Tangled Audience in United States

Tangled logo

Tangled has an estimated audience of 3,713,968 people in United States. 66.6% are female, 33.4% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Daiso, Brave (2012 film), Snow White, Winona Ryder, Zootopia.

The average Tangled fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Daiso, Brave (2012 film), Snow White, with strongest over-indexing on Daiso (44.92× the country average). Demographically, the Tangled audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Tangled fans

Demographic split for Tangled audience in United States
MetricValue
Female66.6%
Male33.4%
Average age33.9
Estimated audience size3,713,968

Audience persona

The typical Tangled fan in United States is more female, around 33.9 years old, with strong Creativity tendencies and a notable affinity for Daiso.

Top regions in United States

Top regions ranked by reach for Tangled in United States
RegionReachAffinity
California484,2891.19×
Texas380,3641.19×
Florida263,5001.05×
New York183,7140.89×
Pennsylvania123,8510.99×
Illinois123,6321×
Ohio115,3111.01×
Georgia114,8411×
North Carolina107,0090.96×
Michigan99,1371.02×
Arizona89,6321.18×
New Jersey86,6360.92×
Virginia84,4180.93×
Washington83,3301.12×
Tennessee75,4101.01×
Indiana74,2061.09×
Massachusetts67,0060.92×
Missouri64,8011.08×
Colorado64,7301.11×
Wisconsin58,3581.04×
Maryland55,9960.88×
Utah54,9351.65×
Minnesota54,4081.02×
South Carolina51,3770.92×
Kentucky48,9251.05×
Oregon47,5231.12×
Alabama47,0840.91×
Oklahoma46,5611.13×
Louisiana43,6910.91×
Nevada35,3950.99×
Connecticut33,9970.91×
Iowa31,9911.05×
Kansas30,5551.04×
Arkansas29,7380.97×
Mississippi26,7140.87×
Idaho24,8911.34×
New Mexico19,9951.07×
Nebraska19,1111.03×
West Virginia15,9270.92×
Hawaii14,6270.92×
New Hampshire13,3250.91×
Maine11,3440.85×
Montana9,9950.97×
Rhode Island9,6940.82×
Delaware8,1570.8×
South Dakota8,0420.94×
Washington, District of Columbia7,6480.69×
North Dakota7,3750.97×
Alaska7,3630.93×
Vermont5,4540.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tangled audience
BrandAffinityCategory
Daiso44.92×Fashion & Accessoires
Brave (2012 film)26.21×Movies & TV
Snow White20.25×Movies & TV
Winona Ryder15.72×Movies & TV
Zootopia18.43×Movies & TV
Cinderella (1950 film)23.09×Movies & TV
Dumbo26.17×Movies & TV
Ratatouille (film)19.43×Movies & TV
Pocahontas (1995 film)24×Movies & TV
Sleeping Beauty (1959 film)28.42×Movies & TV
Aladdin (1992 Disney film)19.18×Movies & TV
Moana (2016 film)17.18×Movies & TV
Chicken Little (2005 film)24.42×Movies & TV
Mulan (1998 film)19.65×Movies & TV
Frozen (2013 film)12.05×Movies & TV
Inside Out (2015 film)19.53×Movies & TV
The Little Mermaid (franchise)35.96×Movies & TV
Pinocchio (1940 film)25.98×Movies & TV
Enchanted (film)23.85×Movies & TV
The Incredibles20.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tangled audience
TraitClusterScore
CreativityOPEN1.28
ExtroversionTHRILL1.17
Design AffinityPREMIUM1.13
SustainabilityBALANCE1.12
DIY MentalityTHRILL1.11
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Tangled
CountryShare
United States21.9%
Japan12.2%
United Kingdom4.4%

See Tangled audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Tangled have in United States?

Tangled has an estimated audience of 3,713,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Tangled fans?

66.6% of Tangled fans are female, 33.4% are male, with an average age of 33.9 years.

Which brands do Tangled fans like most?

Tangled fans show strongest brand affinity for Daiso (44.92×), Brave (2012 film) (26.21×), and Snow White (20.25×) over the country average.

Where do Tangled fans live in United States?

Tangled fans in United States are most concentrated in California (reach 484,289), Texas (reach 380,364), and Florida (reach 263,500). These three regions account for the largest share of the active audience.

What other brands do Tangled fans also like?

Beyond Tangled itself, the audience over-indexes on Brave (2012 film) (26.21×), Snow White (20.25×), Winona Ryder (15.72×), and Zootopia (18.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tangled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.