A data profile of the people who buy, follow and care about Garden in Austria — modelled from more than twelve digital signal sources. Garden has an estimated audience of 2,353,273 people in Austria.
The average Garden fan in Austria is 43.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Obi (store), Hornbach, with strongest over-indexing on Kronen Zeitung (1.51× the country average).
Demographically, the Garden audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Garden fan in Austria is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Garden profile in Austria.
57.5% are female, 42.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.5 |
| Estimated audience size | 2,353,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Garden audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
Where the Garden audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~400K | 1.21× | |
| 02 | Burgenland | ~70K | 1.17× | |
| 03 | Upper Austria | ~300K | 1.05× | |
| 04 | Styria | ~300K | 1.04× | |
| 05 | Carinthia (state) | ~100K | 1.01× | |
| 06 | Vienna | ~400K | 0.96× | |
| 07 | Vorarlberg | ~70K | 0.90× | |
| 08 | Tyrol | ~100K | 0.89× | |
| 09 | Salzburg | ~100K | 0.80× |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 2.18× | ||
| 02 | Solar power | Home & Garden | 2.16× | ||
| 03 | Hardware store | Home & Garden | 2.02× | ||
| 04 | Real estate broker | Home & Garden | 1.87× | ||
| 05 | Hornbach | Shopping | 1.79× | ||
| 06 | Italian cuisine | Food & Beverages | 1.75× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.72× | ||
| 08 | Kitchenware | Home & Garden | 1.70× | ||
| 09 | Newsletter | Technology & Electronics | 1.70× | ||
| 10 | Home Appliances | Home & Garden | 1.68× | ||
| 11 | Terraced house | Home & Garden | 1.68× | ||
| 12 | Renovation | Home & Garden | 1.66× | ||
| 13 | Apartment | Business & Career | 1.65× | ||
| 14 | Politics | Politics & Society | 1.64× | ||
| 15 | Obi (store) | Shopping | 1.62× | ||
| 16 | Sustainable energy | Home & Garden | 1.60× | ||
| 17 | Toys | Games | 1.57× | ||
| 18 | Austrian Airlines | Travel & Leisure | 1.52× | ||
| 19 | Kronen Zeitung | News | 1.51× | ||
| 20 | Renewable energy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.57× | |
| Community Orientation | OPEN | 1.39× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Extroversion | THRILL | 0.95× |
Garden has an estimated audience of 2,353,273 people in Austria, concentrated in Vienna and Lower Austria.
57.5% of Garden fans are female, 42.5% are male, with an average age of 43.5 years.
Garden fans show strongest brand affinity for Kronen Zeitung (1.51×), Obi (store) (1.62×), and Hornbach (1.79×) over the country average.
Garden fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~400K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Garden itself, the audience over-indexes on Obi (store) (1.62×), Hornbach (1.79×), Austrian Airlines (1.52×), and Politics (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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