Shoes Audience in Italy
Shoes has an estimated audience of 27,159,337 people in Italy. 58.6% are female, 41.4% are male, average age 42.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Menswear, Stussy, Frequent-flyer program, Rosie Huntington-Whiteley, Money (magazine).
The average Shoes fan in Italy is 42.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Menswear, Stussy, Frequent-flyer program, with strongest over-indexing on Menswear (1.62× the country average). Demographically, the Shoes audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.4 |
| Estimated audience size | 27,159,337 |
Audience persona
The typical Shoes fan in Italy is more female, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Menswear.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,024,609 | 1.26× |
| Lazio | 4,893,093 | 1.47× |
| Campania | 3,466,534 | 1.14× |
| Tuscany | 2,925,000 | 1.93× |
| Veneto | 2,763,751 | 1.29× |
| Sicilia | 2,380,052 | 1.01× |
| Emilia-Romagna | 2,340,512 | 1.06× |
| Puglia | 1,775,328 | 0.95× |
| Piedmont | 1,708,518 | 0.85× |
| Trentino-Alto Adige/Südtirol | 834,638 | 2.06× |
| Liguria | 731,481 | 0.96× |
| Sardinia | 576,603 | 0.76× |
| Marche | 547,920 | 0.81× |
| Friuli-Venezia Giulia | 531,568 | 1.04× |
| Calabria | 463,745 | 0.56× |
| Abruzzo | 350,850 | 0.59× |
| Umbria | 348,300 | 0.79× |
| Basilicata | 165,727 | 0.67× |
| Molise | 44,003 | 0.34× |
| Aosta Valley | 32,822 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Menswear | 1.62× | Fashion & Accessoires |
| Stussy | 1.54× | Fashion & Accessoires |
| Frequent-flyer program | 1.52× | Travel & Leisure |
| Rosie Huntington-Whiteley | 1.71× | Fashion & Accessoires |
| Money (magazine) | 1.59× | Business & Career |
| Concierge | 1.56× | Home & Garden |
| Mr Marvis | 1.62× | Fashion & Accessoires |
| sneakernews.com | 1.61× | Fashion & Accessoires |
| Jetfly | 1.5× | Cars & Mobility |
| A Bathing Ape | 1.58× | Fashion & Accessoires |
| Delta Private Jets | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| Extroversion | THRILL | 1.3 |
| Social Media Usage | JOY | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Shoes have in Italy?
Shoes has an estimated audience of 27,159,337 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Shoes fans?
58.6% of Shoes fans are female, 41.4% are male, with an average age of 42.4 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for Menswear (1.62×), Stussy (1.54×), and Frequent-flyer program (1.52×) over the country average.
Where do Shoes fans live in Italy?
Shoes fans in Italy are most concentrated in Lombardy (reach 6,024,609), Lazio (reach 4,893,093), and Campania (reach 3,466,534). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on Stussy (1.54×), Frequent-flyer program (1.52×), Rosie Huntington-Whiteley (1.71×), and Money (magazine) (1.59×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.