Rascasse Audience Intelligence

William Shatner Audience in United States

A data profile of the people who buy, follow and care about William Shatner in United States — modelled from more than twelve digital signal sources. William Shatner has an estimated audience of 6,459,284 people in United States.

#167among Actor Actress or TV Star in United States#465among Person in United States#487in Movies & TV

The average William Shatner fan in United States is 46.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Uma Thurman, Natalie Dormer, Star Trek (film), with strongest over-indexing on Uma Thurman (22.33× the country average).

Demographically, the William Shatner audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical William Shatner fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Uma Thurman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William Shatner profile in United States.

Audience size
6.5M
in United States
Gender
37.6%♀
62.4% male
Age
46.9
average years
Country rank
#5384
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of William Shatner fans

37.6% are female, 62.4% are male, average age 46.9.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for William Shatner audience in United States
MetricValue
Female37.6%
Male62.4%
Average age46.9
Estimated audience size6,459,284
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the William Shatner audience in United States
Age bracketShare%
16-197%
20-2910%
30-3917%
40-4927%
50+39%
Fig. 04

Worldwide distribution

52.6%

of the worldwide William Shatner audience comes from United States.

Worldwide audience distribution share by country for William Shatner
CountryShare
United States52.6%
United Kingdom8.4%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William Shatner audience in United States is strongest.

Fig. 05

Top regions by affinity

William Shatner fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K1.25×
02Oregon~90K1.19×
03West Virginia~30K1.18×
04New Hampshire~30K1.18×
05Indiana~100K1.17×
06Missouri~100K1.16×
07Maine~30K1.16×
08Ohio~200K1.15×
09Wisconsin~100K1.15×
10Michigan~200K1.12×
11Washington~100K1.12×
12Iowa~60K1.12×
13Oklahoma~80K1.11×
14Idaho~40K1.11×
15Tennessee~100K1.07×
16Arkansas~60K1.07×
17Vermont~10K1.07×
18Arizona~100K1.06×
19Kansas~50K1.06×
20Montana~20K1.06×
21Pennsylvania~200K1.05×
22Minnesota~100K1.05×
23South Dakota~20K1.05×
24Nebraska~30K1.03×
25New Mexico~30K1.02×
26South Carolina~90K0.99×
27Utah~60K0.99×
28Alaska~10K0.99×
29Connecticut~60K0.98×
30Rhode Island~20K0.96×
31North Dakota~10K0.96×
32Alabama~80K0.95×
33Illinois~200K0.94×
34Colorado~90K0.94×
35Nevada~60K0.94×
36North Carolina~200K0.93×
37Florida~400K0.91×
38New Jersey~100K0.91×
39Virginia~100K0.91×
40Delaware~20K0.91×
41Massachusetts~100K0.90×
42Maryland~90K0.85×
43New York~300K0.84×
44Louisiana~70K0.84×
45California~600K0.82×
46Georgia~200K0.82×
47Mississippi~40K0.82×
48Texas~400K0.78×
49Hawaii~20K0.69×
50Washington, District of Columbia~10K0.65×
Fig. 06

Affinity by region

Affinity by region — William Shatner, United States
0.65×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the William Shatner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for William Shatner audience
#·InterestCategoryAffinity×
01Natalie DormerMovies & TV35.14×
02jump ropeSports25.15×
03Uma ThurmanMovies & TV22.33×
04Leonard NimoyMovies & TV22.15×
05The WildMovies & TV18.89×
06Patrick StewartMovies & TV18.63×
07Star Trek (film)Movies & TV18.15×
08Padmé AmidalaMovies & TV17.77×
09Eric BanaMovies & TV14.98×
10Kyle ChandlerMovies & TV14.84×
11Kirstie AlleyMovies & TV13.72×
12Pacific Rim (film)Movies & TV12.09×
13Sissy SpacekMovies & TV11.04×
14Christopher LloydMovies & TV8.98×
15Robert RedfordMovies & TV4.28×
16Dick Van DykeMovies & TV3.74×
17PeacemakerMovies & TV3.16×
18Mitch McConnellPolitics & Society2.07×
19SupermanMovies & TV1.91×
20Donald TrumpPolitics & Society1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the William Shatner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by William Shatner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
SpiritualityBALANCE1.31×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by William Shatner audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.86×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does William Shatner have in United States?

William Shatner has an estimated audience of 6,459,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of William Shatner fans?

37.6% of William Shatner fans are female, 62.4% are male, with an average age of 46.9 years.

03

Which brands do William Shatner fans like most?

William Shatner fans show strongest brand affinity for Uma Thurman (22.33×), Natalie Dormer (35.14×), and Star Trek (film) (18.15×) over the country average.

04

Where do William Shatner fans live in United States?

William Shatner fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do William Shatner fans also like?

Beyond William Shatner itself, the audience over-indexes on Natalie Dormer (35.14×), Star Trek (film) (18.15×), Eric Bana (14.98×), and Patrick Stewart (18.63×) compared to the United States average.

Appendix

Explore more audiences

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See William Shatner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for William Shatner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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