A data profile of the people who buy, follow and care about Biltema in Norway — modelled from more than twelve digital signal sources. Biltema has an estimated audience of 4,125,000 people in Norway.
Biltema has an estimated audience of 4,125,000 people in Norway. 47.7% are female, 52.3% are male, average age 46.4. Top brand affinities: IKEA, Norway, Clas Ohlson, Sports, Eliteserien.
Top brand affinities include IKEA, Norway, Clas Ohlson, with strongest over-indexing on IKEA (3.14× the country average).
Demographically, the Biltema audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Biltema fan in Norway is balanced, around 46.4 years old, with strong Social Media Usage tendencies and a notable affinity for IKEA.
The key figures that characterise the Biltema profile in Norway.
47.7% are female, 52.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 46.4 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
The strongest cross-interests of the Biltema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IKEA | Home & Garden | 3.14× | ||
| 02 | Alpine skiing | Sports | 3.03× | ||
| 03 | Ski | Sports | 3.02× | ||
| 04 | Culture | Literature | 2.60× | ||
| 05 | Norway | Travel & Leisure | 2.51× | ||
| 06 | Garden | Home & Garden | 2.46× | ||
| 07 | Leisure | Travel & Leisure | 2.46× | ||
| 08 | Eliteserien | Sports | 2.38× | ||
| 09 | Outdoor recreation | Sports | 2.19× | ||
| 10 | Sports | Sports | 2.15× | ||
| 11 | Vehicles | Cars & Mobility | 2.14× | ||
| 12 | REMA 1000 | Shopping | 2.14× | ||
| 13 | Clas Ohlson | Shopping | 2.11× | ||
| 14 | Pets | Pets & Animals | 2.11× | ||
| 15 | Entertainment | Movies & TV | 1.95× | ||
| 16 | Google Maps | Internet & Social Media | 1.93× | ||
| 17 | NAV | Music & Radio | 1.89× | ||
| 18 | Food | Food & Beverages | 1.88× | ||
| 19 | Food and drink | Food & Beverages | 1.80× | ||
| 20 | Aftenposten | News | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.39× | |
| Travelling | THRILL | 1.68× | |
| Patriotism | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Travelling | THRILL | 1.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Biltema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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