LongHorn Steakhouse Audience in United States

LongHorn Steakhouse logo

LongHorn Steakhouse has an estimated audience of 21,724,178 people in United States. 56.0% are female, 44.0% are male, average age 42.9. Top regions: Florida, Texas, Pennsylvania. Top brand affinities: Texas Roadhouse, Outback Steakhouse, Olive Garden, Red Lobster, Noodles & Company.

The average LongHorn Steakhouse fan in United States is 42.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Pennsylvania. Top brand affinities include Texas Roadhouse, Outback Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (5.67× the country average). Demographically, the LongHorn Steakhouse audience skews more female with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of LongHorn Steakhouse fans

Demographic split for LongHorn Steakhouse audience in United States
MetricValue
Female56.0%
Male44.0%
Average age42.9
Estimated audience size21,724,178

Audience persona

The typical LongHorn Steakhouse fan in United States is more female, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for LongHorn Steakhouse in United States
RegionReachAffinity
Florida2,703,6031.84×
Texas2,625,0071.41×
Pennsylvania1,144,5001.56×
Georgia1,126,4511.68×
Ohio1,089,1431.63×
North Carolina1,047,5401.6×
Illinois971,1731.34×
New York752,1260.62×
Tennessee745,2051.71×
Virginia706,6011.34×
South Carolina649,9281.99×
New Jersey640,2301.16×
Indiana629,4121.59×
Missouri601,8301.72×
Michigan564,9390.99×
California514,8120.22×
Maryland464,1391.24×
Alabama444,8381.47×
Kentucky391,2861.44×
Massachusetts386,9950.9×
Connecticut341,7711.57×
Arizona312,2810.7×
Kansas284,9741.66×
Mississippi277,1171.55×
Arkansas264,7891.48×
Colorado245,6830.72×
Louisiana244,9020.87×
Utah233,2661.2×
Oklahoma170,4120.71×
Wisconsin161,5980.49×
West Virginia127,9281.26×
Maine107,4961.38×
Iowa102,3740.57×
New Mexico102,1230.94×
New Hampshire99,7101.16×
Nebraska89,6410.82×
Delaware80,4751.34×
Idaho69,7100.64×
Rhode Island54,9270.79×
Nevada50,4360.24×
Minnesota50,2500.16×
Washington43,4920.1×
North Dakota43,1670.97×
Washington, District of Columbia38,2430.59×
South Dakota24,4430.49×
Vermont21,7360.57×
Oregon21,0270.08×
Hawaii11,6310.12×
Montana7,5190.12×
Wyoming5,9290.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LongHorn Steakhouse audience
BrandAffinityCategory
Texas Roadhouse5.67×Food & Beverages
Outback Steakhouse9.88×Food & Beverages
Olive Garden5.55×Food & Beverages
Red Lobster6.54×Food & Beverages
Noodles & Company9.9×Food & Beverages
Applebee's5.28×Food & Beverages
Red Robin7.33×Food & Beverages
The Cheesecake Factory5.58×Food & Beverages
IHOP3.69×Food & Beverages
Wingstop2.72×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar9.92×Food & Beverages
Buffalo Wild Wings2.92×Food & Beverages
Black Angus Steakhouse16.14×Food & Beverages
Panera Bread2.57×Food & Beverages
Steak 'n Shake7.04×Food & Beverages
Waffle House3.43×Food & Beverages
Golden Corral4.81×Food & Beverages
Morton's The Steakhouse10.4×Food & Beverages
Steakhouse2.94×Food & Beverages
Chick-fil-A1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LongHorn Steakhouse audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
IndulgenceJOY1.94
Family OrientationCONSERVATISM1.84
Convenience OrientationPREMIUM1.6
ExtroversionTHRILL1.3
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for LongHorn Steakhouse
CountryShare
United States95.8%
Puerto Rico1.1%
Brazil0.2%

See LongHorn Steakhouse audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does LongHorn Steakhouse have in United States?

LongHorn Steakhouse has an estimated audience of 21,724,178 people in United States, concentrated in Florida and Texas.

What is the gender split and age of LongHorn Steakhouse fans?

56.0% of LongHorn Steakhouse fans are female, 44.0% are male, with an average age of 42.9 years.

Which brands do LongHorn Steakhouse fans like most?

LongHorn Steakhouse fans show strongest brand affinity for Texas Roadhouse (5.67×), Outback Steakhouse (9.88×), and Olive Garden (5.55×) over the country average.

Where do LongHorn Steakhouse fans live in United States?

LongHorn Steakhouse fans in United States are most concentrated in Florida (reach 2,703,603), Texas (reach 2,625,007), and Pennsylvania (reach 1,144,500). These three regions account for the largest share of the active audience.

What other brands do LongHorn Steakhouse fans also like?

Beyond LongHorn Steakhouse itself, the audience over-indexes on Outback Steakhouse (9.88×), Olive Garden (5.55×), Red Lobster (6.54×), and Noodles & Company (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LongHorn Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.