A data profile of the people who buy, follow and care about Chocolate in Austria — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 1,349,029 people in Austria.
The average Chocolate fan in Austria is 41.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Italian cuisine, Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.7× the country average).
Demographically, the Chocolate audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Chocolate fan in Austria is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Chocolate profile in Austria.
66.2% are female, 33.8% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 41.8 |
| Estimated audience size | 1,349,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Chocolate audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Where the Chocolate audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.71× | |
| 02 | Salzburg | ~100K | 1.35× | |
| 03 | Tyrol | ~90K | 0.99× | |
| 04 | Vorarlberg | ~40K | 0.92× | |
| 05 | Burgenland | ~30K | 0.92× | |
| 06 | Lower Austria | ~200K | 0.87× | |
| 07 | Carinthia (state) | ~60K | 0.86× | |
| 08 | Upper Austria | ~100K | 0.85× | |
| 09 | Styria | ~100K | 0.85× |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 3.08× | ||
| 02 | Confectionery | Food & Beverages | 3.02× | ||
| 03 | Candy | Food & Beverages | 2.48× | ||
| 04 | Pastry | Food & Beverages | 2.36× | ||
| 05 | Desserts | Food & Beverages | 2.27× | ||
| 06 | Cineplexx Cinemas | Movies & TV | 2.04× | ||
| 07 | Toys | Games | 1.90× | ||
| 08 | Austrian Airlines | Travel & Leisure | 1.84× | ||
| 09 | Felix Baumgartner | Sports | 1.80× | ||
| 10 | Hornbach | Shopping | 1.79× | ||
| 11 | Hair products | Beauty & Wellness | 1.74× | ||
| 12 | Billa (supermarket) | Shopping | 1.70× | ||
| 13 | Deichmann | Shopping | 1.65× | ||
| 14 | Internet & Social Media | 1.64× | |||
| 15 | Happiness | Health | 1.64× | ||
| 16 | Hobby | Home & Garden | 1.62× | ||
| 17 | Politics | Politics & Society | 1.57× | ||
| 18 | Hungary | Travel & Leisure | 1.54× | ||
| 19 | Vacations | Travel & Leisure | 1.53× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Indulgence | JOY | 1.52× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Individualism | JOY | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× |
Chocolate has an estimated audience of 1,349,029 people in Austria, concentrated in Vienna and Lower Austria.
66.2% of Chocolate fans are female, 33.8% are male, with an average age of 41.8 years.
Chocolate fans show strongest brand affinity for Billa (supermarket) (1.7×), Italian cuisine (3.08×), and Austrian Airlines (1.84×) over the country average.
Chocolate fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Chocolate itself, the audience over-indexes on Italian cuisine (3.08×), Austrian Airlines (1.84×), WhatsApp (1.64×), and Hornbach (1.79×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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