The Secret Life Of Pets Audience in United States
The Secret Life Of Pets has an estimated audience of 625,182 people in United States. 71.2% are female, 28.8% are male, average age 31.9. Top brand affinities: Gran Torino, Dog breed, Hibachi, Home construction, Voter registration.
Top brand affinities include Gran Torino, Dog breed, Hibachi, with strongest over-indexing on Gran Torino (53.27× the country average). Demographically, the The Secret Life Of Pets audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of The Secret Life Of Pets fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 31.9 |
| Estimated audience size | 625,182 |
Audience persona
The typical The Secret Life Of Pets fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Gran Torino.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gran Torino | 53.27× | Movies & TV |
| Dog breed | 1.67× | Pets & Animals |
| Hibachi | 9.38× | Food & Beverages |
| Home construction | 1.52× | Home & Garden |
| Voter registration | 4.78× | Politics & Society |
| Personalised Gifts | 4.13× | Home & Garden |
| Jeep Jamboree | 20× | Cars & Mobility |
| Tezz | 6.14× | Movies & TV |
| JDSU | 2.49× | Business & Career |
| Kurt Hummel | 28.93× | Movies & TV |
| Electrolyte | 3.63× | Health |
| Keirin | 16.99× | Sports |
| Elsword | 11.77× | Games |
| Nebraska | 1.94× | Travel & Leisure |
| Fairy godmother | 5.23× | Literature |
| Corona (band) | 4.01× | Music & Radio |
| Justice | 1.84× | Politics & Society |
| Chanticleer (ensemble) | 8.62× | Music & Radio |
| Pallet racking | 8.49× | Home & Garden |
| Steampunk | 2.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Convenience Orientation | PREMIUM | 1.25 |
| Travelling | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 26.5% |
| United States | 11.1% |
| Vietnam | 6.6% |
See The Secret Life Of Pets audiences in other countries
- The Secret Life Of Pets — Germany
- The Secret Life Of Pets — United Kingdom
- The Secret Life Of Pets — France
- The Secret Life Of Pets — Italy
- The Secret Life Of Pets — Spain
- The Secret Life Of Pets — Brazil
- The Secret Life Of Pets — Japan
- The Secret Life Of Pets — South Korea
- The Secret Life Of Pets — India
More Animation audiences in United States
- Cars (film) (30,584,055)
- Pokémon (28,436,052)
- Spider-Man (15,419,881)
- South Park (10,503,818)
- Frozen (2013 film) (9,744,666)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Secret Life Of Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.