Rascasse Audience Intelligence

Carrabba's Italian Grill Target Market in United States

Carrabba's Italian Grill has an estimated audience of 4M people in United States.

#55among Restaurants in United States
#905among brands in United States#537in Food & Beverages

The average Carrabba's Italian Grill fan in United States is 47.4 years old, more female, and lives primarily in Florida.

By number of fans, Carrabba's Italian Grill ranks #55 among the 364 objects in Restaurants in United States.

Its fans are 7.3 years older than the group average of 40.1.

Women make up 60.2% of the fan base, 3.0 percentage points more than the group average.

Compared with the other 363 objects in Restaurants, Carrabba's Italian Grill fans stand out for their interest in Brio Tuscan Grille, The Old Spaghetti Factory and BJ's Restaurant and Brewhouse.

Most fans live in Florida, Texas, Georgia.

Top affinities include Brio Tuscan Grille, Buca di Beppo, The Old Spaghetti Factory, with strongest over-indexing on Brio Tuscan Grille (62.15× the country average).

Demographically, the Carrabba's Italian Grill audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Carrabba's Italian Grill fan in United States is more female, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Brio Tuscan Grille.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4M
in United States
Gender
60.2%♀
39.8% male
Age
47.4
average years
Country rank
#8266
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Carrabba's Italian Grill

60.2% are female, 39.8% are male, average age 47.4.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Carrabba's Italian Grill audience in United States
MetricValue
Female60.2%
Male39.8%
Average age47.4
Estimated audience size4M
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Carrabba's Italian Grill audience in United States
Age bracketShare%
16-249%
25-3412%
35-4415%
45-5422%
55+42%
Fig. 04

Worldwide distribution

98.4%

of the worldwide Carrabba's Italian Grill audience comes from United States.

Worldwide audience distribution share by country for Carrabba's Italian Grill
CountryShare
United States98.4%
Canada0.3%
Brazil0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Carrabba's Italian Grill customers by region in United States
#RegionReachAffinity×
01Florida~1.5M6.26×
02Tennessee~200K2.63×
03Georgia~300K2.60×
04Maryland~200K2.43×
05North Carolina~300K2.41×
06Virginia~200K2.35×
07South Carolina~200K2.32×
08Ohio~300K2.23×
09Colorado~100K2.13×
10Alabama~100K2.10×
11Arizona~200K2.04×
12Kentucky~100K2.01×
13Michigan~200K1.75×
14Louisiana~80K1.53×
15Texas~400K1.50×
16Kansas~40K1.29×
17Pennsylvania~200K1.23×
18Rhode Island~20K1.23×
19New Hampshire~20K1.21×
20Indiana~80K1.04×
21New Jersey~100K1.01×
22Alaska~7K0.79×
23Nevada~30K0.77×
24Wisconsin~50K0.75×
25Nebraska~20K0.74×
26Oklahoma~30K0.72×
27North Dakota~6K0.69×
28Montana~8K0.64×
29South Dakota~7K0.62×
30Vermont~5K0.62×
31Utah~20K0.59×
32Hawaii~10K0.58×
33Washington, District of Columbia~4K0.52×
34West Virginia~10K0.50×
35Delaware~6K0.48×
36Maine~7K0.44×
37Idaho~9K0.42×
38Mississippi~10K0.39×
39New York~90K0.38×
40Illinois~60K0.37×
41New Mexico~9K0.37×
42Missouri~20K0.33×
43Oregon~20K0.30×
44Arkansas~10K0.30×
45Iowa~10K0.29×
46Connecticut~10K0.24×
47Minnesota~10K0.21×
48Massachusetts~20K0.18×
49Washington~20K0.17×
50California~40K0.08×
Fig. 06

Affinity by region

Affinity by region — Carrabba's Italian Grill, United States
0.08×1.00×6.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Carrabba's Italian Grill audience vs. the country average
#·InterestCategoryAffinity×
01Brio Tuscan GrilleFood & Beverages62.15×
02Buca di BeppoFood & Beverages37.89×
03The Old Spaghetti FactoryFood & Beverages37.14×
04Bonefish GrillFood & Beverages29.24×
05Maggiano's Little ItalyFood & Beverages28.46×
06BJ's Restaurant and BrewhouseFood & Beverages23.66×
07Ruby Tuesday (restaurant)Food & Beverages14.88×
08Red RobinFood & Beverages11.06×
09The Cheesecake FactoryFood & Beverages7.48×
10Red LobsterFood & Beverages6.62×
11Staples Inc.Business & Career6.59×
12Panda ExpressFood & Beverages6.35×
13Outback SteakhouseFood & Beverages6.33×
14Olive GardenFood & Beverages6.22×
15Applebee'sFood & Beverages6.20×
16Texas RoadhouseFood & Beverages5.41×
17WingstopFood & Beverages3.47×
18SundayHome & Garden3.47×
19SaturdayHome & Garden3.45×
20SubwayFood & Beverages2.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Carrabba's Italian Grill audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Carrabba's Italian Grill audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
IndulgenceJOY1.24×
Healthy LifestyleBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Carrabba's Italian Grill audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.94×
ExtroversionTHRILL0.95×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Carrabba's Italian Grill over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/carrabbas-italian-grill-30708” · Methodology