A data profile of the people who buy, follow and care about Bedroom in Finland — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 784,033 people in Finland.
Bedroom has an estimated audience of 784,033 people in Finland. 72.2% are female, 27.8% are male, average age 43.6. Top brand affinities: Terraced house, IKEA, Finnair, Helsinki, Stockmann.
Top brand affinities include Terraced house, IKEA, Finnair, with strongest over-indexing on Terraced house (3.74× the country average).
Demographically, the Bedroom audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Bedroom fan in Finland is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Terraced house.
The key figures that characterise the Bedroom profile in Finland.
72.2% are female, 27.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 43.6 |
| Estimated audience size | 784,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Bedroom audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 3.74× | ||
| 02 | Wholesale | Fashion & Accessoires | 3.21× | ||
| 03 | Sewing machine | Home & Garden | 3.06× | ||
| 04 | Single-family detached home | Home & Garden | 2.57× | ||
| 05 | Swimming pool | Sports | 2.51× | ||
| 06 | First-time buyer | Shopping | 2.27× | ||
| 07 | Modern architecture | Arts & Culture | 2.19× | ||
| 08 | IKEA | Home & Garden | 1.89× | ||
| 09 | Mortgage loans | Business & Career | 1.89× | ||
| 10 | Sauna | Home & Garden | 1.85× | ||
| 11 | Helsinki | Travel & Leisure | 1.81× | ||
| 12 | Finnair | Travel & Leisure | 1.74× | ||
| 13 | Stockmann | Shopping | 1.73× | ||
| 14 | Renovation | Home & Garden | 1.67× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.66× | ||
| 16 | Spas | Beauty & Wellness | 1.64× | ||
| 17 | Kitchen | Home & Garden | 1.60× | ||
| 18 | Hair products | Beauty & Wellness | 1.60× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.62× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Spirituality | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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