Garden Audience in Spain
Garden has an estimated audience of 8,967,419 people in Spain. 60.1% are female, 39.9% are male, average age 46.4. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, TripAdvisor, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Garden audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Garden fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.4 |
| Estimated audience size | 8,967,419 |
Audience persona
The typical Garden fan in Spain is more female, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 3.07× | Shopping |
| TripAdvisor | 3.49× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| Flower | 2.08× | Home & Garden |
| 1.65× | Internet & Social Media | |
| IKEA | 1.73× | Home & Garden |
| Home improvement | 1.62× | Home & Garden |
| Furniture | 1.52× | Home & Garden |
| Gardening | 2.24× | Home & Garden |
| Home Appliances | 1.88× | Home & Garden |
| Apartment | 1.98× | Business & Career |
| Coches.net | 1.69× | Cars & Mobility |
| Lunch | 2.56× | Food & Beverages |
| Wedding dress | 2.62× | Fashion & Accessoires |
| Lidl | 1.51× | Shopping |
| Zara Home | 2.13× | Home & Garden |
| Toys | 1.57× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.24 |
| Indulgence | JOY | 1.22 |
| Creativity | OPEN | 1.17 |
| Quality Awareness | PREMIUM | 1.11 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
See Garden audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.