BJ's Restaurant and Brewhouse Audience in United States

BJ's Restaurant and Brewhouse has an estimated audience of 1,330,709 people in United States. 49.1% are female, 50.9% are male, average age 38.1. Top brand affinities: Mothercare, St. Ives, Ken Griffey Jr., Justice, JDSU.
Top brand affinities include Mothercare, St. Ives, Ken Griffey Jr., with strongest over-indexing on Mothercare (2.62× the country average). Demographically, the BJ's Restaurant and Brewhouse audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Category: Food & Beverages · Type: Brand
Demographics of BJ's Restaurant and Brewhouse fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.1 |
| Estimated audience size | 1,330,709 |
Audience persona
The typical BJ's Restaurant and Brewhouse fan in United States is balanced, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 2.62× | Kids & Family |
| St. Ives | 10.94× | Travel & Leisure |
| Ken Griffey Jr. | 5.47× | Sports |
| Justice | 1.93× | Politics & Society |
| JDSU | 2.05× | Business & Career |
| Graham Greene (actor) | 4.03× | |
| Jeff Ayres | 37.09× | Sports |
| Charlamagne Tha God | 5.79× | Movies & TV |
| Home staging | 3.11× | Home & Garden |
| Nebraska Cornhuskers football | 2.07× | Sports |
| Urban horticulture | 2.06× | Home & Garden |
| Nipsey Hussle | 3.29× | Music & Radio |
| Stamp collecting | 2.64× | Home & Garden |
| Fernando Valenzuela | 6.54× | Sports |
| Grammarly | 2.43× | Business & Career |
| Oracle Certification Program | 12.06× | Technology & Electronics |
| Grover Cleveland | 4.15× | Politics & Society |
| Thom Browne | 4.39× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Chili con carne | 3.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.79 |
| Urban Lifestyle | OPEN | 1.41 |
| Career Orientation | POWER | 1.3 |
| Sustainability | BALANCE | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.5% |
| United Kingdom | 1.0% |
| Canada | 0.6% |
See BJ's Restaurant and Brewhouse audiences in other countries
- BJ's Restaurant and Brewhouse — Germany
- BJ's Restaurant and Brewhouse — United Kingdom
- BJ's Restaurant and Brewhouse — France
- BJ's Restaurant and Brewhouse — Italy
- BJ's Restaurant and Brewhouse — Spain
- BJ's Restaurant and Brewhouse — Brazil
- BJ's Restaurant and Brewhouse — Japan
- BJ's Restaurant and Brewhouse — South Korea
- BJ's Restaurant and Brewhouse — India
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for BJ's Restaurant and Brewhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.