Zoom (TV channel) Audience in United States

Zoom (TV channel) logo

Zoom (TV channel) has an estimated audience of 22,626,422 people in United States. 57.3% are female, 42.7% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Defrutum, Mangaka, Hammacher Schlemmer, Scorpio (comics).

The average Zoom (TV channel) fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Defrutum, Mangaka, with strongest over-indexing on The Halal Guys (39.95× the country average). Demographically, the Zoom (TV channel) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Zoom (TV channel) fans

Demographic split for Zoom (TV channel) audience in United States
MetricValue
Female57.3%
Male42.7%
Average age43.3
Estimated audience size22,626,422

Audience persona

The typical Zoom (TV channel) fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Zoom (TV channel) in United States
RegionReachAffinity
California3,428,2331.38×
Texas1,999,6941.03×
Florida1,734,3681.13×
New York1,617,2411.28×
Illinois788,8911.05×
Pennsylvania743,4890.98×
Georgia721,5881.04×
North Carolina703,5791.03×
New Jersey681,1531.18×
Massachusetts632,5731.42×
Virginia623,1201.13×
Michigan615,1531.04×
Ohio571,3240.82×
Washington557,9741.23×
Arizona535,9961.16×
Maryland507,7401.31×
Colorado404,5971.13×
Tennessee382,3810.84×
Indiana324,2430.78×
Minnesota321,2780.99×
Missouri315,4420.86×
Oregon294,5931.14×
Alabama292,3880.93×
South Carolina283,5890.83×
Wisconsin282,3370.83×
Connecticut254,4331.12×
Utah244,0911.2×
Louisiana231,7840.79×
Kentucky210,9600.74×
Oklahoma197,8930.79×
Nevada180,1020.82×
Kansas161,2900.9×
Arkansas148,8560.8×
Iowa144,1320.77×
Mississippi132,4000.71×
Idaho120,3071.06×
Hawaii115,5341.19×
New Mexico113,7051×
Nebraska99,6910.88×
Washington, District of Columbia95,6231.41×
New Hampshire91,7981.03×
Maine88,7181.09×
Rhode Island72,9551.01×
Delaware68,1441.09×
West Virginia62,0950.59×
Alaska60,1331.24×
Montana57,1220.91×
Vermont44,9951.13×
South Dakota37,4980.72×
North Dakota30,0300.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoom (TV channel) audience
BrandAffinityCategory
The Halal Guys39.95×Food & Beverages
Defrutum316.45×Food & Beverages
Mangaka7.52×Literature
Hammacher Schlemmer18.56×Fashion & Accessoires
Scorpio (comics)21.12×Literature
Klout51.27×Technology & Electronics
Vocal harmony2.83×Music & Radio
Goop3.19×Internet & Social Media
Fairy godmother4.39×Literature
Historic site2.5×Arts & Culture
Jaguar F-Pace7.8×Cars & Mobility
Noodle (Gorillaz)1.94×Music & Radio
Governor of Michigan3.78×Politics & Society
Corona (band)2.72×Music & Radio
Necktie2.39×Fashion & Accessoires
Nebraska Cornhuskers football1.68×Sports
Hipster4.32×Politics & Society
TeachHUB1.67×Business & Career
Sears1.7×Shopping
National College of Ireland14.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoom (TV channel) audience
TraitClusterScore
Price SensitivityPREMIUM2.02
Quality AwarenessPREMIUM1.87
Career OrientationPOWER1.33
LGBTQ+ IdentityOPEN1.29
Community OrientationOPEN1.29
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Zoom (TV channel)
CountryShare
United States30.4%
Japan18.2%
India7.8%

See Zoom (TV channel) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Zoom (TV channel) have in United States?

Zoom (TV channel) has an estimated audience of 22,626,422 people in United States, concentrated in California and Texas.

What is the gender split and age of Zoom (TV channel) fans?

57.3% of Zoom (TV channel) fans are female, 42.7% are male, with an average age of 43.3 years.

Which brands do Zoom (TV channel) fans like most?

Zoom (TV channel) fans show strongest brand affinity for The Halal Guys (39.95×), Defrutum (316.45×), and Mangaka (7.52×) over the country average.

Where do Zoom (TV channel) fans live in United States?

Zoom (TV channel) fans in United States are most concentrated in California (reach 3,428,233), Texas (reach 1,999,694), and Florida (reach 1,734,368). These three regions account for the largest share of the active audience.

What other brands do Zoom (TV channel) fans also like?

Beyond Zoom (TV channel) itself, the audience over-indexes on Defrutum (316.45×), Mangaka (7.52×), Hammacher Schlemmer (18.56×), and Scorpio (comics) (21.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoom (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.