Rascasse Audience Intelligence

LongHorn Steakhouse Target Market in United States

Name: LongHorn Steakhouse — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about LongHorn Steakhouse in United States — modelled from more than twelve digital signal sources. LongHorn Steakhouse has an estimated audience of 22,984,566 people in United States.

#16among Restaurants in United States #142among Brand in United States #119in Food & Beverages

The average LongHorn Steakhouse fan in United States is 42.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Texas Roadhouse, Outback Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (5.67× the country average).

Demographically, the LongHorn Steakhouse audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LongHorn Steakhouse fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LongHorn Steakhouse profile in United States.

Audience size

23M

in United States

Gender

56.0%♀

44.0% male

Age

42.9

average years

Country rank

#1377

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of LongHorn Steakhouse

56.0% are female, 44.0% are male, average age 42.9.

Fig. 02

Gender split

56.0%

Female

44.0%

Male

Demographic split for LongHorn Steakhouse audience in United States
Metric	Value
Female	56.0%
Male	44.0%
Average age	42.9
Estimated audience size	22,984,566

Fig. 03

Age distribution

Age distribution of the LongHorn Steakhouse audience in United States
Age bracket	Share	%
16-19		11%
20-29		18%
30-39		19%
40-49		23%
50+		28%

Fig. 04

Worldwide distribution

96.0%

of the worldwide LongHorn Steakhouse audience comes from United States.

Worldwide audience distribution share by country for LongHorn Steakhouse
Country	Share
United States	96.0%
Puerto Rico	1.1%
Brazil	0.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LongHorn Steakhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

LongHorn Steakhouse customers by region in United States
#	Region	Reach	×
01	Georgia	~1.5M	2.37×
02	South Carolina	~600K	1.96×
03	Florida	~2.5M	1.81×
04	Ohio	~1M	1.81×
05	Tennessee	~700K	1.70×
06	Missouri	~600K	1.70×
07	Kansas	~300K	1.66×
08	Mississippi	~300K	1.64×
09	Maryland	~600K	1.59×
10	Arkansas	~300K	1.59×
11	Kentucky	~400K	1.57×
12	Connecticut	~300K	1.57×
13	North Carolina	~1M	1.54×
14	Indiana	~600K	1.54×
15	Delaware	~90K	1.54×
16	Pennsylvania	~1M	1.53×
17	Alabama	~400K	1.48×
18	Maine	~100K	1.42×
19	West Virginia	~100K	1.34×
20	Texas	~2.5M	1.33×
21	Virginia	~700K	1.30×
22	Illinois	~900K	1.28×
23	New Jersey	~700K	1.28×
24	New Hampshire	~100K	1.21×
25	Utah	~200K	1.19×
26	North Dakota	~50K	1.19×
27	Michigan	~600K	1.02×
28	New Mexico	~100K	0.97×
29	Louisiana	~300K	0.91×
30	Massachusetts	~400K	0.89×
31	Arizona	~400K	0.87×
32	Rhode Island	~60K	0.83×
33	Nebraska	~90K	0.80×
34	Oklahoma	~200K	0.79×
35	Colorado	~200K	0.70×
36	Idaho	~70K	0.66×
37	Wisconsin	~200K	0.64×
38	Vermont	~20K	0.62×
39	Washington, District of Columbia	~40K	0.61×
40	South Dakota	~30K	0.61×
41	New York	~700K	0.59×
42	Iowa	~100K	0.59×
43	Nevada	~90K	0.42×
44	Alaska	~20K	0.35×
45	California	~500K	0.21×
46	Montana	~10K	0.16×
47	Minnesota	~40K	0.14×
48	Hawaii	~10K	0.14×
49	Washington	~40K	0.09×
50	Oregon	~20K	0.09×

Affinity by region — LongHorn Steakhouse, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LongHorn Steakhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LongHorn Steakhouse audience
#	Interest	Category	×
01	Black Angus Steakhouse	Food & Beverages	16.14×
02	Fleming's Prime Steakhouse & Wine Bar	Food & Beverages	9.92×
03	Noodles & Company	Food & Beverages	9.90×
04	Outback Steakhouse	Food & Beverages	9.88×
05	Ruth's Chris Steak House	Food & Beverages	9.76×
06	Red Robin	Food & Beverages	7.33×
07	Steak 'n Shake	Food & Beverages	7.04×
08	Red Lobster	Food & Beverages	6.54×
09	Texas Roadhouse	Food & Beverages	5.67×
10	The Cheesecake Factory	Food & Beverages	5.58×
11	Olive Garden	Food & Beverages	5.55×
12	Applebee's	Food & Beverages	5.28×
13	Denny's	Food & Beverages	5.10×
14	Golden Corral	Food & Beverages	4.81×
15	Culver's	Food & Beverages	3.86×
16	IHOP	Food & Beverages	3.69×
17	Waffle House	Food & Beverages	3.43×
18	Buffalo Wild Wings	Food & Beverages	2.92×
19	Wingstop	Food & Beverages	2.72×
20	Panera Bread	Food & Beverages	2.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LongHorn Steakhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by LongHorn Steakhouse audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.35×
Convenience Orientation	PREMIUM	1.30×
Urban Lifestyle	OPEN	1.19×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by LongHorn Steakhouse audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.97×
Design Affinity	PREMIUM	0.97×
Need for Security	CONSERVATISM	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is LongHorn Steakhouse's target market in United States?

LongHorn Steakhouse's target market in United States covers an estimated 22,984,566 people, concentrated in Florida and Texas.

What is the gender split and age of LongHorn Steakhouse customers?

56.0% of the LongHorn Steakhouse audience are female, 44.0% are male, with an average age of 42.9 years.

Which brands do LongHorn Steakhouse fans like most?

LongHorn Steakhouse fans show strongest brand affinity for Texas Roadhouse (5.67×), Outback Steakhouse (9.88×), and Olive Garden (5.55×) over the country average.

Where do LongHorn Steakhouse fans live in United States?

LongHorn Steakhouse fans in United States are most concentrated in Florida (reach ~2.5M), Texas (reach ~2.5M), and Georgia (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do LongHorn Steakhouse fans also like?

Beyond LongHorn Steakhouse itself, the audience over-indexes on Outback Steakhouse (9.88×), Olive Garden (5.55×), Red Lobster (6.54×), and Noodles & Company (9.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Panera Bread (37,437,096)

See LongHorn Steakhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LongHorn Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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