A data profile of the people who buy, follow and care about Balcony in Norway — modelled from more than twelve digital signal sources. Balcony has an estimated audience of 817,914 people in Norway.
Balcony has an estimated audience of 817,914 people in Norway. 67.2% are female, 32.8% are male, average age 48.1. Top brand affinities: Biltema, JYSK, Terraced house, Gina Tricot, KappAhl.
Top brand affinities include Biltema, JYSK, Terraced house, with strongest over-indexing on Biltema (2.93× the country average).
Demographically, the Balcony audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Balcony fan in Norway is more female, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Balcony profile in Norway.
67.2% are female, 32.8% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 48.1 |
| Estimated audience size | 817,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Balcony audience comes from Norway.
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 9.6% |
| Italy | 6.8% |
The strongest cross-interests of the Balcony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 3.46× | ||
| 02 | Terraced house | Home & Garden | 3.25× | ||
| 03 | Biltema | Business & Career | 2.93× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.28× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.21× | ||
| 06 | JYSK | Home & Garden | 2.14× | ||
| 07 | Norrøna | Fashion & Accessoires | 2.12× | ||
| 08 | Garden furniture | Home & Garden | 2.06× | ||
| 09 | Danish design | Home & Garden | 1.89× | ||
| 10 | Real estate broker | Home & Garden | 1.87× | ||
| 11 | Island | Travel & Leisure | 1.86× | ||
| 12 | Vegetable | Food & Beverages | 1.85× | ||
| 13 | Shopping malls | Shopping | 1.74× | ||
| 14 | Weaving | Fashion & Accessoires | 1.74× | ||
| 15 | Flower | Home & Garden | 1.70× | ||
| 16 | Hobby | Home & Garden | 1.60× | ||
| 17 | Mortgage loans | Business & Career | 1.57× | ||
| 18 | Crochet | Home & Garden | 1.55× | ||
| 19 | Scandinavia | Travel & Leisure | 1.54× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.69× | |
| Price Sensitivity | PREMIUM | 1.52× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Community Orientation | OPEN | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Balcony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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