A data profile of the people who buy, follow and care about Bedroom in Sweden — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 1,930,621 people in Sweden.
Bedroom has an estimated audience of 1,930,621 people in Sweden. 68.3% are female, 31.7% are male, average age 44.6. Top brand affinities: Hemnet, Terraced house, IKEA, Gina Tricot, Sveriges Television.
Top brand affinities include Hemnet, Terraced house, IKEA, with strongest over-indexing on Hemnet (2.22× the country average).
Demographically, the Bedroom audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Bedroom fan in Sweden is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Hemnet.
The key figures that characterise the Bedroom profile in Sweden.
68.3% are female, 31.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 44.6 |
| Estimated audience size | 1,930,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Bedroom audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 5.83× | ||
| 02 | Terraced house | Home & Garden | 4.87× | ||
| 03 | Wholesale | Fashion & Accessoires | 3.80× | ||
| 04 | Wedding ring | Fashion & Accessoires | 3.73× | ||
| 05 | Sauna | Home & Garden | 3.48× | ||
| 06 | Real property | Home & Garden | 3.41× | ||
| 07 | Jotex | Shopping | 3.41× | ||
| 08 | Sewing machine | Home & Garden | 2.83× | ||
| 09 | Crochet | Home & Garden | 2.41× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 2.37× | ||
| 11 | Greenhouse | Home & Garden | 2.29× | ||
| 12 | Modern architecture | Arts & Culture | 2.29× | ||
| 13 | Hemnet | Home & Garden | 2.22× | ||
| 14 | Flower | Home & Garden | 2.18× | ||
| 15 | KappAhl | Fashion & Accessoires | 2.15× | ||
| 16 | Shopping malls | Shopping | 2.07× | ||
| 17 | IKEA | Home & Garden | 1.83× | ||
| 18 | Lindex | Fashion & Accessoires | 1.82× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.66× | ||
| 20 | Biltema | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.65× | |
| Quality Awareness | PREMIUM | 1.62× | |
| Family Orientation | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Spirituality | BALANCE | 0.94× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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