Ruby Tuesday (restaurant) Audience in United States

Ruby Tuesday (restaurant) logo

Ruby Tuesday (restaurant) has an estimated audience of 3,691,100 people in United States. 57.8% are female, 42.2% are male, average age 42.0. Top regions: Florida, Georgia, North Carolina. Top brand affinities: Penn Station (restaurant), Megan Hilty, Texas Roadhouse, Zoom (TV channel), Red Robin.

The average Ruby Tuesday (restaurant) fan in United States is 42.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include Penn Station (restaurant), Megan Hilty, Texas Roadhouse, with strongest over-indexing on Penn Station (restaurant) (12.99× the country average). Demographically, the Ruby Tuesday (restaurant) audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Ruby Tuesday (restaurant) fans

Demographic split for Ruby Tuesday (restaurant) audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.0
Estimated audience size3,691,100

Audience persona

The typical Ruby Tuesday (restaurant) fan in United States is more female, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Penn Station (restaurant).

Top regions in United States

Top regions ranked by reach for Ruby Tuesday (restaurant) in United States
RegionReachAffinity
Florida520,2182.08×
Georgia319,6902.81×
North Carolina305,4122.75×
Pennsylvania196,4131.58×
Tennessee191,6242.59×
South Carolina185,5333.34×
Virginia182,4012.03×
Ohio105,1360.92×
Alabama96,9411.88×
Maryland96,7221.52×
New York87,2490.42×
Missouri76,6531.29×
New Jersey75,5390.8×
Michigan50,6790.53×
Mississippi48,0621.58×
West Virginia46,5082.71×
Connecticut45,7591.24×
Texas45,3800.14×
Indiana44,9250.67×
California43,5850.11×
Colorado38,6500.66×
Illinois31,7880.26×
South Dakota30,8683.62×
Hawaii28,2351.78×
Kentucky27,4670.59×
Delaware22,3252.19×
Massachusetts21,5470.3×
Maine19,9581.51×
Nebraska18,3750.99×
North Dakota17,6442.33×
Iowa16,5230.54×
Minnesota14,8710.28×
Arizona14,7170.2×
Louisiana12,1420.26×
New Mexico12,0860.65×
Washington8,8620.12×
Wisconsin8,5080.15×
Arkansas7,5480.25×
Washington, District of Columbia7,5150.68×
Oklahoma6,8510.17×
Nevada5,8720.16×
Kansas5,5260.19×
Wyoming5,3810.98×
Oregon5,1970.12×
Utah4,9770.15×
Rhode Island3,6510.31×
New Hampshire3,3930.23×
Idaho1,6990.09×
Montana1,2130.12×
Vermont9240.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruby Tuesday (restaurant) audience
BrandAffinityCategory
Penn Station (restaurant)12.99×Food & Beverages
Megan Hilty39.38×Movies & TV
Texas Roadhouse3.57×Food & Beverages
Zoom (TV channel)5.28×Technology & Electronics
Red Robin8.81×Food & Beverages
Anne Burrell6.47×Food & Beverages
Nova (radio network)31.12×Music & Radio
Jack in the Box4.86×Food & Beverages
Carrabba's Italian Grill11.05×Food & Beverages
Olive Garden4.01×Food & Beverages
Wingstop3.13×Food & Beverages
Red Lobster5.39×Food & Beverages
LongHorn Steakhouse4.4×Food & Beverages
Applebee's4.67×Food & Beverages
The Very Hungry Caterpillar19.56×Literature
Carvel Ice Cream40.21×Food & Beverages
Outback Steakhouse4.43×Food & Beverages
Jewel-Osco6.94×Shopping
McAlister's Deli8.25×Food & Beverages
Food steamer22.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruby Tuesday (restaurant) audience
TraitClusterScore
Urban LifestyleOPEN1.68
IndulgenceJOY1.65
Convenience OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.5
Family OrientationCONSERVATISM1.4
Social Media UsageJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Ruby Tuesday (restaurant)
CountryShare
United States85.9%
Hong Kong1.6%
Japan1.5%

See Ruby Tuesday (restaurant) audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Ruby Tuesday (restaurant) have in United States?

Ruby Tuesday (restaurant) has an estimated audience of 3,691,100 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Ruby Tuesday (restaurant) fans?

57.8% of Ruby Tuesday (restaurant) fans are female, 42.2% are male, with an average age of 42.0 years.

Which brands do Ruby Tuesday (restaurant) fans like most?

Ruby Tuesday (restaurant) fans show strongest brand affinity for Penn Station (restaurant) (12.99×), Megan Hilty (39.38×), and Texas Roadhouse (3.57×) over the country average.

Where do Ruby Tuesday (restaurant) fans live in United States?

Ruby Tuesday (restaurant) fans in United States are most concentrated in Florida (reach 520,218), Georgia (reach 319,690), and North Carolina (reach 305,412). These three regions account for the largest share of the active audience.

What other brands do Ruby Tuesday (restaurant) fans also like?

Beyond Ruby Tuesday (restaurant) itself, the audience over-indexes on Megan Hilty (39.38×), Texas Roadhouse (3.57×), Zoom (TV channel) (5.28×), and Red Robin (8.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby Tuesday (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.