Toy Story (franchise) Audience in United States

Toy Story (franchise) logo

Toy Story (franchise) has an estimated audience of 4,444,403 people in United States. 56.2% are female, 43.8% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Godzilla, Minions (film), Inside Out (2015 film), The Secret Life Of Pets, Wreck-It Ralph.

The average Toy Story (franchise) fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Godzilla, Minions (film), Inside Out (2015 film), with strongest over-indexing on Godzilla (7.28× the country average). Demographically, the Toy Story (franchise) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Toy Story (franchise) fans

Demographic split for Toy Story (franchise) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.2
Estimated audience size4,444,403

Audience persona

The typical Toy Story (franchise) fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Godzilla.

Top regions in United States

Top regions ranked by reach for Toy Story (franchise) in United States
RegionReachAffinity
California632,9621.3×
Texas522,9041.37×
Florida335,7341.12×
New York239,8670.97×
Illinois164,9321.11×
Pennsylvania160,5531.07×
Ohio144,1831.05×
Georgia141,8671.04×
North Carolina132,5270.99×
Michigan117,2251.01×
Arizona117,0891.29×
New Jersey112,6631×
Tennessee98,2371.1×
Virginia97,4310.9×
Indiana91,5721.13×
Washington87,8320.99×
Massachusetts82,5870.94×
Missouri73,2251.02×
Colorado69,8031×
Maryland68,9850.9×
Wisconsin63,5630.95×
Minnesota63,4821×
Alabama63,4791.02×
Louisiana62,5441.09×
Kentucky62,3631.12×
South Carolina62,3090.93×
Oklahoma58,3671.18×
Oregon51,3681.01×
Nevada50,7821.18×
Utah47,4601.19×
Connecticut41,3350.93×
Arkansas37,6711.03×
Mississippi36,6111×
Kansas36,4681.04×
Iowa35,4090.97×
New Mexico27,1361.22×
West Virginia25,7551.24×
Nebraska22,8461.03×
Idaho22,5051.01×
New Hampshire14,9290.85×
Hawaii14,2330.75×
Rhode Island14,0450.99×
Maine12,2550.77×
Montana11,2480.91×
Delaware9,5330.78×
South Dakota8,8940.87×
Washington, District of Columbia8,4850.64×
North Dakota7,8610.86×
Alaska7,1530.75×
Vermont5,2670.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toy Story (franchise) audience
BrandAffinityCategory
Godzilla7.28×Movies & TV
Minions (film)16.75×Movies & TV
Inside Out (2015 film)22.41×Movies & TV
The Secret Life Of Pets53.77×Movies & TV
Wreck-It Ralph25.46×Movies & TV
Luke Evans (actor)26.71×Movies & TV
The Croods29.37×Movies & TV
toy story17.23×Movies & TV
Megamind16.63×Movies & TV
Avengers (band)19.81×Music & Radio
Flushed Away25.05×Movies & TV
Zootopia13.09×Movies & TV
Pinocchio (1940 film)23.69×Movies & TV
Meet the Robinsons18.78×Movies & TV
Frozen (2013 film)9.92×Movies & TV
Superman2.63×Movies & TV
The Incredibles17.4×Movies & TV
Brave (2012 film)11.52×Movies & TV
Pixiv14.94×Internet & Social Media
Ratatouille (film)12.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toy Story (franchise) audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
IndulgenceJOY1.49
Pet OwnershipJOY1.31
TraditionCONSERVATISM1.27
LGBTQ+ IdentityOPEN1.21
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Toy Story (franchise)
CountryShare
United States31.8%
Brazil13.6%
Mexico8.2%

See Toy Story (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Toy Story (franchise) have in United States?

Toy Story (franchise) has an estimated audience of 4,444,403 people in United States, concentrated in California and Texas.

What is the gender split and age of Toy Story (franchise) fans?

56.2% of Toy Story (franchise) fans are female, 43.8% are male, with an average age of 35.2 years.

Which brands do Toy Story (franchise) fans like most?

Toy Story (franchise) fans show strongest brand affinity for Godzilla (7.28×), Minions (film) (16.75×), and Inside Out (2015 film) (22.41×) over the country average.

Where do Toy Story (franchise) fans live in United States?

Toy Story (franchise) fans in United States are most concentrated in California (reach 632,962), Texas (reach 522,904), and Florida (reach 335,734). These three regions account for the largest share of the active audience.

What other brands do Toy Story (franchise) fans also like?

Beyond Toy Story (franchise) itself, the audience over-indexes on Minions (film) (16.75×), Inside Out (2015 film) (22.41×), The Secret Life Of Pets (53.77×), and Wreck-It Ralph (25.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy Story (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.