A data profile of the people who buy, follow and care about Kitchen in Austria — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 2,035,367 people in Austria.
The average Kitchen fan in Austria is 44.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Galatasaray S.K., Coffee, Weddings, with strongest over-indexing on Galatasaray S.K. (2.81× the country average).
Demographically, the Kitchen audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Kitchen fan in Austria is more female, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Galatasaray S.K..
The key figures that characterise the Kitchen profile in Austria.
59.8% are female, 40.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.6 |
| Estimated audience size | 2,035,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Kitchen audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
Where the Kitchen audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~300K | 1.11× | |
| 02 | Styria | ~300K | 1.08× | |
| 03 | Carinthia (state) | ~100K | 1.07× | |
| 04 | Lower Austria | ~300K | 1.06× | |
| 05 | Burgenland | ~50K | 1.02× | |
| 06 | Vienna | ~400K | 0.94× | |
| 07 | Tyrol | ~100K | 0.92× | |
| 08 | Salzburg | ~100K | 0.92× | |
| 09 | Vorarlberg | ~70K | 0.91× |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | D&R | Technology & Electronics | 4.55× | ||
| 02 | Henna | Home & Garden | 3.97× | ||
| 03 | Trabzonspor | Sports | 3.55× | ||
| 04 | Fenerbahçe S.K. | Sports | 3.50× | ||
| 05 | Galatasaray S.K. | Sports | 2.81× | ||
| 06 | Istanbul | Travel & Leisure | 2.52× | ||
| 07 | Marriage | Kids & Family | 2.32× | ||
| 08 | Turkey | Travel & Leisure | 2.31× | ||
| 09 | Weddings | Kids & Family | 2.18× | ||
| 10 | Living room | Home & Garden | 2.11× | ||
| 11 | Bedroom | Home & Garden | 2.05× | ||
| 12 | Bed | Home & Garden | 1.96× | ||
| 13 | Coffee | Food & Beverages | 1.86× | ||
| 14 | Bathroom | Home & Garden | 1.86× | ||
| 15 | Refrigerator | Home & Garden | 1.78× | ||
| 16 | Shopping malls | Shopping | 1.75× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 18 | Cake | Food & Beverages | 1.62× | ||
| 19 | Humour | Literature | 1.61× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Price Sensitivity | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.89× |
Kitchen has an estimated audience of 2,035,367 people in Austria, concentrated in Vienna and Lower Austria.
59.8% of Kitchen fans are female, 40.2% are male, with an average age of 44.6 years.
Kitchen fans show strongest brand affinity for Galatasaray S.K. (2.81×), Coffee (1.86×), and Weddings (2.18×) over the country average.
Kitchen fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kitchen itself, the audience over-indexes on Coffee (1.86×), Weddings (2.18×), Turkey (2.31×), and Marriage (2.32×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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