Rascasse Audience Intelligence

Carrabba's Italian Grill Target Market in United States

A data profile of the people who buy, follow and care about Carrabba's Italian Grill in United States — modelled from more than twelve digital signal sources. Carrabba's Italian Grill has an estimated audience of 4,217,000 people in United States.

#50among Restaurants in United States#788among Brand in United States#502in Food & Beverages

The average Carrabba's Italian Grill fan in United States is 46.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Bonefish Grill, Maggiano's Little Italy, Buca di Beppo, with strongest over-indexing on Bonefish Grill (29.24× the country average).

Demographically, the Carrabba's Italian Grill audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carrabba's Italian Grill fan in United States is more female, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Bonefish Grill.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrabba's Italian Grill profile in United States.

Audience size
4.2M
in United States
Gender
60.2%♀
39.8% male
Age
46.6
average years
Country rank
#7685
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carrabba's Italian Grill

60.2% are female, 39.8% are male, average age 46.6.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Carrabba's Italian Grill audience in United States
MetricValue
Female60.2%
Male39.8%
Average age46.6
Estimated audience size4,217,000
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Carrabba's Italian Grill audience in United States
Age bracketShare%
16-199%
20-2912%
30-3915%
40-4922%
50+42%
Fig. 04

Worldwide distribution

97.8%

of the worldwide Carrabba's Italian Grill audience comes from United States.

Worldwide audience distribution share by country for Carrabba's Italian Grill
CountryShare
United States97.8%
Canada0.4%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrabba's Italian Grill audience in United States is strongest.

Fig. 05

Top regions by affinity

Carrabba's Italian Grill customers by region in United States
#RegionReachAffinity×
01Florida~1.5M6.26×
02Tennessee~200K2.63×
03Georgia~300K2.60×
04Maryland~200K2.43×
05North Carolina~300K2.41×
06Virginia~200K2.35×
07South Carolina~100K2.32×
08Ohio~300K2.23×
09Colorado~100K2.13×
10Alabama~100K2.10×
11Arizona~200K2.04×
12Kentucky~100K2.01×
13Michigan~200K1.75×
14Louisiana~80K1.53×
15Texas~500K1.50×
16Kansas~40K1.29×
17Pennsylvania~200K1.23×
18Rhode Island~20K1.23×
19New Hampshire~20K1.21×
20Indiana~80K1.04×
21New Jersey~100K1.01×
22Alaska~7K0.79×
23Nevada~30K0.77×
24Wisconsin~50K0.75×
25Nebraska~20K0.74×
26Oklahoma~30K0.72×
27North Dakota~6K0.69×
28Montana~7K0.64×
29South Dakota~6K0.62×
30Vermont~5K0.62×
31Utah~20K0.59×
32Hawaii~10K0.58×
33Washington, District of Columbia~6K0.52×
34West Virginia~10K0.50×
35Delaware~5K0.48×
36Maine~7K0.44×
37Idaho~9K0.42×
38Mississippi~10K0.39×
39New York~90K0.38×
40Illinois~50K0.37×
41New Mexico~8K0.37×
42Missouri~20K0.33×
43Oregon~10K0.30×
44Arkansas~10K0.30×
45Iowa~10K0.29×
46Connecticut~10K0.24×
47Minnesota~10K0.21×
48Massachusetts~10K0.18×
49Washington~10K0.17×
50California~40K0.08×
Fig. 06

Affinity by region

Affinity by region — Carrabba's Italian Grill, United States
0.08×1.00×6.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrabba's Italian Grill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrabba's Italian Grill audience
#·InterestCategoryAffinity×
01Brio Tuscan GrilleFood & Beverages62.15×
02Buca di BeppoFood & Beverages37.89×
03The Old Spaghetti FactoryFood & Beverages37.14×
04Bonefish GrillFood & Beverages29.24×
05Maggiano's Little ItalyFood & Beverages28.46×
06BJ's Restaurant and BrewhouseFood & Beverages23.66×
07Ruby Tuesday (restaurant)Food & Beverages14.88×
08Red RobinFood & Beverages11.06×
09The Cheesecake FactoryFood & Beverages7.48×
10Red LobsterFood & Beverages6.62×
11Staples Inc.Business & Career6.59×
12Panda ExpressFood & Beverages6.35×
13Outback SteakhouseFood & Beverages6.33×
14Olive GardenFood & Beverages6.22×
15Applebee'sFood & Beverages6.20×
16Texas RoadhouseFood & Beverages5.41×
17LongHorn SteakhouseFood & Beverages4.65×
18WingstopFood & Beverages3.47×
19SundayHome & Garden3.47×
20SaturdayHome & Garden3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrabba's Italian Grill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrabba's Italian Grill audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
IndulgenceJOY1.24×
Healthy LifestyleBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrabba's Italian Grill audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
ExtroversionTHRILL0.95×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carrabba's Italian Grill's target market in United States?

Carrabba's Italian Grill's target market in United States covers an estimated 4,217,000 people, concentrated in Florida and Texas.

02

What is the gender split and age of Carrabba's Italian Grill customers?

60.2% of the Carrabba's Italian Grill audience are female, 39.8% are male, with an average age of 46.6 years.

03

Which brands do Carrabba's Italian Grill fans like most?

Carrabba's Italian Grill fans show strongest brand affinity for Bonefish Grill (29.24×), Maggiano's Little Italy (28.46×), and Buca di Beppo (37.89×) over the country average.

04

Where do Carrabba's Italian Grill fans live in United States?

Carrabba's Italian Grill fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~500K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Carrabba's Italian Grill fans also like?

Beyond Carrabba's Italian Grill itself, the audience over-indexes on Maggiano's Little Italy (28.46×), Buca di Beppo (37.89×), The Old Spaghetti Factory (37.14×), and Texas Roadhouse (5.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carrabba's Italian Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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