A data profile of the people who buy, follow and care about Shoes in Austria — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 2,649,160 people in Austria.
The average Shoes fan in Austria is 41.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include IKEA, Footwear, Müller (company), with strongest over-indexing on IKEA (1.61× the country average).
Demographically, the Shoes audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Shoes fan in Austria is more female, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Shoes profile in Austria.
63.7% are female, 36.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.1 |
| Estimated audience size | 2,649,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Shoes audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
Where the Shoes audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~900K | 1.76× | |
| 02 | Salzburg | ~300K | 1.42× | |
| 03 | Tyrol | ~200K | 1.06× | |
| 04 | Vorarlberg | ~90K | 0.92× | |
| 05 | Burgenland | ~60K | 0.91× | |
| 06 | Carinthia (state) | ~100K | 0.88× | |
| 07 | Upper Austria | ~300K | 0.85× | |
| 08 | Styria | ~300K | 0.85× | |
| 09 | Lower Austria | ~300K | 0.80× |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Footwear | Fashion & Accessoires | 2.46× | ||
| 02 | Trousers | Fashion & Accessoires | 2.04× | ||
| 03 | Deichmann | Shopping | 1.92× | ||
| 04 | Hair products | Beauty & Wellness | 1.87× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.76× | ||
| 06 | Men's clothing | Fashion & Accessoires | 1.69× | ||
| 07 | Müller (company) | Food & Beverages | 1.68× | ||
| 08 | Child | Kids & Family | 1.63× | ||
| 09 | IKEA | Home & Garden | 1.61× | ||
| 10 | Jewelry | Fashion & Accessoires | 1.58× | ||
| 11 | Spas | Beauty & Wellness | 1.57× | ||
| 12 | Internet & Social Media | 1.56× | |||
| 13 | Internet & Social Media | 1.54× | |||
| 14 | Leisure | Travel & Leisure | 1.54× | ||
| 15 | Apartment | Business & Career | 1.54× | ||
| 16 | EBay | Shopping | 1.53× | ||
| 17 | Obi (store) | Shopping | 1.51× | ||
| 18 | Mobile app | Technology & Electronics | 1.51× | ||
| 19 | Advertising | Business & Career | 1.51× | ||
| 20 | Recreation | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.23× | |
| Sustainability | BALANCE | 1.22× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.72× |
Shoes has an estimated audience of 2,649,160 people in Austria, concentrated in Vienna and Lower Austria.
63.7% of Shoes fans are female, 36.3% are male, with an average age of 41.1 years.
Shoes fans show strongest brand affinity for IKEA (1.61×), Footwear (2.46×), and Müller (company) (1.68×) over the country average.
Shoes fans in Austria are most concentrated in Vienna (reach ~900K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shoes itself, the audience over-indexes on Footwear (2.46×), Müller (company) (1.68×), Obi (store) (1.51×), and Pinterest (1.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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