A data profile of the people who buy, follow and care about Garden in Denmark — modelled from more than twelve digital signal sources. Garden has an estimated audience of 2,507,177 people in Denmark.
Garden has an estimated audience of 2,507,177 people in Denmark. 57.9% are female, 42.1% are male, average age 48.1. Top brand affinities: Terraced house, IHF World Men's Handball Championship, Home Appliances, Gina Tricot, Cruises.
Top brand affinities include Terraced house, IHF World Men's Handball Championship, Home Appliances, with strongest over-indexing on Terraced house (1.6× the country average).
Demographically, the Garden audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Garden fan in Denmark is more female, around 48.1 years old, with strong Quality Awareness tendencies and a notable affinity for Terraced house.
The key figures that characterise the Garden profile in Denmark.
57.9% are female, 42.1% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 48.1 |
| Estimated audience size | 2,507,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Garden audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kérastase | Beauty & Wellness | 2.37× | ||
| 02 | Bohemian style | Fashion & Accessoires | 1.69× | ||
| 03 | IHF World Men's Handball Championship | Sports | 1.67× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 05 | Ravelry | Internet & Social Media | 1.65× | ||
| 06 | Milan | Travel & Leisure | 1.65× | ||
| 07 | Home insurance | Business & Career | 1.61× | ||
| 08 | Terraced house | Home & Garden | 1.60× | ||
| 09 | Efficient energy use | Technology & Electronics | 1.59× | ||
| 10 | Zizzi | Food & Beverages | 1.58× | ||
| 11 | Cruises | Travel & Leisure | 1.57× | ||
| 12 | Baby food | Kids & Family | 1.57× | ||
| 13 | Nail art | Beauty & Wellness | 1.57× | ||
| 14 | Leggings | Fashion & Accessoires | 1.54× | ||
| 15 | Home Appliances | Home & Garden | 1.52× | ||
| 16 | Weather | Home & Garden | 1.52× | ||
| 17 | Eyelash | Beauty & Wellness | 1.52× | ||
| 18 | Eyebrow | Beauty & Wellness | 1.52× | ||
| 19 | Cholesterol | Food & Beverages | 1.51× | ||
| 20 | Tableware | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.33× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Spirituality | BALANCE | 0.93× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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