Shoes Audience in United States

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Shoes has an estimated audience of 107,153,224 people in United States. 60.0% are female, 40.0% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Macy's, New Balance, Sneaker collecting, Anthropologie, Urban Outfitters.

The average Shoes fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, New Balance, Sneaker collecting, with strongest over-indexing on Macy's (1.52× the country average). Demographically, the Shoes audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Shoes fans

Demographic split for Shoes audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.2
Estimated audience size107,153,224

Audience persona

The typical Shoes fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Shoes in United States
RegionReachAffinity
California14,113,4561.2×
Texas12,738,4081.38×
Florida7,424,5461.02×
New York5,792,9630.97×
Georgia5,130,4671.55×
Illinois4,322,9391.21×
North Carolina4,071,0431.26×
Pennsylvania3,661,2121.01×
Ohio3,638,6511.1×
Michigan3,010,0461.07×
Virginia2,795,5841.07×
Arizona2,471,6741.13×
Tennessee2,390,7031.11×
New Jersey2,361,4590.87×
Indiana2,345,8181.2×
Louisiana2,324,6541.68×
Alabama2,238,0181.5×
Maryland2,222,0261.21×
South Carolina2,159,1241.34×
Missouri2,061,6881.19×
Washington1,876,7430.87×
Massachusetts1,711,5650.81×
Kentucky1,507,9941.12×
Wisconsin1,482,2690.92×
Mississippi1,462,0371.66×
Colorado1,379,8390.82×
Oklahoma1,333,1601.12×
Minnesota1,328,4630.87×
Arkansas1,092,9071.24×
Oregon1,034,0200.84×
Nevada981,2770.95×
Utah903,2060.94×
Connecticut883,8810.82×
Kansas882,8341.05×
Iowa817,1380.93×
Nebraska514,1160.96×
New Mexico462,5570.86×
West Virginia436,0350.87×
Idaho402,6560.75×
Washington, District of Columbia355,7831.1×
Hawaii337,6450.73×
Delaware267,2940.9×
New Hampshire250,8660.59×
Maine241,2300.63×
Rhode Island228,3980.67×
Montana189,1860.64×
South Dakota181,1320.73×
North Dakota169,0900.77×
Alaska131,0810.57×
Vermont106,7050.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoes audience
BrandAffinityCategory
Macy's1.52×Shopping
New Balance1.61×Fashion & Accessoires
Sneaker collecting1.62×Fashion & Accessoires
Anthropologie1.57×Shopping
Urban Outfitters1.59×Shopping
LongHorn Steakhouse1.59×Food & Beverages
Banana Republic1.53×Fashion & Accessoires
Neiman Marcus1.51×Fashion & Accessoires
Sportswear (fashion)1.98×Fashion & Accessoires
Free People1.54×Fashion & Accessoires
Zara1.6×Shopping
Supreme1.65×Fashion & Accessoires
Puma2.13×Fashion & Accessoires
Middle-distance running2.27×Sports
Balenciaga1.54×Fashion & Accessoires
ASICS1.58×Fashion & Accessoires
Carhartt1.52×Fashion & Accessoires
Party dress1.59×Fashion & Accessoires
Stussy2.08×Fashion & Accessoires
Hermès1.55×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoes audience
TraitClusterScore
Design AffinityPREMIUM1.32
SustainabilityBALANCE1.3
ExtroversionTHRILL1.22
IndulgenceJOY1.2
Early Adopter MentalityPOWER1.19
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Shoes
CountryShare
United States18.0%
Japan5.7%
Italy4.6%

See Shoes audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Shoes have in United States?

Shoes has an estimated audience of 107,153,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Shoes fans?

60.0% of Shoes fans are female, 40.0% are male, with an average age of 40.2 years.

Which brands do Shoes fans like most?

Shoes fans show strongest brand affinity for Macy's (1.52×), New Balance (1.61×), and Sneaker collecting (1.62×) over the country average.

Where do Shoes fans live in United States?

Shoes fans in United States are most concentrated in California (reach 14,113,456), Texas (reach 12,738,408), and Florida (reach 7,424,546). These three regions account for the largest share of the active audience.

What other brands do Shoes fans also like?

Beyond Shoes itself, the audience over-indexes on New Balance (1.61×), Sneaker collecting (1.62×), Anthropologie (1.57×), and Urban Outfitters (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.