A data profile of the people who buy, follow and care about Garden in Canada — modelled from more than twelve digital signal sources. Garden has an estimated audience of 9,110,777 people in Canada.
The average Garden fan in Canada is 44.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Gardening, Home Appliances, Real property, with strongest over-indexing on Gardening (2.32× the country average).
Demographically, the Garden audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Garden fan in Canada is more female, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Gardening.
The key figures that characterise the Garden profile in Canada.
56.5% are female, 43.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 44.1 |
| Estimated audience size | 9,110,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Garden audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
Where the Garden audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2.5M | 1.75× | |
| 02 | Ontario | ~5.5M | 1.43× | |
| 03 | Alberta | ~1.5M | 1.12× | |
| 04 | Nova Scotia | ~300K | 1.04× | |
| 05 | Manitoba | ~300K | 0.99× | |
| 06 | New Brunswick | ~200K | 0.98× | |
| 07 | Prince Edward Island | ~40K | 0.98× | |
| 08 | Saskatchewan | ~300K | 0.97× | |
| 09 | Newfoundland and Labrador | ~100K | 0.73× | |
| 10 | Quebec | ~1M | 0.54× |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardening | Home & Garden | 2.32× | ||
| 02 | Greenhouse | Home & Garden | 2.24× | ||
| 03 | Fertilizer | Home & Garden | 2.21× | ||
| 04 | Garden centre | Home & Garden | 2.20× | ||
| 05 | Garden furniture | Home & Garden | 2.09× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 07 | Lawn mower | Home & Garden | 2.02× | ||
| 08 | Microwave oven | Home & Garden | 1.93× | ||
| 09 | Kitchenware | Home & Garden | 1.82× | ||
| 10 | Bad Bunny | Music & Radio | 1.76× | ||
| 11 | Real property | Home & Garden | 1.75× | ||
| 12 | Zoo | Kids & Family | 1.70× | ||
| 13 | Sustainable energy | Home & Garden | 1.70× | ||
| 14 | Home Appliances | Home & Garden | 1.69× | ||
| 15 | Hardware store | Home & Garden | 1.69× | ||
| 16 | Espresso | Food & Beverages | 1.58× | ||
| 17 | Luxury real estate | Business & Career | 1.57× | ||
| 18 | Hypermarket | Shopping | 1.57× | ||
| 19 | Home insurance | Business & Career | 1.55× | ||
| 20 | Bath and Bodyworks | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.45× | |
| DIY Mentality | THRILL | 1.43× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.92× |
Garden has an estimated audience of 9,110,777 people in Canada, concentrated in Ontario and British Columbia.
56.5% of Garden fans are female, 43.5% are male, with an average age of 44.1 years.
Garden fans show strongest brand affinity for Gardening (2.32×), Home Appliances (1.69×), and Real property (1.75×) over the country average.
Garden fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~2.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Garden itself, the audience over-indexes on Home Appliances (1.69×), Real property (1.75×), Hardware store (1.69×), and Kitchenware (1.82×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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