The Searchers (film) Audience in United States

The Searchers (film) has an estimated audience of 488,867 people in United States. 38.8% are female, 61.2% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Sam Elliott, Tom Selleck, Smart Communications, Shirley MacLaine, Paul Newman.

The average The Searchers (film) fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sam Elliott, Tom Selleck, Smart Communications, with strongest over-indexing on Sam Elliott (81.63× the country average). Demographically, the The Searchers (film) audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of The Searchers (film) fans

Demographic split for The Searchers (film) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age44.5
Estimated audience size488,867

Audience persona

The typical The Searchers (film) fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for The Searchers (film) in United States
RegionReachAffinity
California52,6500.98×
Texas39,7600.95×
New York27,7861.02×
Florida21,4430.65×
Illinois16,9571.04×
Pennsylvania14,3740.87×
Ohio13,9000.92×
Arizona11,9861.2×
North Carolina11,6860.79×
Georgia11,3270.75×
Missouri10,8511.38×
Tennessee10,6631.09×
Michigan10,1370.79×
Virginia9,8560.83×
New Jersey9,5680.77×
Washington9,0120.92×
Indiana8,5350.96×
Massachusetts8,4100.87×
Wisconsin8,3271.13×
Colorado7,6981×
Oregon7,4871.34×
Kentucky7,3991.21×
Minnesota7,2431.03×
Oklahoma7,2081.33×
Alabama6,7240.98×
Maryland6,4680.77×
South Carolina5,8230.79×
Louisiana5,7630.91×
Utah5,7481.31×
Kansas5,2881.37×
Iowa4,9741.24×
Arkansas4,9291.22×
Connecticut4,2190.86×
Nevada3,6820.78×
Mississippi3,6660.91×
Idaho3,0041.23×
Nebraska2,8551.16×
New Mexico2,5541.04×
West Virginia2,2991.01×
Montana2,0241.49×
New Hampshire1,8660.97×
Maine1,8351.05×
South Dakota1,3251.17×
Hawaii1,2670.6×
Washington, District of Columbia1,2410.84×
Rhode Island1,2280.79×
Wyoming9931.37×
North Dakota9330.93×
Alaska9190.88×
Vermont8240.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Searchers (film) audience
BrandAffinityCategory
Sam Elliott81.63×Movies & TV
Tom Selleck68.93×Movies & TV
Smart Communications116.4×Technology & Electronics
Shirley MacLaine94.49×Movies & TV
Paul Newman53.44×Movies & TV
James Stewart85.23×Movies & TV
Clint Eastwood23.69×Movies & TV
The Good, the Bad and the Ugly53.31×Movies & TV
Solitaire17.44×Games
Steve McQueen32.77×Movies & TV
John Wayne22.4×Movies & TV
Owen Wilson20×Movies & TV
Hell on Wheels (TV series)37.15×Movies & TV
Isla Fisher20×Movies & TV
Kenny Rogers26.94×Music & Radio
Planet Fitness4.33×Sports
Drudge Report7.68×Sports
Sharon Osbourne12.36×Movies & TV
William Shatner12.66×Movies & TV
Kevin Costner11.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Searchers (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.25
TravellingTHRILL1.52
SpiritualityBALANCE1.46
Need for SecurityCONSERVATISM1.38
IndividualismJOY1.34
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for The Searchers (film)
CountryShare
United States49.7%
United Kingdom14.5%
Canada4.5%

See The Searchers (film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Searchers (film) have in United States?

The Searchers (film) has an estimated audience of 488,867 people in United States, concentrated in California and Texas.

What is the gender split and age of The Searchers (film) fans?

38.8% of The Searchers (film) fans are female, 61.2% are male, with an average age of 44.5 years.

Which brands do The Searchers (film) fans like most?

The Searchers (film) fans show strongest brand affinity for Sam Elliott (81.63×), Tom Selleck (68.93×), and Smart Communications (116.4×) over the country average.

Where do The Searchers (film) fans live in United States?

The Searchers (film) fans in United States are most concentrated in California (reach 52,650), Texas (reach 39,760), and New York (reach 27,786). These three regions account for the largest share of the active audience.

What other brands do The Searchers (film) fans also like?

Beyond The Searchers (film) itself, the audience over-indexes on Tom Selleck (68.93×), Smart Communications (116.4×), Shirley MacLaine (94.49×), and Paul Newman (53.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Searchers (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.