Carrabba's Italian Grill Audience in United States

Carrabba's Italian Grill logo

Carrabba's Italian Grill has an estimated audience of 4,128,326 people in United States. 60.2% are female, 39.8% are male, average age 46.6. Top regions: Florida, Texas, Georgia. Top brand affinities: Bonefish Grill, Buca di Beppo, Texas Roadhouse, The Old Spaghetti Factory, Panda Express.

The average Carrabba's Italian Grill fan in United States is 46.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Georgia. Top brand affinities include Bonefish Grill, Buca di Beppo, Texas Roadhouse, with strongest over-indexing on Bonefish Grill (29.24× the country average). Demographically, the Carrabba's Italian Grill audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Carrabba's Italian Grill fans

Demographic split for Carrabba's Italian Grill audience in United States
MetricValue
Female60.2%
Male39.8%
Average age46.6
Estimated audience size4,128,326

Audience persona

The typical Carrabba's Italian Grill fan in United States is more female, around 46.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Bonefish Grill.

Top regions in United States

Top regions ranked by reach for Carrabba's Italian Grill in United States
RegionReachAffinity
Florida1,706,6276.11×
Texas561,1361.58×
Georgia339,1482.67×
North Carolina304,1232.45×
Ohio283,0262.23×
Virginia249,4042.48×
Tennessee207,8782.51×
Michigan188,2361.74×
Arizona185,6882.2×
Pennsylvania176,8031.27×
Maryland168,2932.37×
Colorado145,9432.24×
South Carolina145,7332.35×
New Jersey112,6311.07×
Alabama111,9991.94×
Kentucky97,6471.89×
New York97,1990.42×
Indiana79,8001.06×
Louisiana74,8991.41×
Wisconsin56,8570.92×
Illinois52,9850.39×
Kansas38,4851.18×
Nevada31,3060.78×
California30,8680.07×
Oklahoma28,5920.62×
Missouri26,2150.39×
Utah22,1260.6×
New Hampshire17,9591.1×
Rhode Island16,4541.25×
Nebraska13,4960.65×
Massachusetts10,2530.13×
Mississippi9,9100.29×
West Virginia8,1000.42×
Washington, District of Columbia6,8530.55×
Washington6,3090.08×
Connecticut6,0030.14×
Arkansas4,8980.14×
Minnesota4,3740.07×
Delaware4,1970.37×
Iowa3,3690.1×
Oregon2,8820.06×
New Mexico2,1070.1×
Idaho1,6010.08×
Maine1,2740.09×
Hawaii9750.05×
Wyoming6890.11×
Montana5560.05×
South Dakota5480.06×
Vermont5390.07×
North Dakota3730.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carrabba's Italian Grill audience
BrandAffinityCategory
Bonefish Grill29.24×Food & Beverages
Buca di Beppo37.89×Food & Beverages
Texas Roadhouse5.41×Food & Beverages
The Old Spaghetti Factory37.14×Food & Beverages
Panda Express6.35×Food & Beverages
Staples Inc.6.59×Business & Career
Olive Garden6.22×Food & Beverages
Red Robin11.06×Food & Beverages
Ruby Tuesday (restaurant)14.88×Food & Beverages
BJ's Restaurant and Brewhouse23.66×Food & Beverages
Applebee's6.2×Food & Beverages
The Cheesecake Factory7.48×Food & Beverages
Outback Steakhouse6.33×Food & Beverages
Red Lobster6.62×Food & Beverages
Sunday3.47×Home & Garden
Wingstop3.47×Food & Beverages
Saturday3.45×Home & Garden
Brio Tuscan Grille62.15×Food & Beverages
LongHorn Steakhouse4.65×Food & Beverages
On the Border Mexican Grill & Cantina15.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carrabba's Italian Grill audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
IndulgenceJOY1.81
Risk AppetiteTHRILL1.68
Family OrientationCONSERVATISM1.29
Career OrientationPOWER1.28
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Carrabba's Italian Grill
CountryShare
United States97.8%
Canada0.4%
China0.2%

See Carrabba's Italian Grill audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Carrabba's Italian Grill have in United States?

Carrabba's Italian Grill has an estimated audience of 4,128,326 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Carrabba's Italian Grill fans?

60.2% of Carrabba's Italian Grill fans are female, 39.8% are male, with an average age of 46.6 years.

Which brands do Carrabba's Italian Grill fans like most?

Carrabba's Italian Grill fans show strongest brand affinity for Bonefish Grill (29.24×), Buca di Beppo (37.89×), and Texas Roadhouse (5.41×) over the country average.

Where do Carrabba's Italian Grill fans live in United States?

Carrabba's Italian Grill fans in United States are most concentrated in Florida (reach 1,706,627), Texas (reach 561,136), and Georgia (reach 339,148). These three regions account for the largest share of the active audience.

What other brands do Carrabba's Italian Grill fans also like?

Beyond Carrabba's Italian Grill itself, the audience over-indexes on Buca di Beppo (37.89×), Texas Roadhouse (5.41×), The Old Spaghetti Factory (37.14×), and Panda Express (6.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrabba's Italian Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.