Garden Audience in Italy
Garden has an estimated audience of 21,251,363 people in Italy. 57.0% are female, 43.0% are male, average age 45.4. Top regions: Lombardy, Veneto, Lazio. Top brand affinities: Instant messaging, Horoscope, Progressive rock, Pillow, General practitioner.
The average Garden fan in Italy is 45.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Lazio. Top brand affinities include Instant messaging, Horoscope, Progressive rock, with strongest over-indexing on Instant messaging (2.56× the country average). Demographically, the Garden audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Garden fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 45.4 |
| Estimated audience size | 21,251,363 |
Audience persona
The typical Garden fan in Italy is more female, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,193,709 | 1.66× |
| Veneto | 3,194,621 | 1.9× |
| Lazio | 2,594,021 | 1× |
| Emilia-Romagna | 2,168,384 | 1.25× |
| Puglia | 1,981,796 | 1.35× |
| Campania | 1,902,325 | 0.8× |
| Piedmont | 1,640,125 | 1.04× |
| Sicilia | 1,521,537 | 0.83× |
| Tuscany | 1,405,112 | 1× |
| Calabria | 1,350,000 | 2.22× |
| Liguria | 568,628 | 0.95× |
| Sardinia | 405,990 | 0.68× |
| Friuli-Venezia Giulia | 374,281 | 0.93× |
| Marche | 319,640 | 0.6× |
| Trentino-Alto Adige/Südtirol | 290,720 | 0.72× |
| Abruzzo | 277,470 | 0.59× |
| Umbria | 245,556 | 0.71× |
| Basilicata | 227,883 | 1.17× |
| Molise | 25,819 | 0.26× |
| Aosta Valley | 17,980 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.56× | Internet & Social Media |
| Horoscope | 4.06× | Health |
| Progressive rock | 3.06× | Music & Radio |
| Pillow | 3.73× | Home & Garden |
| General practitioner | 2.96× | Health |
| Expert (company) | 2.82× | Shopping |
| Dentistry | 3.01× | Business & Career |
| Slovenia | 2.17× | Travel & Leisure |
| Google Maps | 1.84× | Internet & Social Media |
| Gardening | 1.72× | Home & Garden |
| Meat | 1.61× | Food & Beverages |
| Weddings | 1.53× | Kids & Family |
| Enoteca | 2.59× | Food & Beverages |
| corriere dello sport | 1.59× | Sports |
| Weather | 2.31× | Home & Garden |
| Rose | 2.84× | Home & Garden |
| Canada | 1.71× | Travel & Leisure |
| Germany | 2.28× | Travel & Leisure |
| Robert Redford | 2.32× | Movies & TV |
| Voucher | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.19 |
| Community Orientation | OPEN | 1.11 |
| DIY Mentality | THRILL | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
| Pet Ownership | JOY | 0.99 |
| Creativity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
See Garden audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Garden have in Italy?
Garden has an estimated audience of 21,251,363 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of Garden fans?
57.0% of Garden fans are female, 43.0% are male, with an average age of 45.4 years.
Which brands do Garden fans like most?
Garden fans show strongest brand affinity for Instant messaging (2.56×), Horoscope (4.06×), and Progressive rock (3.06×) over the country average.
Where do Garden fans live in Italy?
Garden fans in Italy are most concentrated in Lombardy (reach 6,193,709), Veneto (reach 3,194,621), and Lazio (reach 2,594,021). These three regions account for the largest share of the active audience.
What other brands do Garden fans also like?
Beyond Garden itself, the audience over-indexes on Horoscope (4.06×), Progressive rock (3.06×), Pillow (3.73×), and General practitioner (2.96×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.