Rascasse Audience Intelligence

The Searchers (film) Audience in United States

A data profile of the people who buy, follow and care about The Searchers (film) in United States — modelled from more than twelve digital signal sources. The Searchers (film) has an estimated audience of 514,786 people in United States.

#3156among Movie / TV Show / Series in United States

The average The Searchers (film) fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sam Elliott, Smart Communications, Paul Newman, with strongest over-indexing on Sam Elliott (129.19× the country average).

Demographically, the The Searchers (film) audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Searchers (film) fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Searchers (film) profile in United States.

Audience size
515K
in United States
Gender
38.8%♀
61.2% male
Age
44.5
average years
Country rank
#36034
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Searchers (film) viewers

38.8% are female, 61.2% are male, average age 44.5.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for The Searchers (film) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age44.5
Estimated audience size514,786
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the The Searchers (film) audience in United States
Age bracketShare%
16-1914%
20-2911%
30-3916%
40-4924%
50+35%
Fig. 04

Worldwide distribution

51.7%

of the worldwide The Searchers (film) audience comes from United States.

Worldwide audience distribution share by country for The Searchers (film)
CountryShare
United States51.7%
United Kingdom12.4%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Searchers (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Searchers (film) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.50×
02Wyoming~1K1.45×
03Oklahoma~7K1.35×
04Idaho~3K1.32×
05Missouri~10K1.31×
06Kansas~5K1.30×
07Oregon~7K1.29×
08Utah~6K1.29×
09Arkansas~5K1.29×
10Iowa~5K1.20×
11Kentucky~7K1.18×
12Nebraska~3K1.16×
13Arizona~10K1.14×
14South Dakota~1K1.14×
15New Mexico~3K1.08×
16Maine~2K1.06×
17West Virginia~2K1.05×
18Tennessee~10K1.04×
19Wisconsin~8K1.04×
20Mississippi~4K1.01×
21North Dakota~1K1.01×
22Alabama~7K1.00×
23New Hampshire~2K1.00×
24Alaska~1K1.00×
25Minnesota~7K0.99×
26Colorado~8K0.98×
27Illinois~20K0.95×
28Indiana~9K0.95×
29California~50K0.93×
30New York~30K0.92×
31Louisiana~6K0.91×
32Texas~40K0.90×
33Washington~9K0.90×
34Ohio~10K0.88×
35Connecticut~4K0.87×
36Washington, District of Columbia~1K0.86×
37Pennsylvania~10K0.85×
38Rhode Island~1K0.84×
39Massachusetts~8K0.83×
40South Carolina~6K0.80×
41North Carolina~10K0.79×
42Virginia~9K0.79×
43Nevada~4K0.79×
44Michigan~10K0.76×
45Maryland~6K0.75×
46Delaware<1K0.73×
47New Jersey~9K0.72×
48Georgia~10K0.71×
49Hawaii~1K0.70×
50Florida~20K0.64×
Fig. 06

Affinity by region

Affinity by region — The Searchers (film), United States
0.64×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Searchers (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Searchers (film) audience
#·InterestCategoryAffinity×
01Sam ElliottMovies & TV129.19×
02Smart CommunicationsTechnology & Electronics128.40×
03Shirley MacLaineMovies & TV98.48×
04Paul NewmanMovies & TV90.52×
05James StewartMovies & TV79.74×
06Tom SelleckMovies & TV57.63×
07The Good, the Bad and the UglyMovies & TV57.20×
08Hell on Wheels (TV series)Movies & TV43.10×
09Steve McQueenMovies & TV40.99×
10Seth GreenMovies & TV32.41×
11Ed HarrisMovies & TV27.88×
12Kenny RogersMusic & Radio21.90×
13SolitaireGames20.00×
14Isla FisherMovies & TV20.00×
15John WayneMovies & TV19.54×
16James DeanMovies & TV16.06×
17Sharon OsbourneMovies & TV13.44×
18Nathan FillionMovies & TV13.13×
19William ShatnerMovies & TV11.18×
20Drudge ReportSports8.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Searchers (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Searchers (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
SpiritualityBALANCE2.29×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Searchers (film) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.66×
Pet OwnershipJOY0.69×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Searchers (film) have in United States?

The Searchers (film) has an estimated audience of 514,786 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Searchers (film) viewers?

38.8% of The Searchers (film) fans are female, 61.2% are male, with an average age of 44.5 years.

03

Which brands do The Searchers (film) fans like most?

The Searchers (film) fans show strongest brand affinity for Sam Elliott (129.19×), Smart Communications (128.4×), and Paul Newman (90.52×) over the country average.

04

Where do The Searchers (film) fans live in United States?

The Searchers (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Searchers (film) fans also like?

Beyond The Searchers (film) itself, the audience over-indexes on Smart Communications (128.4×), Paul Newman (90.52×), Shirley MacLaine (98.48×), and Tom Selleck (57.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See The Searchers (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Searchers (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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