Brave (2012 film) Audience in United States

Brave (2012 film) logo

Brave (2012 film) has an estimated audience of 6,801,690 people in United States. 59.2% are female, 40.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Hongik University, Gran Torino, Keirin, Elsword, Whataburger.

The average Brave (2012 film) fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hongik University, Gran Torino, Keirin, with strongest over-indexing on Hongik University (37.08× the country average). Demographically, the Brave (2012 film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Brave (2012 film) fans

Demographic split for Brave (2012 film) audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.9
Estimated audience size6,801,690

Audience persona

The typical Brave (2012 film) fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Hongik University.

Top regions in United States

Top regions ranked by reach for Brave (2012 film) in United States
RegionReachAffinity
California955,6631.28×
Texas689,0901.18×
Florida566,3411.23×
New York440,5031.16×
Georgia257,8151.23×
Illinois251,6351.11×
Pennsylvania219,1790.96×
North Carolina192,2820.94×
Ohio191,5020.91×
Virginia181,4851.1×
Washington180,5081.32×
New Jersey173,2881×
Michigan162,5070.91×
Arizona159,2741.15×
Tennessee155,4671.14×
Indiana129,6861.04×
Colorado118,7121.11×
Maryland118,0941.01×
Massachusetts114,8810.86×
Missouri112,6671.03×
Oregon103,8761.33×
Minnesota92,8580.95×
South Carolina92,2770.9×
Wisconsin90,4390.88×
Alabama88,0990.93×
Kentucky80,9360.95×
Oklahoma80,0671.06×
Louisiana76,2230.87×
Nevada70,7751.08×
Utah69,4551.14×
Connecticut58,6780.86×
Kansas53,6581×
Iowa53,5260.96×
Arkansas50,4560.9×
Mississippi44,1500.79×
Idaho42,1541.24×
Nebraska34,4041.01×
West Virginia33,6761.06×
New Mexico32,6620.96×
Hawaii29,3951.01×
New Hampshire24,0060.9×
Washington, District of Columbia20,5711.01×
Rhode Island19,7080.91×
Maine18,8050.77×
Montana16,2380.86×
South Dakota15,9011.01×
Delaware14,0140.75×
Alaska13,2130.91×
North Dakota12,8940.92×
Vermont8,1690.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brave (2012 film) audience
BrandAffinityCategory
Hongik University37.08×Business & Career
Gran Torino20.14×Movies & TV
Keirin49.17×Sports
Elsword17.5×Games
Whataburger1.54×Food & Beverages
Home staging3.33×Home & Garden
UK hardcore22.38×Music & Radio
Financial Risk Manager27.93×Business & Career
Throne of Glass3.27×Literature
Hayward, California4.61×Travel & Leisure
Personalised Gifts1.77×Home & Garden
Corona (band)1.99×Music & Radio
Holt Renfrew4.18×Shopping
Jezebel (film)1.96×Movies & TV
Jeep Grand Cherokee (WJ)1.6×Cars & Mobility
This Is Spinal Tap2.1×Movies & TV
Enfamil1.58×Kids & Family
Al Ahly SC1.92×Sports
Mustard seed2.1×Food & Beverages
Nia Jax2.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brave (2012 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.31
ExtroversionTHRILL1.26
IndividualismJOY1.21
IndulgenceJOY1.14
Family OrientationCONSERVATISM1.08
SpiritualityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Brave (2012 film)
CountryShare
United States17.6%
Indonesia11.8%
Japan9.2%

See Brave (2012 film) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Brave (2012 film) have in United States?

Brave (2012 film) has an estimated audience of 6,801,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Brave (2012 film) fans?

59.2% of Brave (2012 film) fans are female, 40.8% are male, with an average age of 39.9 years.

Which brands do Brave (2012 film) fans like most?

Brave (2012 film) fans show strongest brand affinity for Hongik University (37.08×), Gran Torino (20.14×), and Keirin (49.17×) over the country average.

Where do Brave (2012 film) fans live in United States?

Brave (2012 film) fans in United States are most concentrated in California (reach 955,663), Texas (reach 689,090), and Florida (reach 566,341). These three regions account for the largest share of the active audience.

What other brands do Brave (2012 film) fans also like?

Beyond Brave (2012 film) itself, the audience over-indexes on Gran Torino (20.14×), Keirin (49.17×), Elsword (17.5×), and Whataburger (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brave (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.