Shoes Audience in Canada
Shoes has an estimated audience of 11,966,437 people in Canada. 59.2% are female, 40.8% are male, average age 41.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: COS, Hair salon, Streetwear Shop, Bonanza, Football tennis.
The average Shoes fan in Canada is 41.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include COS, Hair salon, Streetwear Shop, with strongest over-indexing on COS (1.51× the country average). Demographically, the Shoes audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 41.2 |
| Estimated audience size | 11,966,437 |
Audience persona
The typical Shoes fan in Canada is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for COS.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,202,133 | 1.44× |
| British Columbia | 2,458,242 | 1.37× |
| Quebec | 1,973,375 | 0.69× |
| Alberta | 1,751,888 | 1.19× |
| Manitoba | 499,482 | 1.12× |
| Saskatchewan | 399,282 | 1.05× |
| Nova Scotia | 320,841 | 0.9× |
| New Brunswick | 254,144 | 0.92× |
| Newfoundland and Labrador | 121,498 | 0.67× |
| Prince Edward Island | 46,578 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| COS | 1.51× | Shopping |
| Hair salon | 1.6× | Home & Garden |
| Streetwear Shop | 1.75× | Fashion & Accessoires |
| Bonanza | 1.6× | Movies & TV |
| Football tennis | 1.68× | Sports |
| LC Waikiki | 1.55× | Fashion & Accessoires |
| OBEY Clothing | 1.83× | Fashion & Accessoires |
| Nioxin | 1.6× | Beauty & Wellness |
| Srinakharinwirot University | 1.55× | Business & Career |
| Ipekyol | 2.17× | Shopping |
| Schoolboy Q | 1.53× | Music & Radio |
| TRT 1 | 1.68× | Movies & TV |
| Our Legacy | 1.56× | Fashion & Accessoires |
| So Kamal | 1.67× | Shopping |
| Ramkhamhaeng University | 1.59× | Business & Career |
| Beko | 1.84× | Technology & Electronics |
| Burapha University | 1.55× | Business & Career |
| King Mongkut's University of Technology Thonburi | 1.51× | Business & Career |
| King Mongkut's Institute of Technology Ladkrabang | 1.62× | Business & Career |
| Sripatum University | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.03 |
| Individualism | JOY | 0.96 |
| Family Orientation | CONSERVATISM | 0.85 |
| Price Sensitivity | PREMIUM | 0.85 |
| Convenience Orientation | PREMIUM | 0.85 |
| Need for Security | CONSERVATISM | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Shoes have in Canada?
Shoes has an estimated audience of 11,966,437 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Shoes fans?
59.2% of Shoes fans are female, 40.8% are male, with an average age of 41.2 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for COS (1.51×), Hair salon (1.6×), and Streetwear Shop (1.75×) over the country average.
Where do Shoes fans live in Canada?
Shoes fans in Canada are most concentrated in Ontario (reach 7,202,133), British Columbia (reach 2,458,242), and Quebec (reach 1,973,375). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on Hair salon (1.6×), Streetwear Shop (1.75×), Bonanza (1.6×), and Football tennis (1.68×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.