A data profile of the people who buy, follow and care about Balcony in Sweden — modelled from more than twelve digital signal sources. Balcony has an estimated audience of 1,145,339 people in Sweden.
Balcony has an estimated audience of 1,145,339 people in Sweden. 73.2% are female, 26.8% are male, average age 48.1. Top brand affinities: Hemnet, Terraced house, Biltema, IKEA, Gina Tricot.
Top brand affinities include Hemnet, Terraced house, Biltema, with strongest over-indexing on Hemnet (2.18× the country average).
Demographically, the Balcony audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Balcony fan in Sweden is more female, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hemnet.
The key figures that characterise the Balcony profile in Sweden.
73.2% are female, 26.8% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 48.1 |
| Estimated audience size | 1,145,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Balcony audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 9.6% |
| Italy | 6.8% |
The strongest cross-interests of the Balcony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 5.23× | ||
| 02 | Single-family detached home | Home & Garden | 5.14× | ||
| 03 | Sauna | Home & Garden | 3.34× | ||
| 04 | Greenhouse | Home & Garden | 2.79× | ||
| 05 | Garden furniture | Home & Garden | 2.41× | ||
| 06 | Crochet | Home & Garden | 2.35× | ||
| 07 | Flower | Home & Garden | 2.23× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.21× | ||
| 09 | Hemnet | Home & Garden | 2.18× | ||
| 10 | Hobby | Home & Garden | 2.07× | ||
| 11 | Shopping malls | Shopping | 2.01× | ||
| 12 | Lindex | Fashion & Accessoires | 1.97× | ||
| 13 | JYSK | Home & Garden | 1.97× | ||
| 14 | Biltema | Business & Career | 1.86× | ||
| 15 | IKEA | Home & Garden | 1.79× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.76× | ||
| 17 | Elgiganten | Shopping | 1.67× | ||
| 18 | Scandinavia | Travel & Leisure | 1.65× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.61× | ||
| 20 | Systembolaget | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.86× | |
| Indulgence | JOY | 1.56× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Extroversion | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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