Rascasse Audience Intelligence

Shoes Audience in Brazil

A data profile of the people who buy, follow and care about Shoes in Brazil — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 22,757,687 people in Brazil.

#42among Lifestyle cluster in Brazil#71among Topic in Brazil#2in Fashion & Accessoires

The average Shoes fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Hering, Carmen Steffens, Carter's, with strongest over-indexing on Hering (1.59× the country average).

Demographically, the Shoes audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Shoes fan in Brazil is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Hering.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoes profile in Brazil.

Audience size
22.8M
in Brazil
Gender
67.0%♀
33.0% male
Age
40.5
average years
Country rank
#116
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shoes fans

67.0% are female, 33.0% are male, average age 40.5.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Shoes audience in Brazil
MetricValue
Female67.0%
Male33.0%
Average age40.5
Estimated audience size22,757,687
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Shoes audience in Brazil
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Shoes audience comes from Brazil.

Worldwide audience distribution share by country for Shoes
CountryShare
United States18.0%
Japan5.7%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoes audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Shoes fans by region: top regions in Brazil
#RegionReachAffinity×
01Minas Gerais~3M1.38×
02Alagoas~400K1.32×
03Federal District~400K1.12×
04Rio Grande do Sul~1.5M1.10×
05Pernambuco~1M1.10×
06Mato Grosso do Sul~400K1.10×
07Espírito Santo~500K1.08×
08Santa Catarina~1M1.07×
09Goiás~900K1.07×
10São Paulo~6M1.04×
11Sergipe~200K1.04×
12Rio Grande do Norte~400K1.02×
13Paraná~1.5M1.01×
14Rio de Janeiro~2M1.00×
15Paraíba~500K1.00×
16Piauí~300K0.99×
17Tocantins~100K0.97×
18Acre~80K0.97×
19Roraima~60K0.96×
20Bahia~1.5M0.95×
21Maranhão~500K0.93×
22Ceará~900K0.92×
23Amapá~70K0.92×
24Pará~700K0.88×
25Mato Grosso~400K0.87×
26Rondônia~200K0.85×
27Amazonas~300K0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoes audience
#·InterestCategoryAffinity×
01Harbour Town Golf LinksSports4.63×
02Hobby LobbyHome & Garden1.80×
03DaeguTravel & Leisure1.79×
04Carmen SteffensFashion & Accessoires1.74×
05Carter'sFashion & Accessoires1.74×
06Dress to.Fashion & Accessoires1.73×
07Cia Maritima BeachwearTopic1.70×
08TRT 1Movies & TV1.70×
09TunicFashion & Accessoires1.70×
10Morena RosaShopping1.69×
11FashionistaMovies & TV1.67×
12JanSportFashion & Accessoires1.63×
13Shop2getherBrand1.60×
14HeringPets & Animals1.59×
15ShawlFashion & Accessoires1.57×
16VizzanoFashion & Accessoires1.54×
17Adidas OriginalsFashion & Accessoires1.54×
18Kitchen DesignHome & Garden1.52×
19TricaeFashion & Accessoires1.51×
20KylyPerson1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoes audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.07×
Price SensitivityPREMIUM1.03×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoes audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
SpiritualityBALANCE0.75×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shoes have in Brazil?

Shoes has an estimated audience of 22,757,687 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Shoes fans?

67.0% of Shoes fans are female, 33.0% are male, with an average age of 40.5 years.

03

Which brands do Shoes fans like most?

Shoes fans show strongest brand affinity for Hering (1.59×), Carmen Steffens (1.74×), and Carter's (1.74×) over the country average.

04

Where do Shoes fans live in Brazil?

Shoes fans in Brazil are most concentrated in São Paulo (reach ~6M), Minas Gerais (reach ~3M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Shoes fans also like?

Beyond Shoes itself, the audience over-indexes on Carmen Steffens (1.74×), Carter's (1.74×), Dress to. (1.73×), and Shop2gether (1.6×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Shoes audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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