A data profile of the people who buy, follow and care about Garden in Spain — modelled from more than twelve digital signal sources. Garden has an estimated audience of 8,967,419 people in Spain.
Garden has an estimated audience of 8,967,419 people in Spain. 60.1% are female, 39.9% are male, average age 46.4. Top brand affinities: Gardening, Iberia (airline), Home improvement, WhatsApp, Volunteering.
Top brand affinities include Gardening, Iberia (airline), Home improvement, with strongest over-indexing on Gardening (2.94× the country average).
Demographically, the Garden audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Garden fan in Spain is more female, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Gardening.
The key figures that characterise the Garden profile in Spain.
60.1% are female, 39.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 46.4 |
| Estimated audience size | 8,967,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Garden audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 3.15× | ||
| 02 | Volunteering | Politics & Society | 3.03× | ||
| 03 | Gardening | Home & Garden | 2.94× | ||
| 04 | Flower bouquet | Home & Garden | 2.70× | ||
| 05 | Refrigerator | Home & Garden | 2.62× | ||
| 06 | Real property | Home & Garden | 2.40× | ||
| 07 | Apartment | Business & Career | 2.08× | ||
| 08 | Mango | Shopping | 1.96× | ||
| 09 | Home Appliances | Home & Garden | 1.85× | ||
| 10 | Modern architecture | Arts & Culture | 1.83× | ||
| 11 | Home improvement | Home & Garden | 1.80× | ||
| 12 | Flower | Home & Garden | 1.73× | ||
| 13 | Internet & Social Media | 1.71× | |||
| 14 | Iberia (airline) | Travel & Leisure | 1.68× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.67× | ||
| 16 | Aldi | Shopping | 1.62× | ||
| 17 | Distilled beverage | Food & Beverages | 1.60× | ||
| 18 | Organic food | Food & Beverages | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.53× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Sustainability | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Extroversion | THRILL | 0.90× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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