A data profile of the people who buy, follow and care about Greenhouse in Sweden — modelled from more than twelve digital signal sources. Greenhouse has an estimated audience of 1,617,981 people in Sweden.
Greenhouse has an estimated audience of 1,617,981 people in Sweden. 72.4% are female, 27.6% are male, average age 47.0. Top brand affinities: Summer house, Holiday cottage, Hemnet, Landscape design, Cottage.
Top brand affinities include Summer house, Holiday cottage, Hemnet, with strongest over-indexing on Summer house (4.58× the country average).
Demographically, the Greenhouse audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Greenhouse fan in Sweden is more female, around 47.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Summer house.
The key figures that characterise the Greenhouse profile in Sweden.
72.4% are female, 27.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 47.0 |
| Estimated audience size | 1,617,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Greenhouse audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.0% |
| Germany | 4.9% |
The strongest cross-interests of the Greenhouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer house | Travel & Leisure | 4.58× | ||
| 02 | Landscape design | Business & Career | 3.95× | ||
| 03 | Holiday cottage | Travel & Leisure | 3.71× | ||
| 04 | Flower bouquet | Home & Garden | 3.49× | ||
| 05 | Patio | Home & Garden | 3.38× | ||
| 06 | Landscaping | Home & Garden | 3.27× | ||
| 07 | Lawn | Home & Garden | 3.17× | ||
| 08 | Rural area | Travel & Leisure | 3.16× | ||
| 09 | Cottage | Travel & Leisure | 3.04× | ||
| 10 | Terraced house | Home & Garden | 2.95× | ||
| 11 | Garden furniture | Home & Garden | 2.80× | ||
| 12 | Balcony | Home & Garden | 2.79× | ||
| 13 | Real estate economics | Business & Career | 2.31× | ||
| 14 | Bedroom | Home & Garden | 2.29× | ||
| 15 | Bathroom | Home & Garden | 2.26× | ||
| 16 | Hemnet | Home & Garden | 1.90× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.88× | ||
| 18 | Villa | Travel & Leisure | 1.82× | ||
| 19 | Dagens Industri | Business & Career | 1.55× | ||
| 20 | IKEA | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.92× | |
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Healthy Lifestyle | BALANCE | 0.38× | |
| Travelling | THRILL | 0.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Greenhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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