A data profile of the people who buy, follow and care about Garden in Norway — modelled from more than twelve digital signal sources. Garden has an estimated audience of 2,060,786 people in Norway.
Garden has an estimated audience of 2,060,786 people in Norway. 60.2% are female, 39.8% are male, average age 48.3. Top brand affinities: Biltema, Gina Tricot, Flower, Home improvement, Hobby.
Top brand affinities include Biltema, Gina Tricot, Flower, with strongest over-indexing on Biltema (2.46× the country average).
Demographically, the Garden audience skews more female with an average age of 48.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Garden fan in Norway is more female, around 48.3 years old, with strong DIY Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Garden profile in Norway.
60.2% are female, 39.8% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 48.3 |
| Estimated audience size | 2,060,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Garden audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helsinki | Travel & Leisure | 2.49× | ||
| 02 | Biltema | Business & Career | 2.46× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 2.10× | ||
| 04 | Weaving | Fashion & Accessoires | 2.05× | ||
| 05 | Leggings | Fashion & Accessoires | 2.01× | ||
| 06 | Flower | Home & Garden | 1.97× | ||
| 07 | Ravelry | Internet & Social Media | 1.94× | ||
| 08 | Vegetable | Food & Beverages | 1.93× | ||
| 09 | KappAhl | Fashion & Accessoires | 1.88× | ||
| 10 | Hobby | Home & Garden | 1.85× | ||
| 11 | Crochet | Home & Garden | 1.85× | ||
| 12 | Swimming pool | Sports | 1.82× | ||
| 13 | Garden furniture | Home & Garden | 1.77× | ||
| 14 | Cruises | Travel & Leisure | 1.58× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 16 | Home improvement | Home & Garden | 1.54× | ||
| 17 | Organic food | Food & Beverages | 1.54× | ||
| 18 | Island | Travel & Leisure | 1.53× | ||
| 19 | Renovation | Home & Garden | 1.52× | ||
| 20 | Modern architecture | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Spirituality | BALANCE | 0.94× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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