Rascasse Audience Intelligence

Tangled Audience in United States

A data profile of the people who buy, follow and care about Tangled in United States — modelled from more than twelve digital signal sources. Tangled has an estimated audience of 3,660,534 people in United States.

#24among Animation in United States#331among Movie / TV Show / Series in United States#1020in Movies & TV

The average Tangled fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Daiso, Brave (2012 film), Dumbo, with strongest over-indexing on Daiso (44.92× the country average).

Demographically, the Tangled audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tangled fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Daiso.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tangled profile in United States.

Audience size
3.7M
in United States
Gender
66.6%♀
33.4% male
Age
33.9
average years
Country rank
#8681
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tangled viewers

66.6% are female, 33.4% are male, average age 33.9.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Tangled audience in United States
MetricValue
Female66.6%
Male33.4%
Average age33.9
Estimated audience size3,660,534
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Tangled audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Tangled audience comes from United States.

Worldwide audience distribution share by country for Tangled
CountryShare
United States20.7%
Japan11.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tangled audience in United States is strongest.

Fig. 05

Top regions by affinity

Tangled fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.71×
02Idaho~30K1.39×
03Arizona~90K1.16×
04Oklahoma~50K1.14×
05California~500K1.13×
06Texas~400K1.10×
07Missouri~70K1.10×
08Oregon~50K1.09×
09Washington~80K1.07×
10Indiana~70K1.07×
11Kentucky~50K1.07×
12Kansas~30K1.07×
13New Mexico~20K1.07×
14Iowa~30K1.06×
15Nebraska~20K1.06×
16Alaska~8K1.05×
17North Dakota~8K1.05×
18South Dakota~9K1.04×
19Colorado~60K1.03×
20Wisconsin~60K1.02×
21Ohio~100K1.01×
22Montana~10K1.01×
23Michigan~100K1.00×
24Tennessee~70K1.00×
25Minnesota~50K1.00×
26Arkansas~30K1.00×
27Florida~200K0.98×
28Illinois~100K0.97×
29Pennsylvania~100K0.96×
30Nevada~30K0.96×
31West Virginia~20K0.96×
32Georgia~100K0.94×
33Alabama~50K0.94×
34Virginia~80K0.93×
35Louisiana~40K0.92×
36Vermont~6K0.92×
37North Carolina~100K0.91×
38Connecticut~30K0.91×
39Hawaii~10K0.90×
40New Hampshire~10K0.90×
41New Jersey~80K0.89×
42South Carolina~50K0.89×
43Mississippi~30K0.89×
44Massachusetts~60K0.87×
45Maryland~60K0.87×
46Maine~10K0.86×
47Rhode Island~10K0.86×
48Delaware~9K0.84×
49New York~200K0.82×
50Washington, District of Columbia~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Tangled, United States
0.68×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tangled audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tangled audience
#·InterestCategoryAffinity×
01DaisoFashion & Accessoires44.92×
02The Little Mermaid (franchise)Movies & TV35.96×
03Sleeping Beauty (1959 film)Movies & TV28.42×
04Brave (2012 film)Movies & TV26.21×
05DumboMovies & TV26.17×
06Chicken Little (2005 film)Movies & TV24.42×
07Pocahontas (1995 film)Movies & TV24.00×
08Enchanted (film)Movies & TV23.85×
09Cinderella (1950 film)Movies & TV23.09×
10WALL-EMovies & TV21.78×
11The IncrediblesMovies & TV20.32×
12Snow WhiteMovies & TV20.25×
13Mulan (1998 film)Movies & TV19.65×
14Inside Out (2015 film)Movies & TV19.53×
15Ratatouille (film)Movies & TV19.43×
16Aladdin (1992 Disney film)Movies & TV19.18×
17ZootopiaMovies & TV18.43×
18Moana (2016 film)Movies & TV17.18×
19Winona RyderMovies & TV15.72×
20Frozen (2013 film)Movies & TV12.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tangled audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tangled audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.24×
Family OrientationCONSERVATISM1.24×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tangled audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tangled have in United States?

Tangled has an estimated audience of 3,660,534 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tangled viewers?

66.6% of Tangled fans are female, 33.4% are male, with an average age of 33.9 years.

03

Which brands do Tangled fans like most?

Tangled fans show strongest brand affinity for Daiso (44.92×), Brave (2012 film) (26.21×), and Dumbo (26.17×) over the country average.

04

Where do Tangled fans live in United States?

Tangled fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tangled fans also like?

Beyond Tangled itself, the audience over-indexes on Brave (2012 film) (26.21×), Dumbo (26.17×), Aladdin (1992 Disney film) (19.18×), and Winona Ryder (15.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Tangled audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tangled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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