A data profile of the people who buy, follow and care about Vacations in Austria — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 1,876,822 people in Austria.
The average Vacations fan in Austria is 43.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Facebook, Hotels, Nature, with strongest over-indexing on Facebook (1.55× the country average).
Demographically, the Vacations audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Vacations fan in Austria is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Facebook.
The key figures that characterise the Vacations profile in Austria.
56.5% are female, 43.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.3 |
| Estimated audience size | 1,876,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Vacations audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Vacations audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.12× | |
| 02 | Styria | ~200K | 1.08× | |
| 03 | Lower Austria | ~300K | 1.03× | |
| 04 | Upper Austria | ~300K | 1.03× | |
| 05 | Salzburg | ~100K | 1.03× | |
| 06 | Carinthia (state) | ~90K | 0.98× | |
| 07 | Tyrol | ~100K | 0.96× | |
| 08 | Vorarlberg | ~60K | 0.96× | |
| 09 | Burgenland | ~50K | 0.95× |
The strongest cross-interests of the Vacations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 1.94× | ||
| 02 | Nature | Home & Garden | 1.82× | ||
| 03 | Hotels | Travel & Leisure | 1.80× | ||
| 04 | Spas | Beauty & Wellness | 1.78× | ||
| 05 | Family | Kids & Family | 1.67× | ||
| 06 | Quality of life | Health | 1.62× | ||
| 07 | Discount stores | Shopping | 1.60× | ||
| 08 | House | Home & Garden | 1.59× | ||
| 09 | Cosmetics | Beauty & Wellness | 1.57× | ||
| 10 | Cooking | Food & Beverages | 1.56× | ||
| 11 | Internet & Social Media | 1.55× | |||
| 12 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 13 | Home improvement | Home & Garden | 1.54× | ||
| 14 | Physical fitness | Sports | 1.52× | ||
| 15 | Current events | Arts & Culture | 1.52× | ||
| 16 | Luxury goods | Fashion & Accessoires | 1.52× | ||
| 17 | Architecture | Business & Career | 1.52× | ||
| 18 | Crafts | Home & Garden | 1.51× | ||
| 19 | Shoes | Fashion & Accessoires | 1.50× | ||
| 20 | Furniture | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.48× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.74× | |
| Luxury Orientation | PREMIUM | 0.79× |
Vacations has an estimated audience of 1,876,822 people in Austria, concentrated in Vienna and Lower Austria.
56.5% of Vacations fans are female, 43.5% are male, with an average age of 43.3 years.
Vacations fans show strongest brand affinity for Facebook (1.55×), Hotels (1.8×), and Nature (1.82×) over the country average.
Vacations fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vacations itself, the audience over-indexes on Hotels (1.8×), Nature (1.82×), Family (1.67×), and Physical fitness (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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