Rascasse Audience Intelligence

Mulan (1998 film) Audience in United States

A data profile of the people who buy, follow and care about Mulan (1998 film) in United States — modelled from more than twelve digital signal sources. Mulan (1998 film) has an estimated audience of 3,728,955 people in United States.

#23among Animation in United States#322among Movie / TV Show / Series in United States#988in Movies & TV

The average Mulan (1998 film) fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brave (2012 film), Daiso, Dumbo, with strongest over-indexing on Brave (2012 film) (29.41× the country average).

Demographically, the Mulan (1998 film) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mulan (1998 film) fan in United States is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Brave (2012 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mulan (1998 film) profile in United States.

Audience size
3.7M
in United States
Gender
62.6%♀
37.4% male
Age
33.5
average years
Country rank
#8534
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mulan (1998 film) viewers

62.6% are female, 37.4% are male, average age 33.5.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Mulan (1998 film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age33.5
Estimated audience size3,728,955
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Mulan (1998 film) audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4913%
50+12%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Mulan (1998 film) audience comes from United States.

Worldwide audience distribution share by country for Mulan (1998 film)
CountryShare
United States27.3%
Brazil8.9%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mulan (1998 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mulan (1998 film) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~70K2.38×
02Utah~50K1.37×
03Hawaii~20K1.33×
04California~500K1.22×
05Arizona~90K1.22×
06Texas~400K1.16×
07Massachusetts~80K1.16×
08Tennessee~80K1.14×
09New Mexico~20K1.12×
10Georgia~100K1.09×
11Nevada~40K1.09×
12Florida~300K1.08×
13Idaho~20K1.08×
14Alaska~9K1.08×
15Washington~80K1.05×
16Oklahoma~40K1.05×
17Virginia~90K0.99×
18Kentucky~50K0.98×
19North Carolina~100K0.97×
20Indiana~70K0.97×
21Alabama~50K0.96×
22Louisiana~50K0.96×
23Oregon~40K0.96×
24Missouri~60K0.95×
25South Carolina~50K0.95×
26Kansas~30K0.95×
27South Dakota~8K0.95×
28Maryland~60K0.94×
29Colorado~60K0.94×
30Nebraska~20K0.94×
31Illinois~100K0.93×
32New Jersey~90K0.92×
33Pennsylvania~100K0.91×
34North Dakota~7K0.91×
35Minnesota~50K0.90×
36Connecticut~30K0.90×
37Iowa~30K0.90×
38Mississippi~30K0.90×
39Ohio~100K0.89×
40Montana~9K0.89×
41Rhode Island~10K0.88×
42Wyoming~5K0.88×
43New York~200K0.87×
44Michigan~80K0.87×
45Wisconsin~50K0.85×
46West Virginia~10K0.84×
47Delaware~8K0.83×
48New Hampshire~10K0.80×
49Maine~10K0.80×
50Washington, District of Columbia~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Mulan (1998 film), United States
0.75×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mulan (1998 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mulan (1998 film) audience
#·InterestCategoryAffinity×
01DaisoFashion & Accessoires42.71×
02The Little Mermaid (franchise)Movies & TV33.85×
03Sleeping Beauty (1959 film)Movies & TV30.21×
04Brave (2012 film)Movies & TV29.41×
05DumboMovies & TV28.46×
06Pinocchio (1940 film)Movies & TV28.15×
07Pocahontas (1995 film)Movies & TV27.49×
08Chicken Little (2005 film)Movies & TV27.09×
09TangledMovies & TV25.83×
10Cinderella (1950 film)Movies & TV24.61×
11WALL-EMovies & TV24.43×
12Inside Out (2015 film)Movies & TV21.92×
13Aladdin (1992 Disney film)Movies & TV21.52×
14The IncrediblesMovies & TV21.28×
15Ratatouille (film)Movies & TV19.81×
16ZootopiaMovies & TV19.63×
17Moana (2016 film)Movies & TV19.27×
18Winona RyderMovies & TV18.10×
19MonstersMovies & TV13.50×
20Frozen (2013 film)Movies & TV12.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mulan (1998 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mulan (1998 film) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.34×
Community OrientationOPEN1.33×
TraditionCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mulan (1998 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.94×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mulan (1998 film) have in United States?

Mulan (1998 film) has an estimated audience of 3,728,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mulan (1998 film) viewers?

62.6% of Mulan (1998 film) fans are female, 37.4% are male, with an average age of 33.5 years.

03

Which brands do Mulan (1998 film) fans like most?

Mulan (1998 film) fans show strongest brand affinity for Brave (2012 film) (29.41×), Daiso (42.71×), and Dumbo (28.46×) over the country average.

04

Where do Mulan (1998 film) fans live in United States?

Mulan (1998 film) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mulan (1998 film) fans also like?

Beyond Mulan (1998 film) itself, the audience over-indexes on Daiso (42.71×), Dumbo (28.46×), Winona Ryder (18.1×), and Aladdin (1992 Disney film) (21.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mulan (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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