Star Trek (film) Audience in United States

Star Trek (film) logo

Star Trek (film) has an estimated audience of 3,383,080 people in United States. 34.3% are female, 65.7% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Patrick Stewart, William Shatner, Molly Ringwald, Pacific Rim (film).

The average Star Trek (film) fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Patrick Stewart, William Shatner, with strongest over-indexing on Finnair (675× the country average). Demographically, the Star Trek (film) audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Star Trek (film) fans

Demographic split for Star Trek (film) audience in United States
MetricValue
Female34.3%
Male65.7%
Average age41.8
Estimated audience size3,383,080

Audience persona

The typical Star Trek (film) fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Star Trek (film) in United States
RegionReachAffinity
California382,4031.03×
Texas283,4340.97×
Florida210,3530.92×
New York174,9050.93×
Illinois107,0950.95×
Pennsylvania104,5820.92×
Ohio104,3911×
North Carolina93,7900.92×
Arizona90,4511.31×
Georgia89,1740.86×
Michigan87,6400.99×
Washington85,6601.26×
Virginia84,6421.03×
New Jersey67,1480.78×
Tennessee66,1930.98×
Indiana62,6311.01×
Alabama62,1841.32×
Massachusetts58,4890.88×
Missouri58,2701.07×
Colorado55,8491.05×
Maryland53,5500.92×
Oregon51,2761.32×
Minnesota50,9711.05×
Wisconsin49,1550.97×
South Carolina43,6620.86×
Oklahoma42,5431.13×
Kentucky39,2590.93×
Utah36,9321.22×
Louisiana35,2580.81×
Connecticut30,6330.9×
Nevada30,5210.93×
Arkansas29,9171.07×
Kansas27,8201.04×
Iowa27,4960.99×
Mississippi21,5970.77×
Idaho19,7431.16×
New Mexico18,4951.09×
Nebraska17,8621.05×
West Virginia14,7530.94×
Hawaii14,2780.98×
Maine13,7451.13×
New Hampshire12,5120.94×
Alaska10,4731.45×
Montana9,2000.98×
Rhode Island9,0230.84×
Washington, District of Columbia8,6340.85×
Delaware7,5450.81×
South Dakota7,4160.95×
North Dakota6,0620.87×
Vermont5,7460.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek (film) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Patrick Stewart39.24×Movies & TV
William Shatner18.26×Movies & TV
Molly Ringwald20×Movies & TV
Pacific Rim (film)23.16×Movies & TV
Autism Awareness9.28×Health
Superman2.64×Movies & TV
Diabetes mellitus awareness6.24×Health
Singer-songwriter3.41×Music & Radio
Star Trek10.19×Movies & TV
Microblogging6.69×Technology & Electronics
Scooby-Doo3.79×Movies & TV
Josh Brolin9.79×Movies & TV
Ready Player One14.43×Movies & TV
Winona Ryder6.46×Movies & TV
Jennifer Love Hewitt7.45×Movies & TV
Guardians of the Galaxy (film)6.93×Movies & TV
Mulan (1998 film)9.2×Movies & TV
Income tax6.67×Business & Career
Reddit2.11×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.81
Early Adopter MentalityPOWER1.54
Risk AppetiteTHRILL1.34
IndividualismJOY1.26
ExtroversionTHRILL1.18
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Star Trek (film)
CountryShare
United States39.7%
Germany12.3%
United Kingdom7.1%

See Star Trek (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Star Trek (film) have in United States?

Star Trek (film) has an estimated audience of 3,383,080 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek (film) fans?

34.3% of Star Trek (film) fans are female, 65.7% are male, with an average age of 41.8 years.

Which brands do Star Trek (film) fans like most?

Star Trek (film) fans show strongest brand affinity for Finnair (675×), Patrick Stewart (39.24×), and William Shatner (18.26×) over the country average.

Where do Star Trek (film) fans live in United States?

Star Trek (film) fans in United States are most concentrated in California (reach 382,403), Texas (reach 283,434), and Florida (reach 210,353). These three regions account for the largest share of the active audience.

What other brands do Star Trek (film) fans also like?

Beyond Star Trek (film) itself, the audience over-indexes on Patrick Stewart (39.24×), William Shatner (18.26×), Molly Ringwald (20×), and Pacific Rim (film) (23.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.