A data profile of the people who buy, follow and care about Garden in India — modelled from more than twelve digital signal sources. Garden has an estimated audience of 7,200,425 people in India.
Garden has an estimated audience of 7,200,425 people in India. 32.4% are female, 67.6% are male, average age 35.4. Top brand affinities: Gardening, Flower, Vegetable, Habitat, Renovation.
Top brand affinities include Gardening, Flower, Vegetable, with strongest over-indexing on Gardening (3.02× the country average).
Demographically, the Garden audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Garden fan in India is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Gardening.
The key figures that characterise the Garden profile in India.
32.4% are female, 67.6% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 35.4 |
| Estimated audience size | 7,200,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Garden audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Habitat | Shopping | 4.73× | ||
| 02 | Gardening | Home & Garden | 3.02× | ||
| 03 | Forestry | Home & Garden | 2.38× | ||
| 04 | Squash (sport) | Sports | 2.02× | ||
| 05 | Fertilizer | Home & Garden | 2.01× | ||
| 06 | Renovation | Home & Garden | 1.98× | ||
| 07 | Knitting | Home & Garden | 1.88× | ||
| 08 | Real property | Home & Garden | 1.83× | ||
| 09 | Flower | Home & Garden | 1.79× | ||
| 10 | Cabinetry | Home & Garden | 1.79× | ||
| 11 | Microwave oven | Home & Garden | 1.79× | ||
| 12 | Himalayas | Travel & Leisure | 1.69× | ||
| 13 | IKEA | Home & Garden | 1.69× | ||
| 14 | Freelancer | Business & Career | 1.64× | ||
| 15 | Hindustan | Politics & Society | 1.63× | ||
| 16 | Drawing | Home & Garden | 1.58× | ||
| 17 | Lodging | Travel & Leisure | 1.57× | ||
| 18 | Vegetable | Food & Beverages | 1.56× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Leather | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Sustainability | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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