A data profile of the people who buy, follow and care about Cake in Austria — modelled from more than twelve digital signal sources. Cake has an estimated audience of 1,297,256 people in Austria.
The average Cake fan in Austria is 42.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Billa (supermarket), Pastry, Deichmann, with strongest over-indexing on Billa (supermarket) (1.66× the country average).
Demographically, the Cake audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cake fan in Austria is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Cake profile in Austria.
74.2% are female, 25.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 42.1 |
| Estimated audience size | 1,297,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Cake audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.23× | |
| 02 | Tyrol | ~100K | 1.12× | |
| 03 | Vorarlberg | ~50K | 1.11× | |
| 04 | Salzburg | ~90K | 1.00× | |
| 05 | Styria | ~200K | 0.98× | |
| 06 | Carinthia (state) | ~60K | 0.93× | |
| 07 | Burgenland | ~30K | 0.90× | |
| 08 | Vienna | ~200K | 0.88× | |
| 09 | Lower Austria | ~200K | 0.87× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastry | Food & Beverages | 3.34× | ||
| 02 | Candy | Food & Beverages | 2.54× | ||
| 03 | Confectionery | Food & Beverages | 2.47× | ||
| 04 | Take-out | Food & Beverages | 2.27× | ||
| 05 | Deichmann | Shopping | 2.14× | ||
| 06 | Local food | Food & Beverages | 2.00× | ||
| 07 | Tchibo | Shopping | 1.95× | ||
| 08 | TK Maxx | Shopping | 1.82× | ||
| 09 | Desserts | Food & Beverages | 1.73× | ||
| 10 | Italian cuisine | Food & Beverages | 1.73× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 12 | Cineplexx Cinemas | Movies & TV | 1.71× | ||
| 13 | Billa (supermarket) | Shopping | 1.66× | ||
| 14 | Hornbach | Shopping | 1.65× | ||
| 15 | Kitchen | Home & Garden | 1.62× | ||
| 16 | Flower | Home & Garden | 1.61× | ||
| 17 | Primark | Shopping | 1.59× | ||
| 18 | Recipes | Food & Beverages | 1.56× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.55× | ||
| 20 | Toys | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| DIY Mentality | THRILL | 1.45× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Urban Lifestyle | OPEN | 0.99× |
Cake has an estimated audience of 1,297,256 people in Austria, concentrated in Vienna and Upper Austria.
74.2% of Cake fans are female, 25.8% are male, with an average age of 42.1 years.
Cake fans show strongest brand affinity for Billa (supermarket) (1.66×), Pastry (3.34×), and Deichmann (2.14×) over the country average.
Cake fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Pastry (3.34×), Deichmann (2.14×), Do it yourself (DIY) (1.72×), and Hornbach (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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