Rascasse Audience Intelligence

Zoom (TV channel) Target Market in United States

A data profile of the people who buy, follow and care about Zoom (TV channel) in United States — modelled from more than twelve digital signal sources. Zoom (TV channel) has an estimated audience of 22,745,443 people in United States.

#144among Brand in United States#69in Technology & Electronics

The average Zoom (TV channel) fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DMAX, NDTV, Arrow, with strongest over-indexing on DMAX (432.55× the country average).

Demographically, the Zoom (TV channel) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zoom (TV channel) fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for DMAX.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoom (TV channel) profile in United States.

Audience size
22.7M
in United States
Gender
57.3%♀
42.7% male
Age
43.3
average years
Country rank
#1395
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zoom (TV channel)

57.3% are female, 42.7% are male, average age 43.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Zoom (TV channel) audience in United States
MetricValue
Female57.3%
Male42.7%
Average age43.3
Estimated audience size22,745,443
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Zoom (TV channel) audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4925%
50+28%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Zoom (TV channel) audience comes from United States.

Worldwide audience distribution share by country for Zoom (TV channel)
CountryShare
United States30.3%
Japan18.3%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoom (TV channel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Zoom (TV channel) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K1.39×
02Massachusetts~600K1.37×
03Alaska~60K1.34×
04California~3.5M1.33×
05Maryland~500K1.30×
06New York~1.5M1.23×
07Utah~200K1.19×
08Hawaii~100K1.18×
09Vermont~50K1.18×
10Washington~500K1.16×
11Delaware~70K1.16×
12New Jersey~700K1.15×
13Arizona~500K1.13×
14Oregon~300K1.11×
15Connecticut~300K1.11×
16Maine~90K1.10×
17Florida~1.5M1.09×
18Virginia~600K1.09×
19Colorado~400K1.08×
20Idaho~100K1.08×
21Rhode Island~80K1.06×
22New Hampshire~90K1.05×
23Michigan~600K1.03×
24New Mexico~100K1.03×
25Georgia~700K1.02×
26North Carolina~700K1.00×
27Texas~2M0.99×
28Illinois~700K0.98×
29Pennsylvania~700K0.97×
30Minnesota~300K0.97×
31Alabama~300K0.94×
32Montana~60K0.94×
33Kansas~200K0.92×
34Nebraska~100K0.90×
35Missouri~300K0.85×
36Louisiana~200K0.85×
37Arkansas~200K0.84×
38Tennessee~400K0.83×
39South Carolina~300K0.82×
40Wisconsin~300K0.82×
41Ohio~600K0.81×
42Nevada~200K0.81×
43Oklahoma~200K0.79×
44Indiana~300K0.78×
45Iowa~100K0.78×
46South Dakota~40K0.78×
47Kentucky~200K0.75×
48Mississippi~100K0.74×
49North Dakota~30K0.72×
50West Virginia~70K0.62×
Fig. 06

Affinity by region

Affinity by region — Zoom (TV channel), United States
0.62×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoom (TV channel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoom (TV channel) audience
#·InterestCategoryAffinity×
01DMAXMovies & TV432.55×
02NDTVMovies & TV81.25×
03Lost (TV series)Movies & TV59.74×
04Saif Ali KhanMovies & TV53.22×
05HindustanPolitics & Society34.14×
06Smart CommunicationsTechnology & Electronics33.01×
07KajolMovies & TV29.60×
08Dots (video game)Games29.53×
09Ranbir KapoorMovies & TV26.99×
10Shah Rukh KhanMovies & TV25.52×
11Deepika PadukoneMovies & TV24.77×
12Genghis KhanPolitics & Society20.04×
13Cricket World CupSports20.00×
14Etihad AirwaysTravel & Leisure20.00×
15HindiPolitics & Society17.85×
16ArrowMovies & TV15.24×
17Temptation Island (TV series)Movies & TV15.18×
18India national cricket teamSports14.82×
19Priyanka ChopraMovies & TV11.00×
20HinduismPolitics & Society6.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoom (TV channel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoom (TV channel) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.98×
Price SensitivityPREMIUM1.73×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoom (TV channel) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.88×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zoom (TV channel)'s target market in United States?

Zoom (TV channel)'s target market in United States covers an estimated 22,745,443 people, concentrated in California and Texas.

02

What is the gender split and age of Zoom (TV channel) customers?

57.3% of the Zoom (TV channel) audience are female, 42.7% are male, with an average age of 43.3 years.

03

Which brands do Zoom (TV channel) fans like most?

Zoom (TV channel) fans show strongest brand affinity for DMAX (432.55×), NDTV (81.25×), and Arrow (15.24×) over the country average.

04

Where do Zoom (TV channel) fans live in United States?

Zoom (TV channel) fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Zoom (TV channel) fans also like?

Beyond Zoom (TV channel) itself, the audience over-indexes on NDTV (81.25×), Arrow (15.24×), Smart Communications (33.01×), and Hindi (17.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Zoom (TV channel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoom (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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