Rascasse Audience Intelligence

Shoes Audience in United States

A data profile of the people who buy, follow and care about Shoes in United States — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 107,153,224 people in United States.

#37among Lifestyle cluster in United States#48among Topic in United States#2in Fashion & Accessoires

The average Shoes fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, New Balance, Sneaker collecting, with strongest over-indexing on Macy's (1.52× the country average).

Demographically, the Shoes audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoes fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoes profile in United States.

Audience size
107.2M
in United States
Gender
60.0%♀
40.0% male
Age
40.2
average years
Country rank
#62
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shoes fans

60.0% are female, 40.0% are male, average age 40.2.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Shoes audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.2
Estimated audience size107,153,224
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Shoes audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Shoes audience comes from United States.

Worldwide audience distribution share by country for Shoes
CountryShare
United States18.0%
Japan5.7%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoes audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoes fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M1.78×
02Louisiana~2.5M1.73×
03Georgia~5M1.54×
04Alabama~2.5M1.53×
05South Carolina~2M1.34×
06Texas~12M1.33×
07Arkansas~1M1.31×
08North Carolina~4M1.23×
09Maryland~2M1.21×
10Missouri~2M1.18×
11Illinois~4M1.16×
12Indiana~2.5M1.15×
13Tennessee~2.5M1.12×
14Oklahoma~1.5M1.12×
15Kentucky~1.5M1.11×
16California~13M1.10×
17Ohio~3.5M1.09×
18Washington, District of Columbia~400K1.09×
19Arizona~2.5M1.07×
20Virginia~3M1.06×
21Kansas~900K1.06×
22Michigan~3M1.04×
23Nebraska~600K1.03×
24Florida~7.5M1.01×
25Pennsylvania~3.5M1.01×
26Delaware~300K0.97×
27Utah~900K0.94×
28Iowa~800K0.93×
29Wisconsin~1.5M0.92×
30Nevada~1M0.92×
31West Virginia~500K0.92×
32New Mexico~500K0.90×
33New York~5M0.86×
34North Dakota~200K0.84×
35Minnesota~1.5M0.83×
36South Dakota~200K0.83×
37New Jersey~2M0.81×
38Washington~1.5M0.81×
39Connecticut~900K0.80×
40Oregon~1M0.79×
41Idaho~400K0.78×
42Massachusetts~1.5M0.76×
43Colorado~1.5M0.76×
44Montana~200K0.75×
45Hawaii~300K0.73×
46Rhode Island~200K0.71×
47Alaska~200K0.66×
48Maine~200K0.65×
49New Hampshire~300K0.60×
50Vermont~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Shoes, United States
0.60×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoes audience
#·InterestCategoryAffinity×
01Middle-distance runningSports2.27×
02PumaFashion & Accessoires2.13×
03StussyFashion & Accessoires2.08×
04Sportswear (fashion)Fashion & Accessoires1.98×
05Air JordanFashion & Accessoires1.66×
06Sneaker collectingFashion & Accessoires1.62×
07New BalanceFashion & Accessoires1.61×
08ZaraShopping1.60×
09LongHorn SteakhouseFood & Beverages1.59×
10Urban OutfittersShopping1.59×
11Party dressFashion & Accessoires1.59×
12ASICSFashion & Accessoires1.58×
13AnthropologieShopping1.57×
14HermèsFashion & Accessoires1.55×
15Free PeopleFashion & Accessoires1.54×
16BalenciagaFashion & Accessoires1.54×
17Banana RepublicFashion & Accessoires1.53×
18Macy'sShopping1.52×
19CarharttFashion & Accessoires1.52×
20Neiman MarcusFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoes audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.19×
Sports ActivityPOWER1.11×
Early Adopter MentalityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
TraditionCONSERVATISM0.70×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shoes have in United States?

Shoes has an estimated audience of 107,153,224 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shoes fans?

60.0% of Shoes fans are female, 40.0% are male, with an average age of 40.2 years.

03

Which brands do Shoes fans like most?

Shoes fans show strongest brand affinity for Macy's (1.52×), New Balance (1.61×), and Sneaker collecting (1.62×) over the country average.

04

Where do Shoes fans live in United States?

Shoes fans in United States are most concentrated in California (reach ~13M), Texas (reach ~12M), and Florida (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do Shoes fans also like?

Beyond Shoes itself, the audience over-indexes on New Balance (1.61×), Sneaker collecting (1.62×), Anthropologie (1.57×), and LongHorn Steakhouse (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Shoes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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