Rascasse Audience Intelligence

BJ's Restaurant and Brewhouse Target Market in United States

BJ's Restaurant and Brewhouse has an estimated audience of 1.7M people in United States.

#1843among brands in United States#1006in Food & Beverages

The average BJ's Restaurant and Brewhouse fan in United States is 38.8 years old, balanced, and lives primarily in Ohio.

Most fans live in Ohio, Florida, Michigan.

Top affinities include Brockmans Gin, Afghanistan national cricket team, The Old Spaghetti Factory, with strongest over-indexing on Brockmans Gin (95.69× the country average).

Demographically, the BJ's Restaurant and Brewhouse audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical BJ's Restaurant and Brewhouse fan in United States is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Brockmans Gin.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
49.1%♀
50.9% male
Age
38.8
average years
Country rank
#16799
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of BJ's Restaurant and Brewhouse

49.1% are female, 50.9% are male, average age 38.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for BJ's Restaurant and Brewhouse audience in United States
MetricValue
Female49.1%
Male50.9%
Average age38.8
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the BJ's Restaurant and Brewhouse audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4417%
45-5419%
55+20%
Fig. 04

Worldwide distribution

97.4%

of the worldwide BJ's Restaurant and Brewhouse audience comes from United States.

Worldwide audience distribution share by country for BJ's Restaurant and Brewhouse
CountryShare
United States97.4%
United Kingdom0.8%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BJ's Restaurant and Brewhouse customers by region in United States
#RegionReachAffinity×
01Rhode Island~30K6.04×
02Ohio~200K4.06×
03Indiana~100K3.21×
04Michigan~100K2.65×
05Arizona~90K2.43×
06Florida~200K2.16×
07Pennsylvania~100K1.90×
08Kentucky~40K1.61×
09Virginia~70K1.58×
10Maryland~50K1.52×
11Nevada~20K1.34×
12Louisiana~30K1.20×
13Colorado~30K1.19×
14Wisconsin~30K1.18×
15Massachusetts~40K1.15×
16Arkansas~20K1.15×
17New York~100K1.14×
18Connecticut~20K1.13×
19New Mexico~10K1.10×
20Texas~100K1.07×
21New Jersey~50K0.99×
22South Carolina~30K0.96×
23Alabama~20K0.95×
24Oklahoma~20K0.87×
25Alaska~3K0.84×
26North Dakota~3K0.80×
27Vermont~3K0.79×
28West Virginia~7K0.77×
29South Dakota~3K0.76×
30Montana~4K0.71×
31Washington, District of Columbia~2K0.70×
32North Carolina~40K0.69×
33Maine~4K0.64×
34California~100K0.62×
35Kansas~9K0.62×
36Hawaii~4K0.62×
37Delaware~3K0.59×
38Idaho~5K0.57×
39New Hampshire~4K0.57×
40Nebraska~5K0.54×
41Illinois~30K0.50×
42Washington~20K0.50×
43Tennessee~20K0.50×
44Mississippi~7K0.50×
45Oregon~10K0.48×
46Iowa~7K0.47×
47Utah~7K0.41×
48Missouri~10K0.34×
49Minnesota~10K0.34×
50Georgia~20K0.32×
Fig. 06

Affinity by region

Affinity by region — BJ's Restaurant and Brewhouse, United States
0.32×1.00×6.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BJ's Restaurant and Brewhouse audience vs. the country average
#·InterestCategoryAffinity×
01Brockmans GinFood & Beverages95.69×
02Afghanistan national cricket teamSports49.07×
03The Old Spaghetti FactoryFood & Beverages40.47×
04Carrabba's Italian GrillFood & Beverages23.66×
05Outback SteakhouseFood & Beverages20.53×
06Skyline ChiliFood & Beverages20.00×
07Barry GibbMusic & Radio20.00×
08PuddingFood & Beverages17.75×
09Cricket World CupSports17.10×
10Noodles & CompanyFood & Beverages16.04×
11Maggiano's Little ItalyFood & Beverages14.82×
12Ruby Tuesday (restaurant)Food & Beverages13.95×
13White wineFood & Beverages8.83×
14Red wineFood & Beverages7.13×
15Din Tai FungFood & Beverages6.50×
16Nothing Bundt CakesFood & Beverages5.24×
17New Year's EveHome & Garden4.84×
18Take-outFood & Beverages3.22×
19Chipotle Mexican GrillFood & Beverages2.89×
20Taco BellFood & Beverages2.39×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BJ's Restaurant and Brewhouse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BJ's Restaurant and Brewhouse audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
Convenience OrientationPREMIUM1.76×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BJ's Restaurant and Brewhouse audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.66×
Risk AppetiteTHRILL0.73×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BJ's Restaurant and Brewhouse over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bjs-restaurant-and-brewhouse-70565” · Methodology