A data profile of the people who buy, follow and care about Kitchenware in Austria — modelled from more than twelve digital signal sources. Kitchenware has an estimated audience of 818,041 people in Austria.
The average Kitchenware fan in Austria is 42.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Spar (retailer), Billa (supermarket), IKEA, with strongest over-indexing on Spar (retailer) (2.32× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Kitchenware fan in Austria is more female, around 42.7 years old, with a notable affinity for Spar (retailer).
The key figures that characterise the Kitchenware profile in Austria.
62.9% are female, 37.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.7 |
| Estimated audience size | 818,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Kitchenware audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.6% |
| Japan | 6.5% |
| United Kingdom | 5.2% |
Where the Kitchenware audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.05× | |
| 02 | Lower Austria | ~100K | 1.04× | |
| 03 | Tyrol | ~60K | 1.03× | |
| 04 | Vorarlberg | ~30K | 1.03× | |
| 05 | Burgenland | ~20K | 1.03× | |
| 06 | Upper Austria | ~100K | 0.99× | |
| 07 | Styria | ~100K | 0.98× | |
| 08 | Carinthia (state) | ~40K | 0.98× | |
| 09 | Salzburg | ~50K | 0.94× |
The strongest cross-interests of the Kitchenware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KitchenAid | Home & Garden | 10.54× | ||
| 02 | Kitchen stove | Home & Garden | 4.89× | ||
| 03 | Home Appliances | Home & Garden | 4.67× | ||
| 04 | Bedroom | Home & Garden | 4.02× | ||
| 05 | Tchibo | Shopping | 3.57× | ||
| 06 | Österreichische Post | Business & Career | 3.53× | ||
| 07 | C&A | Shopping | 3.49× | ||
| 08 | Bed | Home & Garden | 3.11× | ||
| 09 | Kitchen | Home & Garden | 2.92× | ||
| 10 | Müller (company) | Food & Beverages | 2.84× | ||
| 11 | Refrigerator | Home & Garden | 2.82× | ||
| 12 | Shop Apotheke | Shopping | 2.81× | ||
| 13 | IKEA | Home & Garden | 2.55× | ||
| 14 | Obi (store) | Shopping | 2.47× | ||
| 15 | Deichmann | Shopping | 2.41× | ||
| 16 | Spar (retailer) | Shopping | 2.32× | ||
| 17 | Lidl | Shopping | 2.26× | ||
| 18 | Recipes | Food & Beverages | 2.19× | ||
| 19 | Billa (supermarket) | Shopping | 2.07× | ||
| 20 | Bipa | Shopping | 1.81× |
Kitchenware has an estimated audience of 818,041 people in Austria, concentrated in Vienna and Lower Austria.
62.9% of Kitchenware fans are female, 37.1% are male, with an average age of 42.7 years.
Kitchenware fans show strongest brand affinity for Spar (retailer) (2.32×), Billa (supermarket) (2.07×), and IKEA (2.55×) over the country average.
Kitchenware fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kitchenware itself, the audience over-indexes on Billa (supermarket) (2.07×), IKEA (2.55×), Home Appliances (4.67×), and Müller (company) (2.84×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Kitchenware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.