Rascasse Audience Intelligence

Smart Communications Target Market in United States

A data profile of the people who buy, follow and care about Smart Communications in United States — modelled from more than twelve digital signal sources. Smart Communications has an estimated audience of 2,040,540 people in United States.

#1424among Brand in United States#516in Technology & Electronics

The average Smart Communications fan in United States is 34.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Kentucky.

Top brand affinities include Stars, Zoom (TV channel), EastWest Bank, with strongest over-indexing on Stars (57.38× the country average).

Demographically, the Smart Communications audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smart Communications fan in United States is balanced, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Stars.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smart Communications profile in United States.

Audience size
2M
in United States
Gender
54.5%♀
45.5% male
Age
34.2
average years
Country rank
#14007
Brand in United States
Fig. 01

Search interest · 12-month trend

+129%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smart Communications

54.5% are female, 45.5% are male, average age 34.2.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Smart Communications audience in United States
MetricValue
Female54.5%
Male45.5%
Average age34.2
Estimated audience size2,040,540
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Smart Communications audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Smart Communications audience comes from United States.

Worldwide audience distribution share by country for Smart Communications
CountryShare
United States96.8%
Mexico1.6%
Bangladesh0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smart Communications audience in United States is strongest.

Fig. 05

Top regions by affinity

Smart Communications customers by region in United States
#RegionReachAffinity×
01New Mexico~70K8.43×
02Kentucky~100K5.01×
03Nebraska~30K3.81×
04Florida~400K3.60×
05Arkansas~40K2.98×
06Michigan~100K2.31×
07Louisiana~50K2.25×
08Texas~300K2.24×
09Virginia~90K2.21×
10Kansas~30K2.04×
11South Carolina~50K1.81×
12Nevada~30K1.76×
13West Virginia~10K1.67×
14Mississippi~20K1.40×
15Tennessee~40K1.21×
16Missouri~30K1.09×
17Pennsylvania~60K1.02×
18Ohio~40K0.73×
19Alaska~3K0.73×
20Montana~3K0.71×
21Vermont~2K0.65×
22North Dakota~2K0.63×
23Maine~3K0.48×
24Delaware~2K0.48×
25South Dakota~2K0.48×
26North Carolina~20K0.47×
27Hawaii~3K0.46×
28New Hampshire~3K0.44×
29Georgia~20K0.41×
30Rhode Island~2K0.41×
31Idaho~3K0.39×
32Indiana~10K0.38×
33Iowa~5K0.38×
34Oklahoma~7K0.37×
35Washington, District of Columbia~2K0.35×
36Oregon~6K0.31×
37Connecticut~5K0.31×
38Alabama~7K0.30×
39California~60K0.29×
40Illinois~20K0.29×
41Utah~4K0.29×
42Arizona~9K0.25×
43Maryland~8K0.25×
44Washington~9K0.24×
45Wisconsin~6K0.22×
46Minnesota~6K0.22×
47Colorado~6K0.20×
48Massachusetts~6K0.18×
49New Jersey~7K0.16×
50New York~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Smart Communications, United States
0.13×1.00×8.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smart Communications audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smart Communications audience
#·InterestCategoryAffinity×
01LBC ExpressBusiness & Career231.53×
02Programmable logic controllerTechnology & Electronics226.76×
03The PrisonerMovies & TV215.99×
04Media MarktShopping203.13×
05EastWest BankBusiness & Career173.80×
06Prison ArchitectGames172.65×
07Gerry's GrillFood & Beverages170.76×
08San Miguel BreweryFood & Beverages147.36×
09courtship.Music & Radio142.43×
10The Searchers (film)Movie / TV Show / Series128.40×
11SAS (software)Technology & Electronics113.13×
12Cebu PacificTravel & Leisure89.52×
13Porno for PyrosMusic & Radio76.82×
14OPM (band)Music & Radio61.97×
15StarsMusic & Radio57.38×
16pronounMusic & Radio57.38×
17St. LuciaMusic & Radio34.45×
18Zoom (TV channel)Technology & Electronics33.01×
19JollibeeFood & Beverages30.91×
20Google NewsNews20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smart Communications audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smart Communications audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.70×
Need for SecurityCONSERVATISM2.21×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smart Communications audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
MindfulnessBALANCE0.98×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smart Communications's target market in United States?

Smart Communications's target market in United States covers an estimated 2,040,540 people, concentrated in Florida and Texas.

02

What is the gender split and age of Smart Communications customers?

54.5% of the Smart Communications audience are female, 45.5% are male, with an average age of 34.2 years.

03

Which brands do Smart Communications fans like most?

Smart Communications fans show strongest brand affinity for Stars (57.38×), Zoom (TV channel) (33.01×), and EastWest Bank (173.8×) over the country average.

04

Where do Smart Communications fans live in United States?

Smart Communications fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and Kentucky (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Smart Communications fans also like?

Beyond Smart Communications itself, the audience over-indexes on Zoom (TV channel) (33.01×), EastWest Bank (173.8×), SAS (software) (113.13×), and Google News (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Smart Communications audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smart Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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