Mulan (1998 film) Audience in United States

Mulan (1998 film) logo

Mulan (1998 film) has an estimated audience of 3,710,500 people in United States. 62.6% are female, 37.4% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Brave (2012 film), Daiso, Winona Ryder, Zootopia, Dumbo.

The average Mulan (1998 film) fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brave (2012 film), Daiso, Winona Ryder, with strongest over-indexing on Brave (2012 film) (29.41× the country average). Demographically, the Mulan (1998 film) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Mulan (1998 film) fans

Demographic split for Mulan (1998 film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age33.5
Estimated audience size3,710,500

Audience persona

The typical Mulan (1998 film) fan in United States is more female, around 33.5 years old, with strong Extroversion tendencies and a notable affinity for Brave (2012 film).

Top regions in United States

Top regions ranked by reach for Mulan (1998 film) in United States
RegionReachAffinity
California527,8291.29×
Texas392,6591.23×
Florida279,1341.11×
New York192,7970.93×
Georgia128,0641.12×
Illinois120,4690.97×
Pennsylvania115,6620.93×
North Carolina112,9041.01×
Ohio105,0580.92×
Arizona94,5291.25×
Virginia93,1071.03×
New Jersey89,3070.95×
Massachusetts88,4051.21×
Tennessee87,2531.17×
Michigan86,8330.89×
Washington80,4161.08×
Indiana68,4101.01×
Arkansas63,7932.09×
Maryland61,6410.97×
Missouri57,5130.96×
Colorado57,3720.98×
South Carolina54,2330.97×
Alabama49,4630.95×
Minnesota47,8640.9×
Wisconsin47,5700.85×
Utah46,0831.39×
Kentucky45,5310.98×
Louisiana45,1840.94×
Oklahoma44,1071.07×
Oregon41,8170.98×
Nevada40,3861.13×
Connecticut33,9400.91×
Kansas27,8290.95×
Iowa27,0040.88×
Mississippi26,2840.86×
Hawaii21,3191.34×
New Mexico20,2891.09×
Idaho19,8331.07×
Nebraska17,3290.93×
West Virginia13,5570.78×
New Hampshire11,2930.77×
Maine10,2740.77×
Rhode Island10,0490.85×
Montana8,6340.84×
Washington, District of Columbia8,2970.74×
Alaska7,8991×
Delaware7,8980.77×
South Dakota7,5610.88×
North Dakota6,3360.83×
Wyoming4,4740.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mulan (1998 film) audience
BrandAffinityCategory
Brave (2012 film)29.41×Movies & TV
Daiso42.71×Fashion & Accessoires
Winona Ryder18.1×Movies & TV
Zootopia19.63×Movies & TV
Dumbo28.46×Movies & TV
Tangled25.83×Movies & TV
Cinderella (1950 film)24.61×Movies & TV
Pocahontas (1995 film)27.49×Movies & TV
Aladdin (1992 Disney film)21.52×Movies & TV
Moana (2016 film)19.27×Movies & TV
Ratatouille (film)19.81×Movies & TV
Sleeping Beauty (1959 film)30.21×Movies & TV
Chicken Little (2005 film)27.09×Movies & TV
Inside Out (2015 film)21.92×Movies & TV
Frozen (2013 film)12.84×Movies & TV
WALL-E24.43×Movies & TV
Pinocchio (1940 film)28.15×Movies & TV
The Incredibles21.28×Movies & TV
The Little Mermaid (franchise)33.85×Movies & TV
Snow White13.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mulan (1998 film) audience
TraitClusterScore
ExtroversionTHRILL1.47
DIY MentalityTHRILL1.36
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.25
SustainabilityBALANCE1.21
LGBTQ+ IdentityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Mulan (1998 film)
CountryShare
United States29.6%
Brazil9.0%
Mexico5.3%

See Mulan (1998 film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Mulan (1998 film) have in United States?

Mulan (1998 film) has an estimated audience of 3,710,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Mulan (1998 film) fans?

62.6% of Mulan (1998 film) fans are female, 37.4% are male, with an average age of 33.5 years.

Which brands do Mulan (1998 film) fans like most?

Mulan (1998 film) fans show strongest brand affinity for Brave (2012 film) (29.41×), Daiso (42.71×), and Winona Ryder (18.1×) over the country average.

Where do Mulan (1998 film) fans live in United States?

Mulan (1998 film) fans in United States are most concentrated in California (reach 527,829), Texas (reach 392,659), and Florida (reach 279,134). These three regions account for the largest share of the active audience.

What other brands do Mulan (1998 film) fans also like?

Beyond Mulan (1998 film) itself, the audience over-indexes on Daiso (42.71×), Winona Ryder (18.1×), Zootopia (19.63×), and Dumbo (28.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mulan (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.