Rascasse Audience Intelligence

BJ's Restaurant and Brewhouse Target Market in United States

A data profile of the people who buy, follow and care about BJ's Restaurant and Brewhouse in United States — modelled from more than twelve digital signal sources. BJ's Restaurant and Brewhouse has an estimated audience of 1,309,406 people in United States.

#2012among Brand in United States#1143in Food & Beverages

The average BJ's Restaurant and Brewhouse fan in United States is 38.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Ohio, Texas.

Top brand affinities include Outback Steakhouse, Carrabba's Italian Grill, The Old Spaghetti Factory, with strongest over-indexing on Outback Steakhouse (20.53× the country average).

Demographically, the BJ's Restaurant and Brewhouse audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BJ's Restaurant and Brewhouse fan in United States is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BJ's Restaurant and Brewhouse profile in United States.

Audience size
1.3M
in United States
Gender
49.1%♀
50.9% male
Age
38.1
average years
Country rank
#19612
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BJ's Restaurant and Brewhouse

49.1% are female, 50.9% are male, average age 38.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for BJ's Restaurant and Brewhouse audience in United States
MetricValue
Female49.1%
Male50.9%
Average age38.1
Estimated audience size1,309,406
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the BJ's Restaurant and Brewhouse audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

97.4%

of the worldwide BJ's Restaurant and Brewhouse audience comes from United States.

Worldwide audience distribution share by country for BJ's Restaurant and Brewhouse
CountryShare
United States97.4%
United Kingdom1.0%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BJ's Restaurant and Brewhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

BJ's Restaurant and Brewhouse customers by region in United States
#RegionReachAffinity×
01Rhode Island~30K6.04×
02Ohio~200K4.06×
03Indiana~80K3.21×
04Michigan~90K2.65×
05Arizona~70K2.43×
06Florida~200K2.16×
07Pennsylvania~80K1.90×
08Kentucky~30K1.61×
09Virginia~50K1.58×
10Maryland~30K1.52×
11Nevada~20K1.34×
12Louisiana~20K1.20×
13Colorado~20K1.19×
14Wisconsin~20K1.18×
15Massachusetts~30K1.15×
16Arkansas~10K1.15×
17New York~80K1.14×
18Connecticut~20K1.13×
19New Mexico~7K1.10×
20Texas~100K1.07×
21New Jersey~30K0.99×
22South Carolina~20K0.96×
23Alabama~20K0.95×
24Oklahoma~10K0.87×
25Alaska~2K0.84×
26North Dakota~2K0.80×
27Vermont~2K0.79×
28West Virginia~5K0.77×
29South Dakota~2K0.76×
30Montana~3K0.71×
31Washington, District of Columbia~3K0.70×
32North Carolina~30K0.69×
33Maine~3K0.64×
34California~90K0.62×
35Kansas~6K0.62×
36Hawaii~4K0.62×
37Delaware~2K0.59×
38Idaho~4K0.57×
39New Hampshire~3K0.57×
40Nebraska~4K0.54×
41Illinois~20K0.50×
42Washington~10K0.50×
43Tennessee~10K0.50×
44Mississippi~5K0.50×
45Oregon~7K0.48×
46Iowa~5K0.47×
47Utah~5K0.41×
48Missouri~7K0.34×
49Minnesota~7K0.34×
50Georgia~10K0.32×
Fig. 06

Affinity by region

Affinity by region — BJ's Restaurant and Brewhouse, United States
0.32×1.00×6.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BJ's Restaurant and Brewhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BJ's Restaurant and Brewhouse audience
#·InterestCategoryAffinity×
01Brockmans GinFood & Beverages95.69×
02Afghanistan national cricket teamSports49.07×
03The Old Spaghetti FactoryFood & Beverages40.47×
04Spaghetti WarehouseFood & Beverages37.67×
05Carrabba's Italian GrillFood & Beverages23.66×
06Outback SteakhouseFood & Beverages20.53×
07Skyline ChiliFood & Beverages20.00×
08Barry GibbMusic & Radio20.00×
09PuddingFood & Beverages17.75×
10Cricket World CupSports17.10×
11Noodles & CompanyFood & Beverages16.04×
12Maggiano's Little ItalyFood & Beverages14.82×
13Ruby Tuesday (restaurant)Food & Beverages13.95×
14White wineFood & Beverages8.83×
15Red wineFood & Beverages7.13×
16Din Tai FungFood & Beverages6.50×
17Nothing Bundt CakesFood & Beverages5.24×
18New Year's EveHome & Garden4.84×
19Take-outFood & Beverages3.22×
20Taco BellFood & Beverages2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BJ's Restaurant and Brewhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BJ's Restaurant and Brewhouse audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
Convenience OrientationPREMIUM1.76×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BJ's Restaurant and Brewhouse audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.66×
Risk AppetiteTHRILL0.73×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BJ's Restaurant and Brewhouse's target market in United States?

BJ's Restaurant and Brewhouse's target market in United States covers an estimated 1,309,406 people, concentrated in Florida and Ohio.

02

What is the gender split and age of BJ's Restaurant and Brewhouse customers?

49.1% of the BJ's Restaurant and Brewhouse audience are female, 50.9% are male, with an average age of 38.1 years.

03

Which brands do BJ's Restaurant and Brewhouse fans like most?

BJ's Restaurant and Brewhouse fans show strongest brand affinity for Outback Steakhouse (20.53×), Carrabba's Italian Grill (23.66×), and The Old Spaghetti Factory (40.47×) over the country average.

04

Where do BJ's Restaurant and Brewhouse fans live in United States?

BJ's Restaurant and Brewhouse fans in United States are most concentrated in Florida (reach ~200K), Ohio (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BJ's Restaurant and Brewhouse fans also like?

Beyond BJ's Restaurant and Brewhouse itself, the audience over-indexes on Carrabba's Italian Grill (23.66×), The Old Spaghetti Factory (40.47×), Noodles & Company (16.04×), and Maggiano's Little Italy (14.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BJ's Restaurant and Brewhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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