BJ's Restaurant and Brewhouse Audience in United States

BJ's Restaurant and Brewhouse logo

BJ's Restaurant and Brewhouse has an estimated audience of 1,330,709 people in United States. 49.1% are female, 50.9% are male, average age 38.1. Top brand affinities: Mothercare, St. Ives, Ken Griffey Jr., Justice, JDSU.

Top brand affinities include Mothercare, St. Ives, Ken Griffey Jr., with strongest over-indexing on Mothercare (2.62× the country average). Demographically, the BJ's Restaurant and Brewhouse audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Category: Food & Beverages · Type: Brand

Demographics of BJ's Restaurant and Brewhouse fans

Demographic split for BJ's Restaurant and Brewhouse audience in United States
MetricValue
Female49.1%
Male50.9%
Average age38.1
Estimated audience size1,330,709

Audience persona

The typical BJ's Restaurant and Brewhouse fan in United States is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BJ's Restaurant and Brewhouse audience
BrandAffinityCategory
Mothercare2.62×Kids & Family
St. Ives10.94×Travel & Leisure
Ken Griffey Jr.5.47×Sports
Justice1.93×Politics & Society
JDSU2.05×Business & Career
Graham Greene (actor)4.03×
Jeff Ayres37.09×Sports
Charlamagne Tha God5.79×Movies & TV
Home staging3.11×Home & Garden
Nebraska Cornhuskers football2.07×Sports
Urban horticulture2.06×Home & Garden
Nipsey Hussle3.29×Music & Radio
Stamp collecting2.64×Home & Garden
Fernando Valenzuela6.54×Sports
Grammarly2.43×Business & Career
Oracle Certification Program12.06×Technology & Electronics
Grover Cleveland4.15×Politics & Society
Thom Browne4.39×Fashion & Accessoires
Noodle (Gorillaz)1.65×Music & Radio
Chili con carne3.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BJ's Restaurant and Brewhouse audience
TraitClusterScore
IndulgenceJOY1.79
Urban LifestyleOPEN1.41
Career OrientationPOWER1.3
SustainabilityBALANCE1.27
Luxury OrientationPREMIUM1.26
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for BJ's Restaurant and Brewhouse
CountryShare
United States97.5%
United Kingdom1.0%
Canada0.6%

See BJ's Restaurant and Brewhouse audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for BJ's Restaurant and Brewhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.