Garden Audience in Canada
Garden has an estimated audience of 9,110,777 people in Canada. 56.5% are female, 43.5% are male, average age 44.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Gardening, Home Appliances, Real property, Hardware store, Kitchenware.
The average Garden fan in Canada is 44.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Gardening, Home Appliances, Real property, with strongest over-indexing on Gardening (2.32× the country average). Demographically, the Garden audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Garden fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 44.1 |
| Estimated audience size | 9,110,777 |
Audience persona
The typical Garden fan in Canada is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Gardening.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,471,888 | 1.43× |
| British Columbia | 2,388,578 | 1.75× |
| Alberta | 1,256,167 | 1.12× |
| Quebec | 1,167,739 | 0.54× |
| Manitoba | 336,772 | 0.99× |
| Nova Scotia | 283,629 | 1.04× |
| Saskatchewan | 279,541 | 0.97× |
| New Brunswick | 206,511 | 0.98× |
| Newfoundland and Labrador | 100,941 | 0.73× |
| Prince Edward Island | 43,947 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gardening | 2.32× | Home & Garden |
| Home Appliances | 1.69× | Home & Garden |
| Real property | 1.75× | Home & Garden |
| Hardware store | 1.69× | Home & Garden |
| Kitchenware | 1.82× | Home & Garden |
| Bad Bunny | 1.76× | Music & Radio |
| Garden furniture | 2.09× | Home & Garden |
| Microwave oven | 1.93× | Home & Garden |
| Greenhouse | 2.24× | Home & Garden |
| Luxury real estate | 1.57× | Business & Career |
| Zoo | 1.7× | Kids & Family |
| Non-alcoholic beverage | 2.09× | Food & Beverages |
| Garden centre | 2.2× | Home & Garden |
| Lawn mower | 2.02× | Home & Garden |
| Fertilizer | 2.21× | Home & Garden |
| Sustainable energy | 1.7× | Home & Garden |
| Bath and Bodyworks | 1.53× | Shopping |
| Home insurance | 1.55× | Business & Career |
| Espresso | 1.58× | Food & Beverages |
| Hypermarket | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.45 |
| DIY Mentality | THRILL | 1.43 |
| Tradition | CONSERVATISM | 1.43 |
| Convenience Orientation | PREMIUM | 1.41 |
| Family Orientation | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
See Garden audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Garden have in Canada?
Garden has an estimated audience of 9,110,777 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Garden fans?
56.5% of Garden fans are female, 43.5% are male, with an average age of 44.1 years.
Which brands do Garden fans like most?
Garden fans show strongest brand affinity for Gardening (2.32×), Home Appliances (1.69×), and Real property (1.75×) over the country average.
Where do Garden fans live in Canada?
Garden fans in Canada are most concentrated in Ontario (reach 5,471,888), British Columbia (reach 2,388,578), and Alberta (reach 1,256,167). These three regions account for the largest share of the active audience.
What other brands do Garden fans also like?
Beyond Garden itself, the audience over-indexes on Home Appliances (1.69×), Real property (1.75×), Hardware store (1.69×), and Kitchenware (1.82×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.