Smart Communications Audience in United States

Smart Communications logo

Smart Communications has an estimated audience of 1,746,051 people in United States. 54.5% are female, 45.5% are male, average age 34.2. Top regions: Florida, Texas, Kentucky. Top brand affinities: Stars, Zoom (TV channel), EastWest Bank, SAS (software), Google News.

The average Smart Communications fan in United States is 34.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Kentucky. Top brand affinities include Stars, Zoom (TV channel), EastWest Bank, with strongest over-indexing on Stars (57.38× the country average). Demographically, the Smart Communications audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Smart Communications fans

Demographic split for Smart Communications audience in United States
MetricValue
Female54.5%
Male45.5%
Average age34.2
Estimated audience size1,746,051

Audience persona

The typical Smart Communications fan in United States is balanced, around 34.2 years old, with strong Family Orientation tendencies and a notable affinity for Stars.

Top regions in United States

Top regions ranked by reach for Smart Communications in United States
RegionReachAffinity
Florida314,9952.66×
Texas265,1971.77×
Kentucky118,4675.41×
Michigan108,7152.38×
Virginia96,5392.27×
Pennsylvania76,4601.3×
New Mexico61,4197.01×
California59,6950.31×
Louisiana49,4042.19×
Arkansas47,1203.28×
South Carolina44,4871.69×
Tennessee42,8161.22×
Nebraska39,5474.52×
Ohio38,6110.72×
Nevada33,0051.95×
Missouri32,6491.16×
Kansas26,6601.94×
North Carolina23,8240.45×
Georgia22,8440.42×
Illinois18,5870.32×
West Virginia18,3342.25×
Mississippi16,1821.12×
Indiana9,4670.3×
New York9,4120.1×
Maryland7,2590.24×
Oklahoma6,7080.35×
Iowa5,7200.4×
Washington5,5990.16×
Arizona4,9580.14×
Alabama4,1060.17×
Colorado3,7260.14×
New Jersey3,3440.08×
Oregon2,6350.13×
Montana2,5780.53×
Massachusetts2,1870.06×
Minnesota1,9170.08×
North Dakota1,7560.49×
Wisconsin1,4760.06×
Washington, District of Columbia1,3940.27×
Utah1,1810.08×
Connecticut9240.05×
Idaho6880.08×
Hawaii6700.09×
New Hampshire5520.08×
Delaware4780.1×
Rhode Island4150.07×
Maine3430.05×
Vermont3260.11×
Wyoming2890.11×
Alaska2820.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smart Communications audience
BrandAffinityCategory
Stars57.38×Music & Radio
Zoom (TV channel)33.01×Technology & Electronics
EastWest Bank173.8×Business & Career
SAS (software)113.13×Technology & Electronics
Google News20×News
The Prisoner215.99×Movies & TV
Jollibee30.91×Food & Beverages
The Searchers (film)128.4×
OPM (band)61.97×Music & Radio
pronoun57.38×Music & Radio
San Miguel Brewery147.36×Food & Beverages
LBC Express231.53×Business & Career
Programmable logic controller226.76×Technology & Electronics
courtship.142.43×Music & Radio
Gerry's Grill170.76×Food & Beverages
Media Markt203.13×Shopping
Cebu Pacific89.52×Travel & Leisure
St. Lucia34.45×Music & Radio
Philippine Airlines45.88×Travel & Leisure
Prison Architect172.65×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smart Communications audience
TraitClusterScore
Family OrientationCONSERVATISM4.72
TravellingTHRILL3.17
LGBTQ+ IdentityOPEN2.46
Sports ActivityPOWER1.42
Quality AwarenessPREMIUM1.3
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Smart Communications
CountryShare
United States96.3%
Mexico1.8%
Bangladesh0.4%

See Smart Communications audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Smart Communications have in United States?

Smart Communications has an estimated audience of 1,746,051 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Smart Communications fans?

54.5% of Smart Communications fans are female, 45.5% are male, with an average age of 34.2 years.

Which brands do Smart Communications fans like most?

Smart Communications fans show strongest brand affinity for Stars (57.38×), Zoom (TV channel) (33.01×), and EastWest Bank (173.8×) over the country average.

Where do Smart Communications fans live in United States?

Smart Communications fans in United States are most concentrated in Florida (reach 314,995), Texas (reach 265,197), and Kentucky (reach 118,467). These three regions account for the largest share of the active audience.

What other brands do Smart Communications fans also like?

Beyond Smart Communications itself, the audience over-indexes on Zoom (TV channel) (33.01×), EastWest Bank (173.8×), SAS (software) (113.13×), and Google News (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.