Rascasse Audience Intelligence

Brave (2012 film) Audience in United States

A data profile of the people who buy, follow and care about Brave (2012 film) in United States — modelled from more than twelve digital signal sources. Brave (2012 film) has an estimated audience of 6,972,485 people in United States.

#10among Animation in United States#126among Movie / TV Show / Series in United States#442in Movies & TV

The average Brave (2012 film) fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dumbo, Meet the Robinsons, Ratatouille (film), with strongest over-indexing on Dumbo (52.99× the country average).

Demographically, the Brave (2012 film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brave (2012 film) fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Dumbo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brave (2012 film) profile in United States.

Audience size
7M
in United States
Gender
59.2%♀
40.8% male
Age
39.9
average years
Country rank
#5038
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brave (2012 film) viewers

59.2% are female, 40.8% are male, average age 39.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Brave (2012 film) audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.9
Estimated audience size6,972,485
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Brave (2012 film) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Brave (2012 film) audience comes from United States.

Worldwide audience distribution share by country for Brave (2012 film)
CountryShare
United States17.1%
Indonesia11.2%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brave (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Brave (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.26×
02California~900K1.23×
03Texas~700K1.22×
04Oregon~90K1.21×
05Idaho~40K1.21×
06Florida~500K1.16×
07Georgia~200K1.16×
08Virginia~200K1.12×
09Utah~70K1.12×
10Arizona~200K1.11×
11Oklahoma~80K1.10×
12South Dakota~20K1.10×
13New York~400K1.09×
14Indiana~100K1.09×
15West Virginia~30K1.09×
16North Dakota~20K1.08×
17Hawaii~30K1.07×
18Colorado~100K1.05×
19Tennessee~100K1.03×
20Nevada~70K1.03×
21Kansas~60K1.03×
22Maryland~100K1.02×
23Kentucky~90K1.02×
24Nebraska~30K1.02×
25Illinois~200K1.00×
26Missouri~100K1.00×
27New Jersey~200K0.99×
28Alaska~10K0.99×
29Alabama~90K0.98×
30Arkansas~50K0.98×
31Iowa~50K0.97×
32Minnesota~90K0.95×
33New Mexico~30K0.95×
34Pennsylvania~200K0.93×
35Michigan~200K0.92×
36North Carolina~200K0.91×
37Connecticut~60K0.91×
38New Hampshire~20K0.91×
39Louisiana~80K0.90×
40Rhode Island~20K0.90×
41Montana~20K0.90×
42Washington, District of Columbia~20K0.89×
43Ohio~200K0.88×
44South Carolina~90K0.88×
45Massachusetts~100K0.87×
46Mississippi~50K0.86×
47Wisconsin~90K0.83×
48Maine~20K0.80×
49Vermont~9K0.79×
50Delaware~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Brave (2012 film), United States
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brave (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brave (2012 film) audience
#·InterestCategoryAffinity×
01Meet the RobinsonsMovies & TV54.50×
02DumboMovies & TV52.99×
03Monsters UniversityBusiness & Career52.88×
04WALL-EMovies & TV47.25×
05Ratatouille (film)Movies & TV37.04×
06Pocahontas (1995 film)Movies & TV33.44×
07MegamindMovies & TV29.48×
08Mulan (1998 film)Movies & TV29.41×
09BambiMovies & TV28.49×
10TangledMovies & TV26.21×
11A Cinderella StoryMovies & TV22.92×
12The Princess and the FrogMovies & TV22.87×
13Dolph LundgrenMovies & TV22.49×
14Night at the MuseumMovies & TV22.45×
15Wreck-It RalphMovies & TV21.85×
16Space JamMovies & TV21.58×
17Toy Story (franchise)Movies & TV11.52×
18Danny TrejoMovies & TV9.99×
19Scarlett JohanssonMovies & TV4.50×
20Scooby-DooMovies & TV3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brave (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brave (2012 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Community OrientationOPEN1.40×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brave (2012 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brave (2012 film) have in United States?

Brave (2012 film) has an estimated audience of 6,972,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brave (2012 film) viewers?

59.2% of Brave (2012 film) fans are female, 40.8% are male, with an average age of 39.9 years.

03

Which brands do Brave (2012 film) fans like most?

Brave (2012 film) fans show strongest brand affinity for Dumbo (52.99×), Meet the Robinsons (54.5×), and Ratatouille (film) (37.04×) over the country average.

04

Where do Brave (2012 film) fans live in United States?

Brave (2012 film) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Brave (2012 film) fans also like?

Beyond Brave (2012 film) itself, the audience over-indexes on Meet the Robinsons (54.5×), Ratatouille (film) (37.04×), WALL-E (47.25×), and Megamind (29.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brave (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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