Shoes Audience in Brazil
Shoes has an estimated audience of 22,757,687 people in Brazil. 67.0% are female, 33.0% are male, average age 40.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Hering, Carmen Steffens, Shop2gether, Dress to., Cia Maritima Beachwear.
The average Shoes fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Hering, Carmen Steffens, Shop2gether, with strongest over-indexing on Hering (1.59× the country average). Demographically, the Shoes audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 40.5 |
| Estimated audience size | 22,757,687 |
Audience persona
The typical Shoes fan in Brazil is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Hering.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,174,072 | 1.04× |
| Minas Gerais | 3,275,918 | 1.39× |
| Rio de Janeiro | 2,123,527 | 1× |
| Rio Grande do Sul | 1,492,400 | 1.11× |
| Bahia | 1,418,446 | 0.94× |
| Paraná | 1,407,548 | 1.01× |
| Pernambuco | 1,153,534 | 1.11× |
| Santa Catarina | 1,124,227 | 1.08× |
| Goiás | 939,255 | 1.08× |
| Ceará | 903,585 | 0.91× |
| Pará | 635,910 | 0.86× |
| Maranhão | 518,812 | 0.91× |
| Espírito Santo | 516,069 | 1.09× |
| Alagoas | 468,880 | 1.41× |
| Paraíba | 460,369 | 1× |
| Federal District | 430,947 | 1.14× |
| Rio Grande do Norte | 389,195 | 1.03× |
| Mato Grosso do Sul | 373,682 | 1.13× |
| Mato Grosso | 354,574 | 0.83× |
| Piauí | 310,677 | 0.98× |
| Amazonas | 275,234 | 0.7× |
| Sergipe | 251,300 | 1.06× |
| Tocantins | 142,087 | 0.94× |
| Rondônia | 135,841 | 0.72× |
| Acre | 72,513 | 0.92× |
| Amapá | 61,324 | 0.76× |
| Roraima | 55,527 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hering | 1.59× | Pets & Animals |
| Carmen Steffens | 1.74× | Fashion & Accessoires |
| Shop2gether | 1.6× | |
| Dress to. | 1.73× | Fashion & Accessoires |
| Cia Maritima Beachwear | 1.7× | |
| Vizzano | 1.54× | Fashion & Accessoires |
| Morena Rosa | 1.69× | Shopping |
| Tricae | 1.51× | Fashion & Accessoires |
| Shawl | 1.57× | Fashion & Accessoires |
| Kitchen Design | 1.52× | Home & Garden |
| Adidas Originals | 1.54× | Fashion & Accessoires |
| Modà | 1.52× | Music & Radio |
| Kyly | 1.5× | |
| Fashionista | 1.67× | Movies & TV |
| Hobby Lobby | 1.8× | Home & Garden |
| TRT 1 | 1.7× | Movies & TV |
| Harbour Town Golf Links | 4.63× | Sports |
| Tunic | 1.7× | Fashion & Accessoires |
| JanSport | 1.63× | Fashion & Accessoires |
| Daegu | 1.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.34 |
| Need for Security | CONSERVATISM | 1.89 |
| Price Sensitivity | PREMIUM | 1.64 |
| Risk Appetite | THRILL | 1.57 |
| Creativity | OPEN | 1.53 |
| Family Orientation | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
Frequently asked questions
How many fans does Shoes have in Brazil?
Shoes has an estimated audience of 22,757,687 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Shoes fans?
67.0% of Shoes fans are female, 33.0% are male, with an average age of 40.5 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for Hering (1.59×), Carmen Steffens (1.74×), and Shop2gether (1.6×) over the country average.
Where do Shoes fans live in Brazil?
Shoes fans in Brazil are most concentrated in São Paulo (reach 6,174,072), Minas Gerais (reach 3,275,918), and Rio de Janeiro (reach 2,123,527). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on Carmen Steffens (1.74×), Shop2gether (1.6×), Dress to. (1.73×), and Cia Maritima Beachwear (1.7×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.