William Shatner Audience in United States

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William Shatner has an estimated audience of 6,317,568 people in United States. 37.6% are female, 62.4% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Natalie Dormer, Star Trek (film), Eric Bana, Patrick Stewart, Leonard Nimoy.

The average William Shatner fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natalie Dormer, Star Trek (film), Eric Bana, with strongest over-indexing on Natalie Dormer (35.14× the country average). Demographically, the William Shatner audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of William Shatner fans

Demographic split for William Shatner audience in United States
MetricValue
Female37.6%
Male62.4%
Average age46.9
Estimated audience size6,317,568

Audience persona

The typical William Shatner fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Natalie Dormer.

Top regions in United States

Top regions ranked by reach for William Shatner in United States
RegionReachAffinity
California606,0670.87×
Texas461,9910.85×
Florida390,5470.91×
New York308,4850.87×
Ohio234,8891.21×
Pennsylvania226,9221.07×
Illinois206,1670.98×
Michigan184,0491.11×
North Carolina177,1910.93×
Georgia162,8090.84×
Indiana147,2961.28×
Virginia147,0810.96×
Washington146,1351.15×
New Jersey145,0200.9×
Arizona140,7201.09×
Tennessee132,1231.04×
Missouri120,2621.18×
Massachusetts119,5740.96×
Wisconsin108,4181.14×
Kentucky102,9231.3×
Colorado98,8020.99×
Minnesota95,2441.05×
South Carolina93,7230.99×
Maryland91,1340.84×
Oregon85,9681.19×
Alabama84,2150.95×
Oklahoma76,7421.09×
Louisiana70,0680.86×
Connecticut59,8980.95×
Iowa59,5551.14×
Nevada57,7670.95×
Utah54,8650.97×
Arkansas52,5071.01×
Kansas50,6811.02×
Mississippi40,2690.77×
Idaho35,3201.11×
Nebraska33,3111.05×
West Virginia32,7071.11×
New Mexico31,1290.98×
New Hampshire28,1281.13×
Maine24,7281.09×
Hawaii19,0140.7×
Rhode Island18,5150.92×
Montana18,4401.05×
South Dakota15,9911.1×
Delaware14,0590.81×
Washington, District of Columbia12,7440.67×
Alaska12,3960.92×
North Dakota11,6850.9×
Vermont11,0911×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for William Shatner audience
BrandAffinityCategory
Natalie Dormer35.14×Movies & TV
Star Trek (film)18.15×Movies & TV
Eric Bana14.98×Movies & TV
Patrick Stewart18.63×Movies & TV
Leonard Nimoy22.15×Movies & TV
Peacemaker3.16×Movies & TV
Superman1.91×Movies & TV
Kirstie Alley13.72×Movies & TV
Kyle Chandler14.84×Movies & TV
The Wild18.89×Movies & TV
Padmé Amidala17.77×Movies & TV
Christopher Lloyd8.98×Movies & TV
Robert Redford4.28×Movies & TV
jump rope25.15×Sports
Pacific Rim (film)12.09×Movies & TV
Fox News Channel1.66×Movies & TV
Elizabeth Debicki13.7×Movies & TV
Winona Ryder5.51×Movies & TV
Megyn Kelly7.8×Movies & TV
Nathan Fillion7.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by William Shatner audience
TraitClusterScore
PatriotismCONSERVATISM2.33
TraditionCONSERVATISM1.57
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.28
SpiritualityBALANCE1.24
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for William Shatner
CountryShare
United States52.3%
United Kingdom8.4%
Germany7.3%

See William Shatner audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does William Shatner have in United States?

William Shatner has an estimated audience of 6,317,568 people in United States, concentrated in California and Texas.

What is the gender split and age of William Shatner fans?

37.6% of William Shatner fans are female, 62.4% are male, with an average age of 46.9 years.

Which brands do William Shatner fans like most?

William Shatner fans show strongest brand affinity for Natalie Dormer (35.14×), Star Trek (film) (18.15×), and Eric Bana (14.98×) over the country average.

Where do William Shatner fans live in United States?

William Shatner fans in United States are most concentrated in California (reach 606,067), Texas (reach 461,991), and Florida (reach 390,547). These three regions account for the largest share of the active audience.

What other brands do William Shatner fans also like?

Beyond William Shatner itself, the audience over-indexes on Star Trek (film) (18.15×), Eric Bana (14.98×), Patrick Stewart (18.63×), and Leonard Nimoy (22.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for William Shatner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.