Rascasse Audience Intelligence

Red Robin Target Market in United States

A data profile of the people who buy, follow and care about Red Robin in United States — modelled from more than twelve digital signal sources. Red Robin has an estimated audience of 7,699,091 people in United States.

#34among Restaurants in United States#478among Brand in United States#345in Food & Beverages

The average Red Robin fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Pennsylvania.

Top brand affinities include Texas Roadhouse, Olive Garden, Panda Express, with strongest over-indexing on Texas Roadhouse (5.09× the country average).

Demographically, the Red Robin audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Robin fan in United States is balanced, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Robin profile in United States.

Audience size
7.7M
in United States
Gender
50.6%♀
49.4% male
Age
40.7
average years
Country rank
#4612
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Robin

50.6% are female, 49.4% are male, average age 40.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Red Robin audience in United States
MetricValue
Female50.6%
Male49.4%
Average age40.7
Estimated audience size7,699,091
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Red Robin audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3917%
40-4919%
50+27%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Red Robin audience comes from United States.

Worldwide audience distribution share by country for Red Robin
CountryShare
United States90.4%
Canada2.4%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Robin audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Robin customers by region in United States
#RegionReachAffinity×
01Washington~500K3.08×
02Oregon~300K2.90×
03Idaho~100K2.39×
04Colorado~300K2.08×
05Alaska~40K2.04×
06Pennsylvania~500K1.76×
07Arizona~300K1.74×
08Michigan~300K1.65×
09Kansas~100K1.59×
10Delaware~30K1.54×
11Utah~100K1.48×
12Ohio~300K1.39×
13Virginia~300K1.33×
14Missouri~200K1.33×
15Maryland~200K1.31×
16Nevada~100K1.31×
17Wisconsin~200K1.29×
18Nebraska~50K1.21×
19California~1M1.08×
20North Carolina~300K1.08×
21New Mexico~40K1.00×
22Indiana~100K0.92×
23Illinois~200K0.89×
24Iowa~50K0.81×
25New Jersey~200K0.75×
26Maine~20K0.73×
27Connecticut~60K0.72×
28South Carolina~90K0.71×
29Minnesota~80K0.70×
30Oklahoma~60K0.70×
31Tennessee~100K0.69×
32Montana~20K0.69×
33Texas~400K0.63×
34New Hampshire~20K0.63×
35Florida~300K0.62×
36Rhode Island~20K0.59×
37Massachusetts~90K0.58×
38Kentucky~60K0.58×
39New York~200K0.55×
40Arkansas~40K0.55×
41Alabama~60K0.52×
42Georgia~100K0.51×
43Washington, District of Columbia~10K0.46×
44South Dakota~9K0.46×
45West Virginia~20K0.41×
46Wyoming~4K0.31×
47Louisiana~30K0.26×
48North Dakota~4K0.25×
49Mississippi~10K0.22×
50Hawaii~7K0.21×
Fig. 06

Affinity by region

Affinity by region — Red Robin, United States
0.21×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Robin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Robin audience
#·InterestCategoryAffinity×
01Paula's ChoiceBeauty & Wellness21.54×
02Ruby Tuesday (restaurant)Food & Beverages12.96×
03Noodles & CompanyFood & Beverages11.29×
04Carrabba's Italian GrillFood & Beverages10.36×
05White Castle (restaurant)Food & Beverages9.20×
06Olive GardenFood & Beverages7.18×
07Applebee'sFood & Beverages6.40×
08Panda ExpressFood & Beverages5.96×
09Outback SteakhouseFood & Beverages5.92×
10The Cheesecake FactoryFood & Beverages5.79×
11Five GuysFood & Beverages5.43×
12LongHorn SteakhouseFood & Beverages5.31×
13Red LobsterFood & Beverages5.23×
14Texas RoadhouseFood & Beverages5.09×
15Jersey Mike's SubsFood & Beverages4.56×
16WingstopFood & Beverages4.36×
17Staples Inc.Business & Career3.28×
18Buffalo Wild WingsFood & Beverages3.05×
19SubwayFood & Beverages2.66×
20Taco BellFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Robin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Robin audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
Design AffinityPREMIUM1.17×
IndulgenceJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Robin audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
PatriotismCONSERVATISM0.96×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Robin's target market in United States?

Red Robin's target market in United States covers an estimated 7,699,091 people, concentrated in California and Washington.

02

What is the gender split and age of Red Robin customers?

50.6% of the Red Robin audience are female, 49.4% are male, with an average age of 40.7 years.

03

Which brands do Red Robin fans like most?

Red Robin fans show strongest brand affinity for Texas Roadhouse (5.09×), Olive Garden (7.18×), and Panda Express (5.96×) over the country average.

04

Where do Red Robin fans live in United States?

Red Robin fans in United States are most concentrated in California (reach ~1M), Washington (reach ~500K), and Pennsylvania (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Red Robin fans also like?

Beyond Red Robin itself, the audience over-indexes on Olive Garden (7.18×), Panda Express (5.96×), Wingstop (4.36×), and Applebee's (6.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Red Robin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Robin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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