts & Culture | 3.43× | ||
| 10 | IKEA | Home & Garden | 3.31× | ||
| 11 | Apartment | Business & Career | 3.27× | ||
| 12 | Discount stores | Shopping | 2.59× | ||
| 13 | Furniture | Home & Garden | 2.43× | ||
| 14 | Barbecue | Food & Beverages | 2.36× | ||
| 15 | Internet & Social Media | 2.23× | |||
| 16 | Golf | Sports | 2.17× | ||
| 17 | Primark | Shopping | 2.15× | ||
| 18 | Shopping malls | Shopping | 1.94× | ||
| 19 | Sabadell | Business & Career | 1.88× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.91× | |
| Family Orientation | CONSERVATISM | 2.05× | |
| Indulgence | JOY | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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