Rascasse Audience Intelligence

Toy Story (franchise) Audience in United States

A data profile of the people who buy, follow and care about Toy Story (franchise) in United States — modelled from more than twelve digital signal sources. Toy Story (franchise) has an estimated audience of 6,028,393 people in United States.

#153among Movie / TV Show / Series in United States#525in Movies & TV

The average Toy Story (franchise) fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luke Evans (actor), Minions (film), The Secret Life Of Pets, with strongest over-indexing on Luke Evans (actor) (26.71× the country average).

Demographically, the Toy Story (franchise) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toy Story (franchise) fan in United States is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Luke Evans (actor).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy Story (franchise) profile in United States.

Audience size
6M
in United States
Gender
56.2%♀
43.8% male
Age
35.2
average years
Country rank
#5692
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+202%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy Story (franchise) viewers

56.2% are female, 43.8% are male, average age 35.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Toy Story (franchise) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.2
Estimated audience size6,028,393
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Toy Story (franchise) audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3922%
40-4915%
50+12%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Toy Story (franchise) audience comes from United States.

Worldwide audience distribution share by country for Toy Story (franchise)
CountryShare
United States35.1%
Brazil13.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy Story (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Toy Story (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.35×
02Arizona~100K1.31×
03California~600K1.27×
04New Mexico~30K1.26×
05Oklahoma~60K1.21×
06Nevada~50K1.20×
07Utah~50K1.18×
08Indiana~90K1.15×
09Louisiana~60K1.12×
10Kentucky~60K1.12×
11West Virginia~20K1.12×
12Arkansas~40K1.11×
13Illinois~200K1.10×
14Tennessee~100K1.10×
15Nebraska~20K1.10×
16Mississippi~40K1.09×
17Alabama~70K1.06×
18Missouri~80K1.05×
19Kansas~40K1.04×
20Florida~300K1.03×
21Ohio~100K1.03×
22Pennsylvania~200K1.02×
23Georgia~100K1.01×
24New Jersey~100K0.99×
25Idaho~20K0.99×
26Michigan~100K0.98×
27Oregon~50K0.97×
28North Carolina~100K0.96×
29Washington~90K0.96×
30South Carolina~60K0.96×
31Connecticut~40K0.96×
32Iowa~40K0.96×
33New York~200K0.94×
34Colorado~70K0.94×
35Wisconsin~60K0.94×
36North Dakota~9K0.94×
37Rhode Island~10K0.93×
38South Dakota~10K0.93×
39Massachusetts~80K0.91×
40Maryland~70K0.90×
41Minnesota~60K0.90×
42Virginia~100K0.89×
43New Hampshire~20K0.88×
44Alaska~8K0.88×
45Montana~10K0.86×
46Delaware~10K0.85×
47Wyoming~5K0.83×
48Maine~10K0.80×
49Hawaii~20K0.79×
50Washington, District of Columbia~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Toy Story (franchise), United States
0.62×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy Story (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy Story (franchise) audience
#·InterestCategoryAffinity×
01The Secret Life Of PetsMovies & TV53.77×
02The CroodsMovies & TV29.37×
03Luke Evans (actor)Movies & TV26.71×
04Wreck-It RalphMovies & TV25.46×
05Flushed AwayMovies & TV25.05×
06Pinocchio (1940 film)Movies & TV23.69×
07Inside Out (2015 film)Movies & TV22.41×
08Avengers (band)Music & Radio19.81×
09Meet the RobinsonsMovies & TV18.78×
10Boss BabyMovies & TV17.57×
11The IncrediblesMovies & TV17.40×
12toy storyMovies & TV17.23×
13Minions (film)Movies & TV16.75×
14MegamindMovies & TV16.63×
15Finding NemoMovies & TV16.29×
16ZootopiaMovies & TV13.09×
17Brave (2012 film)Movies & TV11.52×
18Frozen (2013 film)Movies & TV9.92×
19GodzillaMovies & TV7.28×
20SupermanMovies & TV2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy Story (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy Story (franchise) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.05×
Pet OwnershipJOY1.05×
Social Media UsageJOY1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy Story (franchise) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Career OrientationPOWER0.83×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy Story (franchise) have in United States?

Toy Story (franchise) has an estimated audience of 6,028,393 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toy Story (franchise) viewers?

56.2% of Toy Story (franchise) fans are female, 43.8% are male, with an average age of 35.2 years.

03

Which brands do Toy Story (franchise) fans like most?

Toy Story (franchise) fans show strongest brand affinity for Luke Evans (actor) (26.71×), Minions (film) (16.75×), and The Secret Life Of Pets (53.77×) over the country average.

04

Where do Toy Story (franchise) fans live in United States?

Toy Story (franchise) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Toy Story (franchise) fans also like?

Beyond Toy Story (franchise) itself, the audience over-indexes on Minions (film) (16.75×), The Secret Life Of Pets (53.77×), Inside Out (2015 film) (22.41×), and Godzilla (7.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toy Story (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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